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To get the most out of your content marketing strategy, it can breathe new life into your marketing efforts. Learn more about marketing goals in this PPT.
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Introduction: • There is no particular algorithm to create the content as such. • How to create the content is always depends on what is the constraint. Of course, the content will differ on what results you want out of the blog you are writing or video you are making.
Continue... • There is this very popular concept used by Google to analyze the users' behavior known as Search Intent. • It stands the most common fact that when we as a user search for anything/ information on Google we have some intention behind it. And Google then indexes the search result according to the user search query. • Similarly, there are unique strategies for different organizations rather for different projects even of the same organization as expected results are different in every situation.
Contents changing with corresponding strategies: When the content is created for some specific purpose then there should be strategies to fulfill the purpose of the writing let it be for pitching, for sale, for branding or may it be for marketing.
Here are ideas of creating content for 5 most popular marketing goals:Brand awareness:So even if the person searches for a particular product or service on Google there is no surety that he/she will click for your brand. As the person is totally unaware of your brand, product/services. Right?And where do the brand un-aware person would click is something which will talk to them about the problem and solution of it with a guarantee of solving it.
Here are practical tips for brand awareness content:Uncover the questions: 1. Using a keyword research tool you can find out what questions are being asked about your brand or services related to your brand. 2. Then prepare an appropriate answer for it so when the question is searched your answer being most relevant will pop up top in the list and hence the traffic on your website will increase organically.
Observe your audience: 1. See where your audience spends most of the time, what kind of content are they consuming, which blog topics are trending and consumed by your audience, check what in general they read or search about and try and induce that kind of content on your website, too. 2. So that the audience will be directed to your website and that will you. Make your brand known: 1. Don’t emphasis on showing off everything about your brand at once, people come on your site to read/ to get the information about the particular topic. So talking all about your brand won’t satisfy the audience. And not talking about your brand at all won’t help your bottom line.
Continue..1. So make sure you are talking all about the topic for which the audience has come. But also make sure you are giving links to other topics too and at the end, the logo of your brand or a line or two about the brand is there.2. This is how your reader will get familiar to your brand slowly. 3. There is one more way is publishing the ‘Big Content’. As in a big piece of blog, it may be a research or a case study or something which is so trending and everyone is reading about it on the internet. 4. The publishers are hungry to publish this kind of content all the time. And this will Gove your bran the recognition you want in a large number.
Social media reach and engagement: 1. Reaching to a number of people is as important as making them engage with the content. 2. To make a positive engagement content for your audience:Write with a specific channel in mind: So that the content will be more channel-specific and application-oriented. 3. Choose the topic that resonates with the audience: People like to consume specific kinds of content from a particular channel. Say people like to surf through photos and clicks on Instagram and videos on YouTube, some blog sort of thing on blog site or LinkedIn blogs. And also the topic is like career and job-related guidance will be reading on LinkedIn. That is resonating with the audience is.4. Promote it: Promote the content created by you with paid and unpaid, every sort of way to make the reach maximum.
Increase Conversion: How can you write the content that will you in the way that it will help in increasing the conversion?1. Talk to your customers, get in contact with them and ask them why they prefer your content, what are the positive points that attracted them to you in the first place and gave them the reason to stay with you. 2. Talking to sale steam will also help. Asking them about the small questions of little concern might help more than you would think. Some critics or any personal appreciation received will always help the growth. 3. Leverage your data with the help of other channels’ content. A little experiment of mix and match always helps in better understanding of what your
Decrease customer acquisition: 1. Relying on paid traffic makes a threat that if your content is not good enough to attract the audience then the moment you going to stop paying the traffic to your website will be gone.2. And to sustain without paid marketing you need to have power in your content. And let the traffic come to your blog organically that will ensure the traffic for long terms.
Improve customer retention: 1. You can use your content to increase the lifetime value of your customers. Producing that sort of content will make your audience think quality and productive about your content and they won’t leave the site.2. Also to make them stick around you can link other blogs on the pages and other work may be related videos or workflow or anything that might help.
Conclusion: As said earlier there is no algorithm or any specific technique to follow to achieve the good content as it differs with the expectations and results expected out of it. Using a single strategy won’t be useful for every project so changing the content strategy with every project wisely will make the difference. So understanding the niche to create the content will surely help positively.
