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Complete guide to on page & off page seo

Looking for the best off-page SEO techniques? We are here to help you!

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Complete guide to on page & off page seo

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  1. An Complete Guide for On-Page & Off-Page SEO

  2. Introduction: • Every kid who operates on the internet knows what SEO is nowadays. Although the concept of SEO is as old as the internet today. People have been using the SEO techniques for reaching a new audience; bring traffic to websites and to drive growth. Of course, the entire SEO has changed a lot during the time and so is the web-behavior. • People these days, of every age, consuming a lot of content from the internet on a daily basis. And so providing the quality & consumable content will help you to bring more traffic to your website, satisfying your goal.

  3. On-Page SEO: • In order to get a higher rank in Google search, every single web page of the website is optimized to get more traffic to the website. • From the HTML coding from the source code of the website, the optimization can be done. The technical elements and the content with the right keyword on the website help in improving the quality of the page and that eventually get the traffic on the website.

  4. Off-Page SEO: • Off-Page SEO is also called as Off-site SEO. Basically these are the efforts taken outside of your website to increase the rank of your website in SERPs. • The algorithm of the ranking for the SERPs is upgrading and changing with the requirement and development of the market. Also, Google changes the algorithm for users to have a better experience. No matter how many times the algorithm changes, what matters, in the end, are the relevance of your writing with the topic, the trustworthiness, and authenticity of the content.

  5. Defined by the process of how the links are earned there are three types of links: • Natural Links: These are links shared like a normally we do. For example, a fashion blogger sharing a link to the new launch of a brand or his/her favourite brand product, without any action on the page. • Manual Links: These types of links are acquired through the deliberate activity of link building. The intent behind it is getting people from this platform to your blog. For example, asking some influencer to share the link of your blog or website. • Self-Created Links: These kinds of links are literally self-created which means the links that are shared with blog comment signature, on various forums, or a press release with anchor text that is optimized.

  6. While on the other hand in On-Page SEO includes technical aspects like following; • Title Tags. • Meta Tags. • URL Structures • Alt text for images. • Site speed optimization. • Internal Linking Structure. • Meta Description. • Mobile & Desktop Responsiveness.

  7. Conclusion: The content could be any of the forms and the content doesn’t only mean the blogs on the website. It includes right from web copy to videos, infographics, podcasts (if you have), Whitepapers, E-books, Interviews, Case Studies, and Reviews. All this content should be interesting, informative, and engaging. And here you have the opportunity to break the standard stereotype and develop your own style in writing and presenting.

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