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Global Market Scenario of Variable Data Printing Industry The variable data printing market is expected to be at the cusp of prominent expansion, powered by the rising popularity of advanced digital printing solutions that allow mass customization of documents. Variable data printing enables companies to engage their customers by generating customized marketing campaigns with print items such as direct mail and customizable labels. Lately, businesses are transitioning to digital solutions, making way for the higher adoption of variable data printing systems. Content proliferation in education and commercial book publishing is also resulting in more printed volumes that have shorter runs and large frequent revisions. In the last couple of decades, digital printing is garnering immense demand in the packaging sector for label printing. In effect, numerous companies are investing and expanding business operations for scaling revenues. For instance, in September 2022, WS Packaging Group announced an investment of $43 million for the expansion of its operations at Knoxville facilities to a central site to capture a higher industry share.
Continue:- Listed below are a few latest trends anticipated to increase the variable data printing market size, which is expected to cross USD 20 billion in annual revenue by 2030. Growing demand for liner less labels Since sustainable manufacturing is becoming more prominent across the supply chain, liner less labels have emerged as a preferred labeling choice for packaged items. These labels are increasingly deployed as they decrease the label production line downtime, while eliminating liner waste, and improving print surface. Demand for liner less labels is also growing significantly due to the rising sales of prepared meals and drinks, meat products as well as bakery goods. They are also largely used in the warehousing, logistics, and transportation industries as shipping labels and in print-and-apply labeling where variable data is required, for product distribution and logistics tracking.
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360° Industry Analysis Request for customization:https://www.gminsights.com/roc/5353 Higher application in food & beverages industry The variable data printing industry will garner considerable momentum across the food and beverages sectors driven by the increasing popularity of a variety of digital packaging options to complement the products. Variable data printing technology provides high-quality packaging and the advantages of personalization, less waste, quick turnaround, and on-the-fly modifications to pack designs for the consumer products firms. The rise in technological advancements has brought the feasibility to digitally print a wide range of packaging materials and forms, such as aluminum food wrappers, beverage cans, and metallized-film pouches. The significantly increasing number of governments and authorities requiring food traceability, provenance, and consumer safety will also propel the market dynamics.
Competitive Analysis: Increasing preference for inkjet printing technology Inkjet printers are among the oldest printing devices that are frequently utilized for high-pressure settings where speed, dependability, and adaptability are essential. Inkjet printing solutions have grown in popularity not only due to their optimum quality and speed, but also for their environmentally friendly options. In fact, most of the complex coding and labeling issues encountered in the skincare, food, and beverage, pharmaceutical, technology, automobile, construction, and other sectors are resolved with this technology. Its cost-effective and customer-trustworthy, benefits has also made it a preferred choice for a wide range of industrial applications. The rising interest of industries on becoming greener, with the deployment of ‘Green Tech’ will also play an ideal role in the variable data printing industry expansion in the forthcoming years. The growing focus on innovations will also pave the way for an increased number of new product launches. For instance, in February 2022, Canon announced the launch of a new ink tank business printer as an addition to its MAXIFY Ink Efficient GX Series portfolio. The novel solution merges low color printing costs and speed, paper handling, and networking capabilities to boost efficiency and productivity in offices and companies.
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