1 / 13

Google Algorithms

What is Google Algorithms how they advanced

Samson06
Download Presentation

Google Algorithms

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Google Algorithms

  2. What is Google Algorithms ? Google’s algorithms are a complex system used to retrieve data from its search index and instantly deliver the best possible results for a query. The search engine uses a combination of algorithms and numerous ranking signals to deliver web pages ranked by relevance on its search engine results pages (SERPs)

  3. Here are the Google Algorithms

  4. Panda Launched on Feb 24, 2011. This is the Google algorithm which will analyze the quality of the content and evaluate the website. According to this, the pages which are having higher quality content would be given higher page ranking and vice versa.

  5. 2. Penguin April 24, 2012. It evaluates the website on varied factors. They can affect the site’s ranking based on the backlinks of the site. Contextual page linking, content based on the linked page, links from trustworthy sources and from different domains can adversely affect the page ranking.

  6. 3. Hummingbird August 22, 2013. The main purpose of Hummingbird’s algorithm was to translate semantic search from a concept to a reality and one that would ultimately become the search standard. To know more click on https://www.iconquerors.com/google-search-ranking-algorithms/

  7. 4. Pigeon July 24, 2014. Google Pigeon update was one of the major Google algorithm updates that affected local search results.The two different algorithms manage traditional web search and local search. Google pigeon finds your location and puts you on a higher ranking based on the search result. Thus, closer to the searcher, higher in the rank you are.

  8. 5. Mobile April 21, 2015. Google released a significant algorithm update for a new mobile-friendly ranking parameter that is designed to give a boost to mobile-friendly pages in Google’s mobile search results. The change is so significant which creates a responsive theme of mobile-friendly interface. One of the best ways to test your web pages to be mobile-friendly by using its Mobile-Friendly Test tool that Google considers.

  9. 6. Rank Brain October 26, 2015. It is actually a machine learning AI (Artificial Intelligence) technique that Google uses for delivering its search results.It is actually the significant part of the overall algorithm of Google that enables it to go through billions of the pages and find the one that best fits with the search query. After the content and links, RankBrain is the third most powerful factors that decide the ranking in search results.

  10. 7. Possum September 1, 2016. The Possum update had been launched with the aim of furnishing those websites or businesses in the top position of the search result that is the nearest to the location of the searcher. To implement and take advantage of this update, the SEO professionals need to take of care of two things while optimizing their websites. First, they should increase the list of the keywords that they intend to use on the website pages. Second, they should perform location-based tracking of ranks.

  11. 8. Fred March 8, 2017. Fred update of Google targets all the sites that have Ad-centered content or are affiliate heavy. This is one of the latest SEO updates of Google. It specifically targets the websites that contain low-quality content and have uploaded content only with the single intent of generating Ad revenue. These websites violate the webmaster guidelines of Google. To work in the lines of this update the SEO professional must see that their content is not of low quality. If the display of Ad is prime objective then it will bid well for the websites that have some high-quality content that is relevant as well as informational to the users.

  12. 9. BERT (Bidirectional Encoder Representations from Transformers) October 25, 2019. According to Google this update will affect complicated search queries that depend on context. The BERT algorithm (Bidirectional Encoder Representations from Transformers) is a deep learning algorithm related to natural language processing. It helps a machine to understand what words in a sentence mean, but with all the nuances of context.Google’s BERT Update improves how Google understands search queries. BERT analyzes search queries, not web pages. However, as Dawn said, on page SEO becomes more important in terms of using words in precise ways. Sloppy content may not be helped by the Google BERT update.

  13. Thank you To Know Detail Click Here

More Related