How to Improve New Patient Acquisition in Medical Aesthetics

1. HowtoImproveNewPatientAcquisition inMedical Aesthetics It may seemobvious,but doyouknowoneofthe mosteffectivewaystogrowabusiness? It’snotjustgreatmarketingorperfectingyourfinancialstrategies—althoughthosethings domatter.But anotherkey part of growthin medicalaestheticsispatientacquisition. Patientengagementisimportant foranymedicalaesthetic practice, whetherfacingan economicdownturnornot.Frominitialcontacttonewleadmanagement, let’stalk about whatyouneedtoknowtocreate amemorablepatientexperience. MakePatientExperienceaPriority Patientexperience shouldn’t be treatedlikeanafterthought.Justbecause they’re already onthe phoneorin yourdoorsdoesn’tmeanthey’llbe aloyalcustomerforever—youhave

2. toearn it! Theinitialinquiry,consultation,procedure,andrecovery should allbefine- tuned.Here are acouplewaystoprioritizethepatientexperience thatwe’llfocuson below: Masteringthe InitialContact Masteringtheinitialcontact withaleadis keyinimproving yourpractice’spatient conversion rate. This is the first time a lead makes contact with your business. So make sureyoucreate an experience that iswelcoming, informative,andcomfortable! OptimizingPatientFlow Understandingthe patientflowiskeytobuildingrapportwithprospectivepatients and providinginformationneededforthe leadtoconvert. Theflowmightinclude doctorand practice accolades, the procedure overview, ballpark price ranges, and a potential time frame. NewLeadInteractions It mighthelp tothinkabout newleadinteractions asthefirstsign of interest froma customer—similartogettingquotesfora home redesign,checkingouta carata dealership, oreven swipingrighton a datingapp. Nothing isguaranteed, but there’spotentialforthe interactiontoturn intosomethinggreat. A “new lead” specifies the very first time a practice hears from any new patient. New leads can come through channels like social media ads, referrals, word of mouth, or direct phone calls.However,amajority of newleadswillcomethroughwebsiteformsorphonecalls. Speed-to-Lead Here’sanotherquickdefinitiontokeepinmind:“Speed-to-lead.”Inmedicalaesthetics,it referstothespeedat whichapotentialcustomer’sinquiryorinterest isrespondedtoby a businessofferingaesthetictreatmentsorservices. The fasteryourspeed-to-lead,the quicker you becomeapatient’sfirstchoice.

3. Auto-Calls • “Auto-calls”turn formsubmissions intoinboundcalls. Youcanamazeprospectivepatients byreachingoutwithinminutes, not hours,andpotentiallyreachhard-earnedleadsbefore they contact a competitor. Practices who use an auto-call platform have a huge advantage in speed-to-lead,andcan causeadrasticlift in conversion rate. • LeadManagement • Leadmanagementreferstotrackingnewleadsandwheretheyareinthesalespipeline. Thereare manygreat toolsandplatformsthat helpbusinessesstayorganized intracking theirincomingleads.Forexample,Nextechoffersaleadmanagementplatformconfigured specificallyformedicalaesthetic practices. • MasterInitialContact • So you’ve got the potential patient on the phone. What’s next? Here are a few best practices tomasterthatinitialmeetingandimprove patientacquisition in medicalaesthetics: • FriendlyGreeting • Theinitialphone callisthe first direct contact acustomerwillhavewithyourpractice. Ensureyouoryourpracticerepresentativessmilewhen talkingonthephone toleads— and tone matters! In fact, telephone communications are 18% defined by the words used and 82%by toneof voice. • Hereareafewquicktipsforphone etiquette inmedicalaestheticspatientacquisition: • Answerthephonein2-3rings. • If youneedtoplaceacustomeronhold, ask forpermission. • Neverplaceacalleronholdformorethan 60seconds.

4. TaketheLead • Takingthe leadisa keycomponentinthe initialcontact withanewpatientinquiry. The goalis toact asaguidethroughthe initialphone calltodetermine the patient’sneeds and how yourpracticecan help. • Newpatientswilloftenhavealot ofquestionsinmindwhentheycontact yourpractice. Thiscanoftenderailaconversationandbecome aquestionandanswergame.Make sure youtake controlofthecallby drivingtheappropriatequestionsandguidingthelead towardsaconsultation appointment.Hereareafewsamplequestionstoask: • How did you hearaboutus? • What timeframedoyouhavein mind foryourprocedure? • Haveyou everhad aprocedurelikethisbefore? • EducateandEngage • Educatingandengagingyournewlead iskeytodevelopingaclearlineof communication betweenthepracticeandthepatient.Belowarefivestepsyoucan taketoset patient expectations, differentiate yourpractice fromcompetitors,andbuildtrust withyournew patient. • Buildrapport:Building rapportwithanewpatientintheaesthetics industryinvolvesbeingattentive,respectful,andknowledgeablewhile makingthemfeelvaluedandheard.Usethepatient’snameanduseit often! • Sharedoctorandpracticeaccolades:Sharingdoctorandpractice accolades—oruniquesellingpoints(USPs)—withanew patientinthe aesthetic industrymeanshighlightingtheuniquequalifications, achievements,andexperienceofthedoctorandthepractice.SharingUSPs canhelpbuildcredibilityandtrust,anddifferentiateyourpracticeina competitivemarket. • Explaintheprocedurechronologically:Makesuretogiveyourpatienta briefoverviewoftheirprocedure,beginningwith stepstheyshouldtake

5. before the procedure, the results and benefits from the procedure, and the anticipatedrecoverytimeinvolved. • Give a ballparkprice range:Givingaballparkpricerangewillhelpset • the patient’s expectations. It also saves time for both the patient and the provider by allowing the patient to determine if the procedure is within theirbudget. • Discussthetime frame:Finding outapatient’stimeframefora procedureduringtheinitialcontactcanhelpmanageexpectations,plan andscheduletheprocedure,provideflexibility,andsetpriorities.Thiscan • help improvethepatientexperienceandincreasepatient satisfaction. • ScheduletheConsult • Congratulations,you’ve almostgotten thepatientthroughyourdoors! But there are a couplemore stepsonceyou’reready toscheduleyourclient: • Review thetimeframe. • Explain theconsultprocessinperson orvirtually. • Confirmdepositreadiness. • Selectatime. • Useachoiceoftwopositives:“Wereyoulookingforthe first availabletimeordid you haveaparticularday andtimein mind?” • Get Help With Patient Acquisition in Medical Aesthetics FromSkytale • Nowthatyou’velearnedaboutimprovingnewpatientacquisition inmedicalaesthetics,we wanttoknow: What aspectsof theinitialcontact doyouthinkyourpractice doeswell? • Whataspectsdo you thinkyoucanimprove?

6. Skytale Groupishere tohelpmedspas growtheirpractice,buildpartnerships, understand theirfinances, andsomuchmore.Wecan alsohelpyoubuildthat newpatientacquisition strategy!Please contact usif you’d liketocontinuetheconversation. Andifyou’ve gotmedspapatientsonthemind,checkout thesekeys toaneffective med spamembershipprogram.