Service Marketing- Definition, Types, and Benefits
Service is defined as u201cactivities, benefits and satisfactions which are offered for sale or are provided in connection with the sale of goodsu201d (Kapoor, 2011). Service marketing is a broad class of marketing strategies that particularly focus on selling anything, which is not a physical product Service marketing is a broad class of marketing strategies that particularly focus on selling anything, which is not a physical product. This could be anything including personal services like spa treatments, medical care, rental services for vehicles or spaces, concerts, signing or dancing lessons etc.u00a0
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