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Project Charge

Project Charge. “To create a product with a paper component that will improve the quality of life in Panama”. Lejía Fácil (Easy Bleach) . Angelica Anatole Alice Fisher Jody Helm Matt Lease Gretchen Williamson. Overview. Product Background Panama Background Lejía Fácil (Easy Bleach)

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Project Charge

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  1. Project Charge “To create a product with a paper component that will improve the quality of life in Panama”

  2. Lejía Fácil (Easy Bleach) Angelica Anatole Alice Fisher Jody Helm Matt Lease Gretchen Williamson

  3. Overview • Product Background • Panama Background • Lejía Fácil (Easy Bleach) • Rationale • Discussion • Next Steps • Rejected Ideas

  4. Product Background • Bleach Cleaning Agent • Meets Procter & Gamble’s Needs • Reduces Waste • Limited Packaging • Improves Peoples Lives • Easily Incorporated In Panama

  5. Panama Background • Target Market • Upper Class and Upper Middle Classes • 20% of Population in Panama • Housewives • Household Cleaning Staff • Single Working Professionals • Marketing Surveys

  6. Lejía Fácil (Easy Bleach) • Lejía Fácil (Easy Bleach) • Used Like Carbon-less Paper • Micro-Capsules • Water Soluble Instead of Pressure Sensitive • Adheres with Polyvinyl Alcohol • Packaging • Child Proof • Similar to Baby Wipe Containers • Locking Safety Lid

  7. Lejía Fácil (Easy Bleach)

  8. Rationale • Cost-Effective • Reduces Common Headaches Associated with Bleach Use • Spillage • Dripping • Direct Contact with Skin • Works as an Effective Bleaching Agent

  9. Discussion

  10. Product Profitability • Micro-Capsules (in-house production) $3 per lb • Polyvinyl Alcohol $1.85 kg ($0.84 per lb) • Liquid Bleach (sodium hypochlorite) $0.59 per lb (sold in 450 lb, 55 gallon drum for $263.25) • Cost of Manufacturing Estimated $1.57 per lb (Remaining Cost) • Non-Soluble Paper (in-house production) • 100 lb roll of coated paper $56.80 (approx. $0.57 per lb)

  11. Next Steps • Production • Use P&G Factories • Albany and Augusta Plants in Georgia • Oxnard and Sacramento Plants in California • Shipping • United Parcel Service (UPS) • Promotion • Kiosks in Grocery Stores • Posters • Piggyback with existing P&G products • Street teams

  12. Rejected Product Designs • Alternative Paper Bleach Products • Dissolving Bleach Strip • Teabag Bleach Pouch • Bleach Honeycomb • Dissolving Bleach Roll

  13. Rejected Product Ideas • Other Product Ideas • Mosquito Patch • Water Purification Strip • Nail Polish Remover Pen • Deodorant Pad

  14. Summary • P&G Product Requirements • Need In Panama • Lejía Fácil (Easy Bleach) • Manufacturing • Distribution • Other Product Ideas

  15. End of Presentation Please Feel Free to Ask any Questions

  16. Dissolving Bleach Strip

  17. Teabag Bleach Pouch

  18. Bleach Honeycomb

  19. Dissolving Bleach Roll

  20. Mosquito Patch

  21. Water Purification Strip

  22. Nail Polish Remover Pen

  23. Deodorant Pad

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