Satellite Media Tours Can Boost Your Brand - SFGS

1. How Satellite Media Tours Can Boost Your Brand? Satellite Media Tours (SMTs) are a strategic way for companies to connect with their audience. These tours help businesses reach consumers through television, radio, and online interviews, all in just one day. The timing of satellite media tours in San Francisco usually aligns with morning and afternoon news programs, ensuring that your message reaches a broad and engaged audience. Further in this post, we will highlight the top benefits that you can avail of by hiring a professional SMT company for your brand marketing in San Francisco. Top Benefit of Hiring a Professional SMTs-Specialized Company: • Provide You A Trusted Spokesperson: SMTs feature a spokesperson who talks on behalf of your brand. This spokesperson can be an in-house expert from your company, an influencer with knowledge of the subject, or even a well-known celebrity. The key is to have someone who naturally connects with the topic and can communicate effectively. In some cases, companies use their in-house experts, as they are well-versed in the subject matter. Access to the Best Location and Technology: SMTs can be hosted in studios in major cities or even remotely from various locations worldwide. With the advancement of technology, you can broadcast from almost anywhere. Conducting SMTs on location or remotely offers an interactive advantage. It provides better visuals and allows for the capture of additional video content for various purposes, including social media, online placement, and syndicated broadcasting. Offer You A Typical SMT Day: A typical SMT day spans 2-6 hours on average and includes 20-30 interviews with TV, radio, and online stations. In some cases, specific target markets are also included in the lineup. These interviews usually occur between 8:00 AM and 12:30 PM EST when the morning and afternoon news shows are most popular. Additional content is captured during the satellite media tours in San Francisco for future use, such as Audio News Releases, Syndicated Video Placements, and Online video placements. The spokesperson's day typically starts 1-2 hours before the first interview to prepare for hair and makeup. Rehearsals are usually done on the morning of the SMT to ensure the spokesperson is comfortable with the messaging and to check the flow of the segments with the use of a b-roll. The set is typically finalized during a walk-through the day before the SMT, and all interviews are designed to sound like they are live, even if they are recorded and aired later. Market Selection and Reports: Choosing the right markets for your SMT is essential. To achieve the best results, you should creatively pitch your message, create timely editorial content, maintain a good relationship with producers, or consider using a well-known spokesperson. An experienced team can help you make the best choices, balancing earned media pitching with strategic paid placements to enhance your results. Consider Paid Options: In some cases, paid options might be necessary to reach specific markets. While PR success is often associated with achieving a 'national hit,' local media can provide a substantial return on investment. Satellite media tours in San Francisco allow you to connect with local news markets and tailor your message to specific audiences, resulting in better results. • • • •