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AAM & Your Media Brand

AAM & Your Media Brand. November 7, 2013 Diane Szubrych Senior Manager, Publisher Relations. Newspapers…Redefined. Paper. Multi-platform Content Delivery. AAM Guiding Principles. AAM Guiding Principles. Today’s Topics. Timely release of data into marketplace Total media brand reporting.

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AAM & Your Media Brand

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  1. AAM & Your Media Brand November 7, 2013 Diane Szubrych Senior Manager, Publisher Relations

  2. Newspapers…Redefined Paper Multi-platform Content Delivery

  3. AAM Guiding Principles

  4. AAM Guiding Principles

  5. Today’s Topics Timely release of data into marketplace Total media brand reporting

  6. Phase One

  7. Timely Reporting • Task force created • Who: Newspaper publishers and buyers • Goal: Develop strategic plan for AAM data to reflect a broader view of a publisher's total brand through a range of key metrics that media buyers demand • Desired outcomes • More timely access to data • Best reporting elements and structure for future

  8. Timely Reporting • Quarterly reporting adopted • Data entered via Publisher Filing Center • Quarterly filing tab will exist • Data released via Media Intelligence Center • Available to all members

  9. Phase One – Quarterly Data • Phase One • Begin with December 2013 ending quarter • All daily newspapers with 25,000 or more total average circulation • Print, digital and branded combined • Under 25,000 daily and all weeklies have optional quarterly filing available

  10. Timely Reporting • Due date • 15th of month after quarter closes

  11. Phase One – Quarterly Data Same frequencies as Publisher’s Statement • Data requirements • Total average print • Total average digital replica • Total average digital nonreplica • Total average Branded #1 • Total average Branded #2

  12. Phase One – Quarterly Data

  13. Phase One – Quarterly Data One daily and one Sunday date in the quarter • Data requirements • ZIP code analysis

  14. Phase One - Data Entry Tool

  15. Phase One - Data Entry Tool

  16. Phase One - Data Entry Tool

  17. Phase One – Quarterly Data Tier 1: Automatically pre-populated using most recent wave available Tier 2: Input if interested • Optional data • Readership

  18. Phase One – Quarterly Data Must be audited before permitted to claim • Optional data • TMCs • Foreign language newspapers • Magazines • Websites • Mobile usage • Social Media presence • E-newsletters • Etc.

  19. Optional Data = Media Brand Daily Newspaper 7-day Paid Sub Free community newspaper Single Copy Purchaser Sunday Select iPad Website Twitter eNewsletter Spanish language paper NIE Student Mobile app TMC eReader Monthly Magazine

  20. Phase Two

  21. Phase Two – Quarterly Data • Phase Two • Begin with December 2014 ending quarter • More detailed data required for quarterly entries • Future data released via AAM’s Media Intelligence Center (MIC) reporting function • Data acquired via online MIC database • No more “Publisher’s Statements” • Snapshot eliminated

  22. Phase Two – Quarterly Data • Additional Data Requirements • 1A - Print by distribution type • 1B - Replica by distribution type • 1C - Nonreplica by platform • 1D+ - Each branded edition by distribution type • Additional options • File data by AAM market

  23. Phase Two – Quarterly Data

  24. PHASE ONE Transition Timeline PHASE TWO Dec 2013 March 2014 Jun 2014 Sept 2014 Dec 2014 March 2015 File Qtrly Data Summary, ZIP code & OptionalMetrics File Qtrly Data Summary, ZIP code & OptionalMetrics File Qtrly Data Summary, ZIP code & OptionalMetrics File Qtrly Data Summary, ZIP code & OptionalMetrics File Qtrly Data Detailed Entries, ZIP code & Optional Metrics File Qtrly Data Detailed Entries, ZIP Code & Optional Metrics File 6-month Pub Stmt File 6-month Pub Stmt MIC report function

  25. Future Reporting Your media brand Auto guides Free community newspapers Magazines Public websites Social media Email newsletters Other apps and products • Your newspaper • Print • Restricted website • E-readers • Tablet apps • Mobile apps Publisher’s Statement Consolidated Media Report

  26. Future Reporting Publisher’s Statement Stand-alone Consolidated Media Report Stand-alone Digitally-housed data only. Starts October 1, 2014

  27. Outstanding Issues • March & September 2014 periods • Reconciliation of quarterly data to PS submissions • Ensure data is consistent • Future data release • Release a pdf (hard copy) document? If so, how often? • Release hard copy audit reports? If not, how to communicate data is audited

  28. Outstanding Issues • Impact on remaining newspapers • Dailies under 25,000 circulation • Weeklies • Impact on CAC members • Make available as an option? • What if over 25,000?

  29. Audits • Audits remain annual or bi-annual • No impact on cost if: • Quarterly data elements same as previous PS • Audience data elements same as previously on PS • Impact on cost if: • Adding branded editions • Based on volume and type of distribution • Adding additional metrics • Digital, social, other publications, etc. • Based on metrics desired and data available • Reminder: Must be audited before allowed to file data

  30. Thank you Email: Diane.Szubrych@auditedmedia.com AAM website: www.auditedmedia.com

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