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How to use Google Analytics to Optimize Your Web Performance

How to use Google Analytics to Optimize Your Web Performance . Overview.

Sharon_Dale
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How to use Google Analytics to Optimize Your Web Performance

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  1. How to use Google Analytics to Optimize Your Web Performance

  2. Overview Web Marketing is the most ROI based marketing mediums available to insurance marketing communications professionals. The distinction of web marketing that makes it so lucrative is its tracking capability. Web marketing can be optimized IF marketers understand and use web analytics to review and evaluate their online marketing efforts.

  3. Today’s Session • Introduce Google Analytics • Teach you how to set it up on your site • Demonstrate what website statistics can be reviewed • Show ways to use Google Analytics to optimize web performance.

  4. Distinction of Web Marketing • Highly targeted • Immediately track-able • Super flexible • Easily deliverable • Interactive

  5. The Web transformed consumers into “prosumers”

  6. Google to Help Serve Prosumers

  7. Data on your Dashboard

  8. Tap the Power of Web Analytics • How do people come to your website? • What are your visitors looking for when they come to your website? • What pages are visited? • Are they staying when they hit your site? • What are the patterns of behavior?

  9. It’s not what we know, it’s what we are open to learning

  10. How do they find you?

  11. Referring Websites

  12. Referring Keywords

  13. Easy to Read Data

  14. Map Overlay

  15. Drill Down Geo-Visitors

  16. What are they looking for?

  17. Site Overlay

  18. See behavior

  19. Are they staying?

  20. Patterns?

  21. Export Data and Observe

  22. How to Set up Google Analytics

  23. Set up Account

  24. Paste Code in All Pages

  25. Free Data!

  26. Use Google Analytics to Optimize Web Performance

  27. Check Web Stats Regularly

  28. Auto-Send yourself reports

  29. Customize Your Dashboard

  30. Set Up Goal Tracking

  31. Goals and Filters

  32. Change Site Based on Behavior

  33. Track Sales

  34. Track Paid Search

  35. Set Up Ecommerce

  36. Visits to Purchase

  37. Sales per Source

  38. Use the Data to Think! • New traffic-driving channels • Untapped opportunities • Sales Trends • High ROI placements • Geo-graphic locations

  39. Web serves many purposes: AWARENESS COMMUNICATION CONNECTION SERVICE SALES

  40. Q/A – Ask Away! Thank You!

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