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Client-Centered Serious Game Design - Jenn McNamara

Serious game developers must consider client needs and constraints. To most, it is obvious that the end users’ desired training, behavior change, assessment, or experience outcomes shape the focus of the game. But the client organization’s funding, IT infrastructure, data needs, and personnel impact design as much, if not more, than end users’ needs. This session will share experiences where these factors significantly impacted game design and make recommendations for identifying and addressing these needs early in the design process.

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Client-Centered Serious Game Design - Jenn McNamara

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Presentation Transcript

  1. Jenn McNamara VP Serious Games and Strategic Partnerships

  2.  Custom serious games for clients  Applications: training, assessment, research  Driven by MY observations and experiences http://www.experimentswithsuccess.com

  3.  Training, assessment, research: ◦ Engagement ◦ Repeated practice ◦ Record of behavior ◦ Authentic experience and environments ◦ Promote a sense of user loyalty

  4.  Client-Centered

  5. http://blog.minitab.com/blog/what-is-user-centered-design-and-why-is-it-importanthttp://blog.minitab.com/blog/what-is-user-centered-design-and-why-is-it-important https://www.cise.ufl.edu/~mssz/Design1/CEN3913-Lecture01-Design-ProcessDesign.html https://www.mockplus.com/blog/post/the-dos-and-donts-of-usercentered-design

  6. Koreen Olbrish Pagano Immersive Learning

  7.  What Characterizes Learner-Centered eLearning ◦ Uses inclusive language ◦ Provides self-reflection opportunities ◦ Allows user-friendly, easy navigation ◦ Includes relevant, relatable, real-life scenarios ◦ Enables personalization ◦ Responds to individual needs ◦ Connects through multi-sensory interaction https://elearningindustry.com/7-characteristics-learner-centered-elearning Pulse Learning

  8. 2018 ESA Essential Facts https://pcbuildsonabudget.com/which-genres-needs-more-love https://pinoytekkie.wordpress.com/2012/08/31/know-your-game-genre/

  9. http://www.theknowledgeguru.com/learning-game-design-game-elements http://www.acagamic.com/uploads/2014/09/game-brainstorm.png

  10.  Must be in line with needs / expectations  Artificial constraints remove iteration cycles http://lifevesting.com

  11.  Broaden analysis, include: ◦ Funding ◦ Timelines (artificial and real) ◦ IT infrastructure and support contractors ◦ Data needs / usage ◦ End-player attitudes towards:  Games  Specific game elements

  12.  Client-centered doesn’t mean the client is always right  Let game designers’ expertise drive recommendations ◦ Genre ◦ Specific game elements  Employ focused testing and iteration as a design process

  13.  End-users  Management  Customers (Internal or External)  Information Technology  Other Vendors  Human Resources  Training and Development  Marketing  Parents  …

  14.  Pilot/soft launch  Push with a marketing campaign  Support other vendors or internal cost centers  Have a plan for the data produced  Plan for deployment  Plan for maintenance ◦ Content ◦ Technology

  15. Jenn McNamara jmcnamara@breakawayltd.com 610 420 8812

  16. 5 Design Decision Styles uie.com

  17.  Short project < 4-6 months ◦ Client-centered design  Long-term project > 6 months ◦ From Client-centered design to Genius design  Activity focused for simulations / gamification

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