Voice search optimization

1. Optimizing SEO for the Voice Search SocialChamps Will Help You To Do SEO And Increase Your Website Traffic Organically

2. The voice search technology came to rise with the birth of smart phones. With all the old school friends Apple’s Siri and Microsoft’s Cortana,  Alexa of Amazon and Google Assistant of Google has joined the club in the most recent years. And no doubt, has become so popular in no time. ‘Where do I find the Starbucks opened at late night?’ or ‘which is the latest launched smartphone and it’s features?’ to ‘what’s the weather forecast for today?’ or ‘what’s the date today?’ Every question is been answered by the smartest person in the house. What is Voice search?

3. Continue… • The voice search was used apparently for setting the navigation, the question-answers, placing a phone call or managing the playlist of songs. But now a day, voice search is acting as a Genie for us. • What not we can do with it? From ordering groceries, shopping, to email & calendar management, and little tough tasks than earlier.   • Looking at this saying, the voice search technology is increasing exponentially with every passing day in the world of technology, won’t be an exaggeration.

4. Time to see Figures: • According to Google research, it’s more convenient to use the voice search rather than the finger prints. 20% of the people prefer voice search over the typing method. And this is going to increase to 50% by 2020, predicted by experts. Now that we know the stat, let’s discuss the actionable points without ado: 1. Use long tail Keywords: • Using the long keywords helps in clearing the intent of the user and what exactly the user is searching for. Like is it just a search for the sake of information or with the intent

5. Continued…. • When you have these technical details then you can market your product to targeted people and that will affect your success. Along with that social media marketing and social media marketing tools will help the most. • This will help in reaching the correct and needy audience which will be consuming the same content/ product. Mostly visual-based content or the relatable content is consumed on a large scale. • We have a lot of people consuming different types of content right from the cooking shows to comedy to drama and memes/cartoons also. So reaching to the specific group of your concern is what is important is.  

6. Continued…. • Meeting all these needs of consumers will help you to interact with the masses and that will help your audience to be interactive. • Also collaborating with the social media influencers will help to get the content consumed by people. Because that’s how the people of different interests will come to know about new content. • There are so many social media agencies in the market on this date and it is hard to choose which company will understand and your needs.

7. Continued… • For example, when I say ‘best laptop for college students?’  States a college student wants a laptop with maximum features. But since I’m a college student, I think do care about the P word. So when I ask ‘best priced laptops for college students?’ then my intention gets cleared and that’s how it will show the specific results, with say, a list of the 10 best laptops for college students or something like that. • Basically the long sentence you speak will help you make clear the intention and which ultimately will help to search and provide you the appropriate results. • Longer sentences, clearer the intent.

8. Continued… 2. Natural speech pattern: • So obviously there is a difference between the way you type a sentence and the way you will speak it out in real life. For instance, if you are supposed to ask a colleague about going coffee after office. • Then while typing you might type, ‘Coffee after work?’ but while asking in person it might go like, ‘Hey, do you wanna grab a cup of coffee, after work?’ • This is exactly the difference between the natural language and the typing language. This is called as natural speech pattern. • So the fact that there is a discrepancy in the way of writing and speaking makes the difference and it’s of utmost importance to know this affects the search results.

9. Continued… 3. Impact on Local SEO: • Today’s smart phones search for the local listing results. As the feature of location is tends to be on in smart phones to know the traffic and the roads on a daily basis. • So when you make a Google search the search results are narrowed down for you based on your location, and the traffic on the roads and the weather as your smart phone easily have access to it. • This means the Local SEO should be re-strategize considering all these factors too.

10. Conclusion: • This is everyday changing field and to stay ahead of the competition, the optimization strategies should be stated for voice search clear. • But as we are making progress in the AI and the new technologies are emerging every other day, the voice search optimization should work fine in the near future.

11. Contact us: Address: SocialChamps Media Pvt. Ltd.406, Fortune Plaza,Opp. Bank of Maharashtra,NDA Pashan Rd Bavdhan,Pune – 411021 Office number: +91 7410001361 Mail Us: contact@socialchamps.com Find us on: www.socialchamps.com