1 / 9

5 Key Difference Between SEO and SEM [along with tools &chrome extensions]

Know the Key Difference Between SEO and SEM. And its main functions with examples

Samson06
Download Presentation

5 Key Difference Between SEO and SEM [along with tools &chrome extensions]

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. vs SEM SEO

  2. General Definition to SEO: It is the process of optimizing your website to rank better on search results and to increase the visibility of your products & services and the increase the organic traffic is known as SEO. What is SEO? Types of SEO Basically they are two types of SEO: • General SEO • On Page SEo • Off Page SEO (Link Building) • Technical SEO (To fix the technical issues of the website such as crawl, indexing AMP, site loading, broken links etc)

  3. Example for organic results: Observation: No paid results for the keyword. Keyword: What is SEO

  4. As per the recent algorithms there are 4 important ranking factors to rank first page on Google. • Fresh & intent based content. • Quality of backlinks pointing towards your site. • Site quickly loading on mobile devices. • Dwell time Important factors to rank on Google

  5. General Definition to SEM: It is the process of promoting your products & services across the web with the help of internet mainly to target the right customer at the right place is known as SEM. It is completely paid. Note: These results rank beyond the organic results. What is SEM? Types of ads: • Search Ads • Display Ads (Standard & Email) • Youtube Ads • Shopping Ads • App promotion www.iconquerors.com

  6. Example for paid results Keyword: Digital Marketing All the first 3 results are paid results. Ad Type: Search ad

  7. SEO vs SEM (With Explanation) https://www.iconquerors.com/difference-between-seo-and-sem/

  8. SEO vs SEM (With Explanation) https://www.iconquerors.com/difference-between-seo-and-sem/

  9. Thank You Happy Learning

More Related