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How To Choose A Promotional Jacket

Are you planning on buying custom jackets with your company's logo on it? This will help you narrow down exactly what style jacket to buy. There's so many options when buying promotional products that it's easy to forget about a minor detail. Shoplet Promos created this for you!

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How To Choose A Promotional Jacket

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  1. Picking The Right Promotional Jacket for YOUR COMPANY Presented by Shoplet Promos

  2. You decided your company wants custom jackets… now what? • You need to ask yourself a couple of questions before moving forward

  3. Questions to ask… • Who is your recipient? • What is your budget? • What type of jacket should I buy? • Fabric? Color? Sizes? Features? AM I FORGETTING ANYTHING?

  4. Target Market • Does your market wear this style of jacket? • Certain demographics don’t wear certain styles of jackets. If you’re at a trade show in Texas, you shouldn’t give out insulated jackets • If your brand’s target market isn’t likely to wear jackets, it may be hurtful to put your logo on a jacket. It could dilute your brand and confuse consumers

  5. Target Market • Are your employees or teammates going to be the recipients of the custom jackets? • Popular way to promote team unity, to appear more credible to customers and it looks good!

  6. Target Market • So, who will wear it? • Young professionals? • Casual wear? • COLD weather? • Athletes? Teams? • Important to know, they will require different styles of Jackets

  7. Budget and Goals • What is your overall budget? • What are your goals?

  8. Budget • With literally hundreds of Promotional Jacket options, your budget is KEY • Cost effective jackets will allow you to purchase more shirts with your budget – leading to more people wearing your logo and more impressions • High quality Polo Shirts may be kept longer by recipient. A satisfied customer will lead to an increase in brand awareness and brand loyalty

  9. Goals • Quality vs. Quantity • Higher reach? Want as many people to recognize your logo as possible? Go for Quantity • Increase brand loyalty? Impress at a Trade Show? Go for Quality • The correct answer: it depends and it’s most likely a combination of both strategies VS.

  10. Styles • The fun part! • Choosing what style to purchase! • Fabric Type • Color • Sizes • Extras?

  11. Fabric Type? • There are so many styles to choose from – you need to make sure your fabric works with your market • For example: outdoor, cold weather = insulated and hoodedor athletes= varsity jacket Upscale! Outdoorsy!

  12. Colors • Unlike a clothing line, you can’t offer many different color options • Does it compliment your logo design? • Does it fit within your brand colors?

  13. Sizes • If you don’t know exact sizes, choose a nice distribution of sizes • XS to XXXL

  14. Extras • What features will be most useful to your target market? Waterproof Hooded Vest

  15. Variety • Don’t forget to get Men’s, Women’s and Youth Polo Shirts if applicable!

  16. Overview • 3 Things To Focus On • Who is your recipient? • TARGET MARKET • WHAT DO THEY WANT • What is your budget? • QUALITY vs. QUANTITY • RIGHT BALANCE • What style should you buy? • FABRICS, COLORS, SIZES

  17. Presented by Shoplet Promos

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