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GOOGLE ALGORITHM<br>-Google is a search engine that is based on dynamics set of codes called algorithm to provide the most appropriate and relevant search result based on user's queries.<br>
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CONTENT INTRODUCTION CONTENT GOOGLE ALGORITHMS UPDATES GOOGLE E.A.T ALGORITHM
ALGORITHM Algorithm is a set of rules for solving a problem in a finite number of steps.
GOOGLE ALGORITHM -Google is a search engine that is based on dynamics set of codes called algorithm to provide the most appropriate and relevant search result based on user's queries. ...using these gadget templates. GOOGLE ALGORITHEM
TYPES PANDA PENGUIN PIGEON HUMMING BIRD
GOOGLE PANDA GOOGLE PANDA - Use to assign a content quality score to web pages and down rank sites with low quality. - Launched : Feb , 24 , 2011 - Goal : De-rank sites with low quality content.
GOOGLE PENGUIN GOOGLE PENGUIN - Its aims is to identify and down-rank sites with unnatural links. Launched : 24 April , 2012 Goal : De-rank sites with spam and manipulative link and profiles.
GOOGLE HUMMING BIRD GOOGLE HUMMING BIRD - is paying more attention to each word in a query ensuing that the whole query , the whole sentence or meaning is taken in account. -Launched : 22 August , 2013 -Goal : Produce more relevant search results by better understanding the meaning behind queries.
GOOGLE PIGEON GOOGLE PIGEON - Pigeon provide more useful , relevant and accurate local search results. - Launched : 24 July , 2014 - Goal : Provide high quality , relevant local search results at the top of the SERPS.
E.A.T ALGORITHM
E.A.T ALGORITHM - Stand for Expertise , Authoritativeness and trust. - SEOs referred to this update as the “medic update”. EXPERTISE TRUST AUTHORITATIVENESS
LET’S REVIEW SOME CONCEPTS EXPERTISE The E in E-A-T stands for Expertise and it represents the importance of being knowledgeable and proficient in the industry/area you’d like to rank for. AUTHORITATIVENESS Howcredible your website is. TRUST The final E-A-T algorithm update pertains to the safety, security and transparency of your website.
EXPERTISE Consistency : Demonstrate your expertise with consistent , relevant , and high quality content. Technical proficiency : Show Your expert Knowledge by using industry-relevant terminology A large following/fame : If your want to be consider as expert your need to be transparent.
AUTHORITATIVENESS How to Demonstrate Authoritativeness to Google -The easiest way for Google’s algorithm to compute an external source’s opinion of your content, is by backlinks. -The more backlinks you have from sites with high-authority, the higher your authority will be.
TRUSTWORTHINESS How to Demonstrate Trustworthiness to Google? The first thing you MUST do is to move from HTTP to HTTPS. The ‘S’ stands for ‘secure’ and Google recognises sites with HTTPS as much more trustworthy than those on HTTP.