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ad:tech singapore 2012_NFC Changes The Future

Nowadays, people can board a plane or they can pay for dinner by a mobile. It goes without saying that peoples’ lives can become drastically beneficial by using NFC. In Japan, the technologies like NFC have been in widespread use since 2004 through CRM , fosterage store by coupon offers , mobile e-money , and marketing communication. NFC is essential to the development of the mobile. In this presentation, we will introduce some thought-provoking case studies on based on 8 years of knowledge. This presentation will feature a lot of key guiding points for consumers in Singapore as well as other Asian countries who are going to use the mobile payment systems in everyday activities.

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ad:tech singapore 2012_NFC Changes The Future

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  1. Next-generation Mobile Solution: NFC Changes The Future medibaInc.

  2. Agenda

  3. N F C ear ield ommunication

  4. NFC`s3 standard NFC Type A Type B Felica

  5. NFCmeets mobile In Singapore, technologies like NFC have become widespread in the form of an ez-link card. In the future, this technology will become a reality with a mobile.

  6. The knowledge of 8 years 2012 2004

  7. Felica:Penetration into Transportation Infrastructure

  8. Why have mobiles with Felica become widespread? transportation infrastructure mobile career`s self efforts

  9. Mobiles with Felica: Popularization in Japan 67 million devices

  10. Popularization: Mobiles with NFC By 2015, the majority of mobile devices will have NFC technologies. *reference date：H.I. BUSINESS PARTNERS

  11. Agenda

  12. Mobile Payments of 7&i holdings

  13. Mobile Payments of 7&i holdings

  14. Regarding “nanaco” “nanaco” is an e-money service provided by 7&i holdings that is available on cards and mobiles. mobile card

  15. Regarding 7&I holdings In the 2012 facial year, consolidated sales reached 4, 780, 000, 000. Distribution to Japan's largest business groups. GMS CVS Department Store Casual Restaurant

  16. Popularization of e-money in Japan “nanaco” & ”WAON” : rate of utilization is overwhelming. Both e-money services are issued by retail companies. *reference date：wikepedia

  17. Why was the mobile service provided? For company For customer Email address information can be obtained at the time of registration. Push type communication /CRM is possible Pre-charging provides convenience With only a mobile, shopping is possible

  18. Point : attract a large base of users

  19. Agenda

  20. The Flash Marketing Craze Significant discounts to acquire new customers

  21. Merchant Support: For Restaurants aiming at repeat customers, Couldn’t gurunavi help ?

  22. Aiming for Repeat Customers: By providing value, continued contact with the customer is possible

  23. Why was the mobile service provided? “Continuous Contacts” Email Newsletter Registrations “Adds Value” Coupon Offers・Points

  24. About a “Gurunavi Touch” “Gurunavi Touch” is a mobile solution service. Only one can get a coupon and use Gurunavi`s points on mobile by touching the reader ….

  25. Utilizing marketing Data acquisition without identifying an individual 1. The Number of Visits 2. When coupons are taken 3. When coupons are used

  26. More Visits ……… Better Coupons ! Quality of coupons The Number of Visits

  27. Point : esteem highly repeater

  28. Agenda

  29. New Advertising Method: “Strappi!” Felica readers are embedded into train straps ※ permission to introduce from the SHUNKOSHA inc.

  30. Simply Touch! A touch gives passengers access to mobile sites

  31. Utilizing marketing Data acquisition without identifying an individual 1. The number of touches 2. The number of mobile site accessed

  32. CTR 7x effect Banner ad`s averageCTR by Eyeblaster This time`s CTR 0.7% 0.1%

  33. Points: Attention to Access Attention Access

  34. Points: take aim at idle time Summarize mobile NFC: shortening the sense of distance possible to doing new marketing

  35. Thank you !

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