Success Story: Ben Hazlet From UDOKN

1. Success Story: Ben Hazlet From UDOKN   Read UDOKN Ben Hazlet’s story on how Netstripes’ 1-on-1 advisory helped him reach his business  goals.  Ben Hazlet started ​UDOKN​, a mobile app for Martial Arts Schools and students in 2017. He believed  that there was a good opportunity for martial art schools and kids to connect and learn. However  with this business idea, he needed help to work out the best way to get the idea “off the ground”, as  he has never built an app before and had no idea about the process.  After attending the networking event Bizruption in 2018, Ben Hazlet signed up for an advisory  session. His Netstripes advisor Bhawani Singh advised him on the steps that were required to turn  the idea into a reality. The knowledge and insights gained through the initial strategy session and  subsequent meetings have been instrumental on Hazlet’s journey.  “Digital Specialist advisor from ​NetStripes​ helped transform my thinking on digital engagement and  digital service delivery. I had an idea like everyone but did not know where to start, what to do etc. I 

2. met my advisor from NetStripes, he laid out a concrete plan for me with the timeline and helped me to  get a government grant. I was assuming a lot of things and we were not even clear on my customer  needs and the problem I was solving. NetStripes advisor patiently listened to my problem and gave me  help with optimising the solution using Empathy map, Human Centered Design and Ethnographic  research to dig deeper on my customer’s problem and how can I check my core business  assumptions. Advisor’s knowledge in digital marketing and understanding of my customer’s need was  exactly what I needed. As a result, we successfully tested my assumptions with ethnographic research  and gained a clear understanding of the solution that my app offers. As a result, I got a Government  grant to build my MVP because I was fully prepared and researched my market. “  Netstripes helped Hazlet see the full spectrum of ​digital marketing​ and how it can help him reach his  business goals. The advisory session gave me a clear list of actions (roadmap) to achieve his  objectives using digital technology.