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Search Engine Marketing Interview Questions | Google Ads Interview Questions & Answers | Simplilearn

Are you preparing for a search engine marketing job interview? If you said yes, then this "Search Engine Marketing Interview Questions" video is just for you! These questions go into considerable depth in the search engine marketing domain and focus on practical examples to help understand the concepts better. So, let's get started, and help you stand out in the crowd, with Simplilearn's search engine marketing interview questions! <br><br>Why learn Digital Marketing?<br>Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill sets and become more flexible in the workplace.<br><br>What skills will you learn from this Digital Marketing course?<br>This course will enable you to:<br>1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy<br>2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing<br>3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.<br>4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing<br>5 Create the right marketing messages tailored to the right audiences<br>6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications<br><br>Learn more at https://www.simplilearn.com/advanced-digital-marketing-certification-training-course<br>

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Search Engine Marketing Interview Questions | Google Ads Interview Questions & Answers | Simplilearn

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  1. SEM Search Engine Marketing

  2. 1 What is Ad Scheduling? Ad Scheduling allows you to set up certain hours or days you want your ads to show, and to set bid adjustments for specific day and time Advantages of Ad Scheduling: To ensure your ads are not running in those hours they’ve performed poorly Making sure you can serve customers when you have limited client service hours Making sure you can satisfy customer demand and supply

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  4. 2 What are the different ad formats available on Google Ads? 1/8 Text ads These ads only have text. They’re found on Google’s SERP

  5. 2 What are the different ad formats available on Google Ads? What are the different kinds of ad formats available on Google Ads? 2/8 Responsive display ads These ads adjust their size and format depending on the space available. They can be text or image ads

  6. 2 What are the different ad formats available on Google Ads? Be 32% more productive with the messaging app for teams. 3/8 Image ads These ads use static or interactive images. They can also be of .gif, jpeg, flash format, etc. Create a team for free

  7. 2 What are the different ad formats available on Google Ads? 4/8 App promotion ads These ads are used to drive app downloads

  8. 2 What are the different ad formats available on Google Ads? 5/8 Video ads These ads can be run stand-alone or inserted into other streaming video content

  9. 2 What are the different ad formats available on Google Ads? 6/8 Product shopping Ads Product shopping ads $ 25 $ 45 $ 40 $ 30 These ads shows product details like: title, price, store name and so on amazon.com amazon.com amazon.com amazon.com These ads show product details like title, price, and store name

  10. 2 What are the different ad formats available on Google Ads? 7/8 Showcase shopping Ads Showcase shopping ads These ads have an image and a description that expand when clicked, providing information about other products and store information These ads have an image and a description that expand when clicked, providing product and store information

  11. 2 What are the different ad formats available on Google Ads? 8/8 Call-only Ads Call-only ads These ads enable users to connect with your business directly using the phone number provided

  12. 3 What is RLSA and how does it work? RLSA (Remarketing Lists for Search Ads) enables you to customize your search ads campaign for people who have visited your site. You can tailor your bids and ads to these visitors when they’re searching on Google and search partner sites There are two basic strategies for using remarketing lists with search ads: You can bid on keywords that you don’t usually bid on, just for people who recently visited your site, or converted on your site You can optimize bids for existing keywords for visitors

  13. 4 What types of audiences can be used in GDN? } What their interests and habits are } What are they researching or planning

  14. 5 What are the types of keyword matching available in Google Ads? These are the parameters that can be set on your keywords to control which searches trigger your ads to appear Broad Match Phrase Match Exact Match These ads appear only when a user searches for your exact keyword phrase, in its precise order, but with some additional words in the beginning and end of the query These ads appear when a user searches any word in your key phrase These ads are triggered only when the exact keyword phrase you targeted is searched for

  15. 5 What are the types of keyword matching available in Google Ads? Broad Match Searches that will work: Term: Cheap smart phone Smart phone Cheap phoneSmart mobile Phone cheap

  16. 5 What are the types of keyword matching available in Google Ads? Phrase Match Searches that will work: Term: “Blue smart phone” Blue smart phone Smart phone in blue colorCheap blue smart phone

  17. 5 What are the types of keyword matching available in Google Ads? Exact Match Searches that will work: Term: [red shoe] Shoe in red color Red shoes Footwear that’s red

  18. 6 What are some of the reasons as to why your ads could have been rejected? If any of your ads are disapproved, it may have been violating Google’s advertising policies. Some of the policies that could have been violated are:  Content you can advertise, but with limitations Content you can't advertise on the Google Network Restricted content Prohibited content Things you can't do if you want to advertise with Google Quality standards for your ads, websites, and apps Prohibited practices Editorial and Technical

  19. 7 What are the different kinds of bidding available in Google Ads? CPM (Cost-Per-Impression) CPV (Cost-Per-View) CPC (Cost-Per-Click)

  20. 7 What are the different kinds of bidding available in Google Ads? 1/3 This bidding method enables you to set up a maximum price on the cost of someone clicking on your advertisement You only pay when a viewer is interested enough to click on your advertisement CPC (Cost-Per-Click)

  21. 7 What are the different kinds of bidding available in Google Ads? 2/3 This bidding method is the default method to set the price you’ll pay for your video ads You only pay when a viewer watches your video advertisement CPV (Cost-Per-View)

  22. 7 What are the different kinds of bidding available in Google Ads? 3/3 This is the amount you pay each time your ad is displayed in the Google Search Network or Display Network You pay for the impressions that are generated for your advertisement CPM (Cost-Per-Impression)

  23. 8 What are some automatic bidding strategies? Automated bidding allows Google to set bid amounts automatically based on how likely it is that your ad would get you a click or conversion. These are the types of automated bid strategies you can choose from: Goal Bid Strategy Maximize Clicks: This strategy automatically sets your bids to help to get as many clicks as possible within your budget Increase site visits

  24. 8 What are some automatic bidding strategies? Automated bidding allows Google to set bid amounts automatically based on how likely it is that your ad would get you a click or conversion. These are the types of automated bid strategies you can choose from: Goal Bid Strategy Target Impression Share: This strategy sets your bids with the goal of showing your ad on the top the page, or anywhere in the SERP Increase visibility

  25. 8 What are some automatic bidding strategies? Automated bidding allows Google to set bid amounts automatically based on how likely it is that your ad would get you a click or conversion. These are the types of automated bid strategies you can choose from: Goal Bid Strategy Target CPA: This strategy sets Search or Display bids to get as many conversions as possible Get more conversions

  26. 8 What are some automatic bidding strategies? Automated bidding allows Google to set bid amounts automatically based on how likely it is that your ad would get you a click or conversion. These are the types of automated bid strategies you can choose from: Goal Bid Strategy Target ROAS: This strategy automatically sets your bids to help get as much conversion value at the target return on ad spend you spend Meet target return on ad spend

  27. 8 What are some automatic bidding strategies? Automated bidding takes the guesswork out of setting bids to meet your performance goals. These are the types of automated bid strategies you can choose from: Goal Bid Strategy Maximize Conversions: This strategy sets bids to help you get the most conversions for your campaign while spending your budget Get more conversions while spending your budget

  28. 9 What is Quality Score in Google Ads? The quality score gives users an idea of the quality of your advertisements. The 1-10 quality score reported for each keyword shows the quality of your ad and the landing pages that are triggered by them. Some factors are: Expected CTR Ad Relevance Landing page experience A high-quality score indicates that Google considers your ad and landing pages to be relevant and useful to someone looking for your advertisement

  29. 9 What is Quality Score in Google Ads? The quality score gives users an idea of the quality of your advertisements. The 1-10 quality score reported for each keyword seyword in your account estimates the quality of your ad and the landing pages triggered by them. Some factors are:  This shows how likely it is that your ads will get clicked when shown for a particular keyword Expected CTR Ad Relevance Landing page experience A high quality score indicates that Google considers your ad and landing pages are relevant and useful to someone looking for your advertisement

  30. 9 What is Quality Score in Google Ads? The quality score gives users an idea of the quality of your advertisements. The 1-10 quality score reported for each keyword seyword in your account estimates the quality of your ad and the landing pages triggered by them. Some factors are: This metric refers to how closely related your keyword is to your advertisements Expected CTR Ad Relevance Landing page experience A high quality score indicates that Google considers your ad and landing pages are relevant and useful to someone looking for your advertisement

  31. 9 What is Quality Score in Google Ads? The quality score gives users an idea of the quality of your advertisements. The 1-10 quality score reported for each keyword seyword in your account estimates the quality of your ad and the landing pages triggered by them. Some factors are: This is used to estimate how relevant and useful your website's landing page will be to people who click on your ad Expected CTR Ad Relevance Landing page experience A high quality score indicates that Google considers your ad and landing pages are relevant and useful to someone looking for your advertisement

  32. 10 What are the hallmarks of a good PPC landing page? Your landing pages should have enough white space to draw attention to specific elements on your page Having an effective, persuasive copy that can convince prospects to convert Providing engaging media like images, videos, gifs, etc. Having an attractive and powerful headline

  33. 10 What are the hallmarks of a good PPC landing page? Adding trust indicators like statistical evidence, customer testimonials, third party seals, privacy policy, etc. Having a properly designed lead capture form to collect visitors’ information Having a strong Call-To-Action (CTA)

  34. 55 What are some of the metrics to track in affiliate marketing? Return on ad spend Cost-Per-Click A metric commonly used for budget planning; it is calculated by dividing earned affiliate revenue by the amount spent It represents how much the advertiser pays to a publisher every time an advertisement is clicked Cost-Per-Sale This represents the amount a merchant pays, every time an affiliate’s advertisement generates a sale

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