Street Advertising

1. How Street Advertising Helps Improve Business

2. One of the tried and true advertising mediums available and affordable to most small businesses is outdoor advertising. Street Level posters or “wildposting” provides access to entire cities’ worth of potential customers.

3. As far as advertising dollars go, street advertising is a relatively low risk and high return option. Many new and developing businesses rule out street advertising out-of-hand because they assume the costs involved are too high.

4. mobile vehicle advertising gets your name and brand into the public consciousness. If a potential customer wants to walk down the sidewalk, or wait at a bus stop and not interact or engage with content.If you are a small business that does something self-explanatory and are looking to simply display your contact information and maybe a basic design.

5. There is an inverse relationship between the quantity of media, content and ideas permeating the public consciousness and perceived novelty in the world.

6. Direct comparison with other forms of advertising places street level as the most cost effective – with a cpm often coming in at under $1. As far as return on investment goes, street advertising delivers.

7. Street advertising makes viewing and considering advertising more optional and less transactional (think mandatory 15 second advertisement at the beginning of a Youtube video) you are putting you and your brand out there and the reaction you receive is likely to be more organic, good or bad.

8. Obviously you want a positive reaction, and ideally to convert it into business. The old axiom “fortune favours the bold” is cliché, but like most clichés, holds an element of truth. If your product is something new, or interesting or outside the box, advertise accordingly.

9. THANK YOU!!!!