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Amber Coleman-Mortley, Digital Media Manager, iCivics This presentation was given at the 2017 Serious Play Conference, hosted by the George Mason University - Virginia Serious Play Institute. If you build it, they will come... False. In this session we will discuss the importance of involving your community of users in each step of your company’s growth. We'll discuss how users become “evangelicals” for your mission; and ways to create meaningful relationships that benefit all parties.
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