Direct Mailing – Types and Benefits

1. Are you looking out for cost-effective advertisement methods for your business? Then you are at the right place. Although digital marketing has taken over the world today, print medium still holds value and can be prove to be beneficial when used properly. Here we would tell you what are the different marketing options and what are their benefits. One printed marketing material is direct mails. When we talk about direct mails, all we can think about is a better response rate, creative opportunity, and greater visibility.

2. Here are the best kind of direct mail options that you can select from – •Postcards – They are really effective in promotion of goods as well as services. Postcards are cost-effective when it comes to printing and mailing. They help generate leads because your customers do not have to open anything to read the message. It would be right in front of them in visually appealing colors and fonts. Also, people still get mails. Even if they are not interested in promotions, they would look at the message at least once. •EDDMS – Every door direct mail is affordable and scalable. If you want a test run to check the results on a small scale, you can do so with EDDM mailing service. Also, it is not just for small businesses. Every company that wants to reach multiple locations can use EDDM as a marketing tool. You do not even require an address list to send out the advertisements. All you need to do is pick the right carrier route for your message. •Targeted Mailing Service – Service companies like the TSG Group offer mailing services to the business. They are linked with the office through a software because of which they are able to get low postage rates. Mailing service is beneficial for saving time and efforts spent on advertisement. When you hire a company to handle your mailing service, you do not have to do anything or go anywhere. Everything would be handled by the company. •Self-Mailers – When you are trying to promote the products or services, self-mailers would be really beneficial. They can be created in a variety of sizes. Self-mailers can be bi- or tri-folded but they are never inserted in the envelops. This advertisement technique is effective in the generation of leads, improvement of the company’s image, and building the identity of the cooperation. Key Benefits of Direct Mail Advertising •Improved response rate – When compared to other marketing methods, the response rate of direct mail is higher. This is majorly because companies have an option to customize the mail as and when they want. These mails are opened and read by the customers majority of times. No customer would immediately throw

3. away the papers he/she receives. Every paper is scanned at least once before becoming garbage. This is exactly what the company needs; one look. •Personal and tangible – According to a study conducted, at least 59% people actually like to get marketing mails regarding new products and services. This is because of the tangibility of the message in comparison to the online marketing techniques. Physical mails can be stored for later use at a safe place. •Highly targeted – Direct mail is a great way of taking advantage of the consumer information which is available in the market today. You can simply purchase the list of customer data that includes their profession, purchase history, and much more. This information enables companies to define their target audience more precisely. •Creativity and versatility – Nothing is better than the advertisement technique that can be designed in any way you want. Unlike emails and banner ads that put restriction on creativity, direct mails give you limitless options. This gives more opportunity to the business to draw attention of the customers. Apart from the benefits discussed above, direct mail is also cost-effective, highly trackable, simple to do, and complements digital marketing. So, irrespective of your goal, direct mail can be paired up with digital marketing techniques to improve the overall performance of your company and increase ROI along with customer retention.