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Social Media in Prevention Amber Tisue-RPC Southwest Minnesota

Social Media in Prevention Amber Tisue-RPC Southwest Minnesota Sarah Kuglin-Web Designer and Social Media Marketing October 25 th , 2012. Social Media Revolution http://www.youtube.com/watch?v=x0EnhXn5boM. Social Media in Prevention Amber Tisue-RPC Southwest Minnesota

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Social Media in Prevention Amber Tisue-RPC Southwest Minnesota

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  1. Social Media in Prevention Amber Tisue-RPC Southwest Minnesota Sarah Kuglin-Web Designer and Social Media Marketing October 25th, 2012

  2. Social Media Revolution http://www.youtube.com/watch?v=x0EnhXn5boM

  3. Social Media in Prevention Amber Tisue-RPC Southwest Minnesota Sarah Kuglin-Web Designer and Social Media Consultant October 25th, 2012

  4. Overview • Basic FB info (timeline, rules, pages vs. groups) • Real life FB examples • Deeper FB info (contests, giveaways, likes and apps) • Social Media Cheat Sheet

  5. Introductions: -Name -Organization -Social Media

  6. www.rvtechsolutions.com | RV Tech Solutions | www.facebook.com/rvtechsolutions

  7. FACEBOOK IN 2012 • 1 billon monthly active users • 483 million daily active users • 425 million monthly active users who’ve used Facebook mobile products • Available in more than 70 languages • Accounts for more than 95% of social networking time on the web

  8. THE BASICS OF FACEBOOK PAGES Facebook Pages for Business / Organizations • Privacy: Page information and posts are public and generally available to everyone on Facebook. • Audience: Anyone can like a Page to become connected with it and get news feed updates. There is no limit to how many people can like a Page. • Communication: Page admins can share posts under the Page’s name. Page posts appear in the news feeds of people who like the Page. Page admins can also create customized apps for their Pages and check Page Insights to track the Page’s growth and activity.

  9. FACEBOOK PAGES

  10. FACEBOOK PAGES

  11. THE BASICS OF FACEBOOK PAGES Groups • Privacy: In addition to an open setting, more privacy settings are available for groups. In secret and closed groups, posts are only visible to group members. • Audience: Group members must be approved or added by other members. When a group reaches a certain size, some features are limited. The most useful groups tend to be the ones you create with small groups of people you know. • Communication: In groups, members receive notifications by default when any member posts in the group. Group members can participate in chats, upload photos to shared albums, collaborate on group docs and invite members who are friends to group events.

  12. FACEBOOK PAGES

  13. COVER IMAGE

  14. COVER IMAGE RESTRICTIONS

  15. COVER IMAGE RESTRICTIONS • 851 x 315 pixels (min. 399 pixels wide) • Make it stand out; incorporate your brand, your fans, etc. and change it often (shows in newsfeed) • www.pagemodo.com/facebook_pages • www.pixlr.com for free photo editing • NO – Price or purchase info • NO – Contact info such as website, phone #, address • NO – Like or Share references • NO – Calls to Action i.e Click Like, Sign up Now

  16. PROFILE PICTURE • 180 x 180 pixels – gets resized to 32 x 32 pixels • Follows you around Facebook and the Web • If your brand is you, use could a headshot • Should be your logo, brand, product or spokesperson • Can be creatively combined with your Cover Image

  17. COMBINING PROFILE PIC & COVER

  18. ABOUT SECTION • 155 characters long • Good to include URL (start with http:// to make it clickable) • Should describe your organization and what you do (search engines read this as well) • Entire box is automatically linked to your Info page • Places Page shows location. • Recommendations only appear with an address

  19. ABOUT SECTION

  20. APP DISPLAY • Only top 4 displayed –users must click the drop down / more arrow • 1st is always photos, can’t be changed; others can be • Thumbnail is customizable – 111 x 74 pixels • Choose thumbnails that encourage the user to click • Change the thumbnail image

  21. PIN POSTS • Pinning posts keeps it at the top of your activity feed for 7 days • Use it for important updates, contests, announcements etc. • Add links and additional info in the description • Pin posts by clicking pencil icon at the top right of the post

  22. PIN POSTS

  23. STARRED STORIES • Similar to Milestones but not as big of an event • Does not have a limit of time like Highlights • Any post can be starred so that it stands out • Stretch to fill up entire page (both sides) • Dates can be changed so they appear where you want them to in your page’s timeline

  24. MILESTONES • Used to highlight important dates & events • Admins set the date of milestones which enter the timeline at that date • Milestones hold more weight in FB’s algorithm so they will appear in more fans’ newsfeeds • Use for new store opening, new product launch, when you company was founded etc.

  25. PRIVATE MESSAGE • Fans and non-fans can send messages to pages • This feature can be turned on or off • Pages can only respond – not initiate a conversation • Pages can only send 2 messages back for every 1 received

  26. FACEBOOK TRICKS & TIPS • Refer to other business pages with the @symbol • Tag others in your photos – remember to be respectful • Adjust the photo on your page • Tag or link to people or events in your cover photo • Use Facebook as your Page, comment on and like other pages and posts.

  27. FACEBOOK TRICKS & TIPS • Questions has moved under Events Menu

  28. ENGAGEMENT TIPS • Copy and paste links of pages from your website as a status update (lead visitors back to your site) • Share other’s posts and information, refer to them • Always respond to comments as soon as possible • Use Facebook Ads to increase engagement • Videos and Photos get the highest engagement

  29. CONTESTS, GIVEAWAYS & LIKES • Facebook’s Promotions Guidelines state: • You will not administer a promotion through Facebook, except through an application on the Facebook Platform.  Administration includes operation of any element of the promotion, such as collecting entries, conducting a drawing, judging entries, or notifying winners. • You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant. • You must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) or Pages. • Many more…. • Visit www.rvtechsolutions.com/facebookrules for details

  30. CUSTOM APPS • Use custom apps to draw traffic to your website • Run contests, giveaways and promotions • Use Fangates to get Likes • Grow your email list • Add your flyers, ads and coupons for easy viewing • Use interactive forms, like, tweet and share buttons • Use Apps to drive traffic to your website and email list

  31. CUSTOM APPS • Free and Paid For Services • Wildfire • Static HTML Tabs • Pagemodo • Heyo • Offerpop and many more

  32. FACEBOOK INSIGHTS

  33. RESOURCES • Facebook Pages Help • www.facebook.com/help/pages • RV Tech Solutions Blog and Facebook Page • www.rvtechsolutions.com • www.facebook.com/rvtechsolutions • Social Media Coaching Club with Sarah • www.bit.ly/socialmediacoachingclub

  34. Contact Information Amber Tisue-RPC Southwest MN 320-564-4911/atisue@projectturnabout.org Sarah Kuglin-Web Designer and Social Media Consultant 507-828-2956/www.rvtechsolutions.com www.facebook.com/rvtechsolutions

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