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Search Optimization

Search Optimization. You Can Do Yourself. David Hollender Principal Online Strategist. A Presentation for AMADC October 14, 2010. Elements of Search Optimization. Which elements are critical?. What can you do yourself?. What Are Your Goals?. Be A JIT Solution Provider Be An Influencer

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Search Optimization

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  1. Search Optimization You Can Do Yourself David Hollender Principal Online Strategist A Presentation for AMADC October 14, 2010

  2. Elements of Search Optimization Which elements are critical? What can you do yourself?

  3. What Are Your Goals? • Be A JIT Solution Provider • Be An Influencer • Be An Authoritative Source

  4. What’s Your Strategy? • Credibility Through Visibility • Topic Ownership • JIT Problem Solver

  5. Channels • Web Site Optimization • PR Optimization • Social Media Optimization

  6. The Optimization Process • Do ResearchAudience, Keywords, Channels • Generate/Optimize ContentSelect Content, Optimize, Meet Expectations • Measure ResultsProcess & Outcomes

  7. What Else? • Link Building & Credibility • The Geeky Details • The SEO “Way of Life”

  8. Avoid These Roadblocks • No Strategy = No ROI • Inside-Out Approach • Engineering Bloopers • Failure to Meet Expectations

  9. David Hollender dhollender@mind-sky.com 571-366-9933 www.mind-sky.com Search the web for “Mind Sky”

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