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Generational Diversity

Generational Diversity Melanie Holmes, Vice President of Corporate Affairs mix match A Generation Defined by age boundaries Share similar experiences growing up Share similar values and attitudes The Generations GI: 1901 – 1931 Traditionalists: 1932 – 1945 Baby Boomers: 1946 – 1964

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Generational Diversity

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  1. Generational Diversity Melanie Holmes, Vice President of Corporate Affairs mix match

  2. Generational Diversity A Generation • Defined by age boundaries • Share similar experiences growing up • Share similar values and attitudes

  3. Generational Diversity The Generations • GI: 1901 – 1931 • Traditionalists: 1932 – 1945 • Baby Boomers: 1946 – 1964 • Generation X: 1965 – 1980 • Generation Y or Millennials: 1981 – 1994 • Digital: 1995 to the present

  4. For the first time in history four generations are working together!

  5. Generational Diversity Traditionalists (born before 1946) • Respect authority • Place duty before pleasure • Believe patience is its own reward: delayed gratification • Value honor and integrity • Avoid challenging the system • Maintain dedication to a job once they take it • Believe in law and order • Team player

  6. Pearl Harbor World War II The Great Depression Rationing The atomic bomb Homemaker mother The radio Social Security System established Wheaties Flash Gordon Joe DiMaggio Puritan ethics Big Bands Blondie and Dagwood Generational Diversity Traditionalists

  7. Generational Diversity Baby Boomers (1946 – 1964) • Live to work • Maintain a general sense of optimism • Because of their numbers enjoy unprecedented influence • Willing to go into debt – betting on the future • Strive for convenience and personal gratification • Preserve their youth and are nostalgic about it • Great majority will work after traditional retirement • Looking for self-fulfillment

  8. Kent State Civil Rights Watergate The Pill Vietnam Television (3 channels!) “Duck and Cover” John Lennon Woodstock Brown v Board of Education Kennedy assassination Working mother Rock ‘n’ Roll Romper Room Generational Diversity Baby Boomers

  9. Generational Diversity Generation X (1965 – 1980) • Work to live; not live to work • View jobs within context of a contract • Believe in clear, consistent expectations • Require opportunities to grow • Want versatility • Money is only part of the equation • Contribution to the whole is important • Skeptical and cynical

  10. Fall of the Berlin Wall HIV / AIDS Video games Energy crisis Disco Test tube babies The Brady Bunch Roe v Wade Single mother VCRs MTV Personal computers Star Trek Three Mile Island meltdown Generational Diversity Generation X

  11. Generational Diversity Generation Y (1981 – 1994) • Live in the moment • Rely on the immediacy of technology • Demand clear and consistent expectations • Earning money translates into immediate consumption • Will respect only after they are treated with respect • Question everything • Be more diverse • Family-oriented

  12. Internet Virtual reality Oklahoma City bombing Computer viruses DNA Designer drugs Bill Gates Single mother / single father Princess Diana Globalization Cell phones Britney Spears The Simpsons iPod Generational Diversity Gen Y

  13. Synergy: the combined result is greater than the sum of the parts.

  14. Generational Diversity Potential Issues • Different values drive different behavior • There is the potential for conflicts • Communication styles are very different • The generations may clash over priorities • We all may succumb to stereotypes

  15. Generational Diversity That May Increase • Tangible costs • Turnover • Productivity • Intangible costs • Morale • Grievances and complaints • Perceptions of inequity

  16. Generational Diversity Importance of Valuing Differences • Information flows in all directions • Successful leaders let everyone be heard and know no one has all the answers • Appreciation of diversity encourages each group to contribute to positively impact the success of the organization

  17. Generational Diversity Benefits of the Multi-Generational Team • The team can attract and retain talented people of all ages • The team is more flexible • The team can gain and keep greater market share because its members reflect a multi-generational market • Decisions are stronger because they are broad-based • The team is more innovative • The team can meet the needs of a diverse public Source: www.generationsatwork.com

  18. Generational Diversity Contributions of the Generations • Traditionalists provide stability and experience • Boomers are loyal • Gen Xers contribute “out-of-the-box” thinking • Gen Yers provide innovation and excitement while staying committed to the organization

  19. Value differences!

  20. Generational Diversity Thank You! Melanie Cosgrove Holmes Vice President, Corporate Affairs – North America Manpower 5301 North Ironwood Road Milwaukee, WI 53217 Voice: 414.906.6383 Fax: 414.906.7798 Mobile: 414.573.5000 Email: melanie.holmes@na.manpower.com www.manpower.com

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