10 Tips to Content Development for Digital Marketing Companies

1. 10 Tips to Content Development for Digital Marketing Companies Digital Marketing is an art form in itself and if your content is not well thought out then be rest assured that your campaign won’t be able to create a viral masterpiece. If you run a digital marketing company, here are ten tips you can use to make sure that your content hits the sweet spot: Use Recognizable Motifs: Whether it’s a tagline or a hashtag you need to hook your audience with something simple. That same content motif should be there in everything right from instagram posts to mailers to create a seamless connect through a keyword.

2. Understand Demographics: The choice of words in your campaign should be completely based on your target audience especially age, race, gender and class. If you use a very millennial term for a product meant for the elderly, the content does not really resonate with them. Research is Vital: People have stopped believing everything they see on the internet. Your content should be able to back itself with credible data and research to stand out from the thousands of spam mails Hook them immediately: This is the age of multiple tabs and people get distracted very easily. Design your content keeping in mind the tremendously short attention span of your audience and make sure that you have a hook that makes them read or see all you have to say. Information balanced with entertainment: If your audience was looking for simple hollow humour they can just watch youtube videos of funny cats. This simply means you should provide them the solid information and facts they are looking for but at the same time make the content engaging. Keep the goal in mind:It’s very important for your content to be centred on the overall campaign goal your client wants to achieve. If they simply want brand awareness the content would be extremely different from a content focused on getting people to visit the company website. Connect it with relevant internet trends: The internet is rapidly evolving and people are lapping up information at breakneck speed. For your content to be relevant you have to constantly update it by trying to connect it to modern virtual trends like a funny meme that everyone’s sharing or a youtube video that everyone is going gaga over.

3. Integration is Key: Make sure your campaign is saying the same thing on instagram,facebook, twitter and in all other combination. While your content might be tweaked to suit the needs of the platform make sure that the central message is loud, clear and the same. Precision is precious: No one has the time to read long posts on the internet in fact they might immediately scroll down when they see a long post. It is therefore important that your content looks and sounds crisp because a single extra word can make you lose out on audience Create great product listing ads: Product listing ads are the first thing appears when an user searches for something on google. Therefore it is essential that this is a part of your content plan because it can be a gateaway to a potential new customer