Stan Phelps Keynotes and Workshops - 2019 Program Guide

1. 2019 PROGRAMS STAN PHELPS Keynotes and Workshops that Drive Loyalty and Sales

2. MEET STAN PHELPS, JD/MBA An accomplished TEDx Speaker, Forbes Contributor and IBM Futurist, Stan focuses on how to shift business towards a focus on retaining customers and employees. Stan Phelps is an author, speaker and experience architect. He believes that today’s organizations must focus on meaningful differentiation to win the hearts of both employees and customers. His 20 year career in marketing included leadership positions at IMG, adidas, PGA Exhibitions and Synergy. The author of seven books, his writing is syndicated on top sites such as Forbes, Customer Think and Business2Community. Stan has spoken at over 350 events in Australia, Bahrain, Canada, Ecuador, France, Germany, Holland, Israel, Japan, Malaysia, Peru, Russia, Singapore, Sweden, the U.K. and the U.S.

3. CREATING EXPERIENCES THAT DRIVE DIFFERENTIATION AND LOYALTY Traditional marketing is fixated on the eyes and ears of the prospect. But it‘s the customer and employee experience that drives referrals. Stan inspires brands to be remark-able, showing them how to stand out in ways that customers and employees can’t help but talk about. DURING STAN’S COMPELLING, CUSTOMIZED KEYNOTES AND WORKSHOPS, HE: Having evaluated over 4,000 case studies, Stan shares compelling insights and stories of fanatical loyalty from companies like Panera Bread, Doubletree Hotels, Zappos, Amazon, Southwest Airlines, Zane’s Cycles and more. • Explains the biggest myth in business. • Reveals the key findings of customer and employee loyalty based on his research of over 3,000 companies and brands. • Shows the ingredients of creating signature differentiation. • Shares case studies and real-world examples of how companies are building loyalty and winning the hearts of customers and employees. Audiences of all kinds have been enlightened and inspired to discover how to create an experience that’s remark-able, as well as what it takes for companies to stand out in a sea of sameness in today’s digital age.

4. KEYNOTE PROGRAMS RED GOLDFISH EMBRACE PURPOSE TO WIN HEARTS, MINDS, AND PROFITS PURPLE GOLDFISH LITTLE THINGS MAKE THE BIGGEST DIFFERENCE IN CREATING WOW Purpose has forever changed the way we work and how customers buy. This keynote reveals how businesses can embrace their purpose to drive engagement, fuel profits, and make an impact on society. Customer experience today is largely about the little moments. This keynote covers the 12 different types of Purple Goldfish that you can use to add value or reduce friction for your customers. GREEN GOLDFISH GO BEYOND DOLLARS TO DRIVE EMPLOYEE ENGAGEMENT Engaged employees create enthused customers. This keynote covers the 15 types of Green Goldfish—little extras for employees that drive engagement, empowerment, and efficiency. PINK GOLDFISH AMPLIFY WEIRDNESS TO STAND OUT IN BUSINESS WHAT EVENT PLANNERS, BUREAUS, ASSOCIATIONS, AND BRANDS ARE SAYING: How do you stand out in a sea of sameness? This keynote provides an unconventional seven-part framework for achieving competitive separation. “Stan captivates audiences and delivers valuable insight in the form of engaging stories making people feel connected. The audience left inspired with new ideas for their businesses.” - M.A. Event Director Montreal GOLDEN GOLDFISH REWARD YOUR MOST IMPORTANT CUSTOMERS AND EMPLOYEES YELLOW GOLDFISH INCREASE HAPPINESS TO DRIVE BUSINESS GROWTH “We booked Stan on short notice for a high-value client. Stan was extremely responsive to all of our requests, coordinated closely with me and the client to customize a complex workshop. The client was pleased and I’d recommend him without reservation.” - M.T. Promenade Speakers Bureau Eighty percent of profitability is driven by the top twenty percent of customers and employees. This keynote shares nine different ways to reward, retain, and renew your vital few. There should only be one success metric in business and that’s happiness. This keynote provides a nine-part framework to produce happiness-driven growth, productivity, and prosperity. “Stan delivered an outstanding keynote at our DEC International Conference in Madrid. I would recommend him highly as a keynote speaker. Working with him is very easy and we would be delighted to have him again at future events.” - J.M.A. Association President BLUE GOLDFISH LEVERAGE TECHNOLOGY TO DRIVE BOTH PROFITS AND PROPHETS GRAY GOLDFISH NAVIGATE THE GRAY AREAS OF LEADING EVERY GENERATION “Stan did an outstanding job getting my team to not only understand the importance of exceeding client expectations but also provided tools so we could map out our client’s journeys and find the important touch points where we can give unexpected extras to surprise and delight our clients. His presentation style is engaging, interactive, and captivating and the day-long session seemed to fly by leaving us wanting more.” - D.L. CEO, DemandGen Customers today expect brands to understand their individual needs and be more responsive than ever. This keynote will illuminate how technology will drive the future of competitive advantage, loyalty, and word of mouth. How do you successfully lead the five generations in today’s workforce? This keynote provides a map for leaders to follow as they recruit, train, manage, and inspire across the generations.

5. WORKSHOP PROGRAMS Based on the Purple Goldfish Series of books, we offer workshop modules across eight different focus areas to help you stand out in a sea of sameness. Each workshop covers our 3D Methodology: Discover, Design, Deploy. During the Discover module, attendees are challenged to learn more about their customers or employees and uncover experience gaps. The Design module challenges attendees to Think Outside The Bowl™ and develop impactful solutions. Deploy covers how to roll these programs out across your organization and close the loop with measurement and evaluation. Each program is designed for a half-day workshop. Many clients will schedule a one- or two-day workshop to cover multiple focus areas at once. Workshop Focus Discover Design Deploy Happiness ✓ ✓ ✓ FUNDAMENTAL Purpose ✓ ✓ ✓ Employees ✓ ✓ ✓ Customers ✓ ✓ ✓ Loyalty ✓ ✓ ✓ Leadership ✓ ✓ ✓ SPECIFIC Differentiation ✓ ✓ ✓ Technology ✓ ✓ ✓

6. PRAISE FOR THE PURPLE GOLDFISH SERIES OF BOOKS RED GOLDFISH PURPLE GOLDFISH CUSTOMER EXPERIENCE PURPOSE “The book underscores that actions speak louder than words. Businesses need to do the little things—Red Goldfish—to bring purpose to life.” - David Howitt, Author, Heed Your Call WHAT’S YOUR PURPLE GOLDFISH MOTIVATING SALES AND LOYALTY THROUGH SHARED PASSION AND PURPOSE STAN PHELPS Stan Phelps is a TEDx speaker, IBM Futurist, and Forbes col- umnist. He is the Founder of PurpleGoldfish.com, a speaking and training consultancy that inspires brands to win the hearts of their customers and employees. Stan is the best-selling au- thor of Purple Goldfish, Green Goldfish, Golden Goldfish, and Blue GoldfishPurpleGoldfish.com “In business you must do something that’s above and beyond what’s expected. Phelps shows the ingredients behind creating signature extras that are unconventional and innovative. Every business should be asking themselves, “What’s our Purple Goldfish?” TONY HSIEH, NY TIMES BESTSELLING AUTHOR OF DELIVERING HAPPINESS & CEO, ZAPPOS.COM RED GOLDFISH PURPLE GOLDFISH RED GOLDFISH 12 WAYS TO WIN CUSTOMERS & INFLUENCE WORD OF MOUTH “Influence isn’t a score, it is the ability to cause, effect or change behavior. Phelps shows marketers how to add that ‘little something extra’ that influences consumer behavior and drives word of mouth.” BRIAN SOLIS, AUTHOR OF THE END OF BUSINESS AS USUAL GRAEME NEWELL Graeme Newell is researcher, speaker and the founder of 602 Communications, a marketing research and consulting firm that specializes in emotional marketing. Graeme and his team of emotional attachment experts show companies how to change complacent customers into passionate groupies. 602communications.com “What’s Your Purple Goldfish? is the new benchmark for customer service and experience excellence. The single source for numerous concepts and innovations that can help build the foundation for a world class brand! (I just hope my competition doesn’t find this book.)” “In business you must do something that’s above and beyond what’s expected... Every business should be asking themselves, “What’s our Purple Goldfish?” - Tony Hsieh, CEO, Zappos.com and Author, Delivering Happiness CHRIS ZANE, AUTHOR OF REINVENTING THE WHEEL - THE SCIENCE OF CREATING LIFETIME CUSTOMERS ABOUT THE AUTHOR “Stan’s approach of delivering the unexpected, lagniappes, is a great way to break from the pack and instill a mindset of customer delight across your company.” BRUCE TEMKIN, AUTHOR OF THE 6 LAWS OF CUSTOMER EXPERIENCE Stan Phelps is the founder of 9 INCH, a speaking and training consultancy that in- spires leaders to win the hearts of employ- ees and customers. He has over 20 years of global marketing experience with IMG, adidas, PGA Worldwide Exhibitions, and Synergy. Phelps is an IBM Futurist, a TEDx speaker, and a contributor to Forbes. He has written four books and has spoken at over 100 events in 10 countries. A recognized ex- pert in customer experience and employee engagement, he’s been an adjunct profes- sor at NYU. Phelps holds a J.D./M.B.A. from Villanova and a certificate in Achieving Breakthrough Service from Harvard Business School. He lives in Cary, NC with his wife Jennifer and two boys Thomas and James. www.9INCHmarketing.com “What’s Your Purple Goldfish? busts a myth and reveals a simple truth about customer service. Stan uncovers the recipe for creating signature added value that increases customer satisfaction and drives positive word of mouth.” BARRY MOLTZ, AUTHOR OF BOUNCE, CRAZY & B-A-M PHELPS & NEWELL “What’s Your Purple Goldfish? is a great guidebook full of real-world examples business owners can use to increase great experiences to delight and surprise their customers. Read this book before your competitors do or be left in the dust.” PHIL GERBYSHAK, AUTHOR OF 10 WAYS TO MAKE IT GREAT! & #TWITTERWORKS PHELPS MOTIVATING SALES AND LOYALTY THROUGH SHARED PASSION AND PURPOSE 12 WAYS TO WIN CUSTOMERS & INFLUENCE WORD OF MOUTH Stan Phelps & Graeme Newell Foreword by David Howitt Author of Heed Your Call Stan Phelps Foreword by Drew McLellan Author of 99.3 Random Acts of Marketing US $15.95 CAN $20.95 ABOUT RED GOLDFISH US $15.95 CAN $20.95 ABOUT PURPLE GOLDFISH Purpose is changing the way we work and how customers choose business partners. In Red Goldfish, Stan Phelps and Graeme Newell share cutting edge examples and reveal the eight ways businesses can embrace purpose that drives employ- ee engagement, fuels the bottom line, and makes an impact on the lives of those it serves. Purple Goldfish is about differentiation via added value. Mar- keting to your existing customers via G.L.U.E. (giving little unex- pected extras). The book focuses on the 12 ways to do the “little extras” to improve the customer experience. The end result is increased sales, happier customers, and positive word of mouth. It is the first book in the goldfish trilogy. GREEN GOLDFISH 15 KEYS TO DRIVING EMPLOYEE ENGAGEMENT EMPLOYEE ENGAGEMENT DIFFERENTIATION ABOUT THE AUTHORS GREEN GOLDFISH PINK GOLDFISH GREEN GOLDFISH 2.0 DEFY NORMAL, EXPLOIT IMPERFECTION AND CAPTIVATE YOUR CUSTOMERS “Stan and Lauren are the sherpas that guide executives along the journey between the heart and mind of business stakeholders. Stakeholders customers though. At a time when company vision and culture matters more than ever, it takes inspired and engaged employees to bring them to life.” BRIAN SOLIS, AUTHOR OF WHAT’S THE FUTURE OF BUSINESS #WTF, THE END OF BUSINESS AS USUAL & ENGAGE! aren’t always Stan Phelps is a TEDx speaker, IBM Futurist, and Forbes columnist. He is the Founder of PurpleGoldfish.com, a speaking and training consultancy that inspires brands to win the hearts of their customers and employees. Stan is also the best-selling author of Purple Goldfish, Golden Goldfish, Blue Goldfish, Red Goldfish,Pink Goldfish, and Yellow Goldfish. www.StanPhelpsSpeaks.com “So often overlooked, and so very vital to building company value... empowering employees to support each other and the brand. Stan and Lauren get it and Green Goldfish will walk you step-by-step though achieving this critical goal.” TED RUBIN, AUTHOR OF RETURN ON RELATIONSHIP “Tap into the enormous value of engaged employees by following the 15 ideas that Stan lays out in this book.” - Bruce Temkin, Author, The Six Laws of Customer Experience “Leverage your weaknesses into the unique qualities that set you apart. Imagine how you might thrive as the only pink goldfish in the pond.” - Daniel Pink, Author, WHEN and DRIVE “Great customer centric organizations only exist because of engaged and empowered employees. The Green Goldfish is packed with awesome examples of what world class companies are doing today to inspire and reward their employees. If you see value in truly building an “A Team,” Green Goldfish will be, without question, your single best reference.” CHRIS ZANE, FOUNDER AND PRESIDENT OF ZANE’S CYCLES & AUTHOR OF REINVENTING THE WHEEL, THE SCIENCE OF CREATING LIFETIME CUSTOMERS “Packed with incredible examples, this book will have you spotting Pink Goldfi sh everywhere, and inspire you to breed your own, ASAP!” JAY BAER, FOUNDER OF CONVINCE & CONVERT AND AUTHOR OF HUG YOUR HATERS PHELPS & RENDALL Lauren is the CEO and owner of Lauren McGhee Coaching and is a Gallup-certified StrengthsFinder coach and speaker. She works with executives through individual coaching focused on the relationships between their top strengths and their leadership style. Through keynotes, workshops, facilitation, and trainings, Lauren speaks on the topics of living and working with a strengths- based mindset, defying thinking,” and millennials in the workplace. www.LaurenMCoaching.com PHELPS & McGHEE “Stan and Lauren take customer service to a whole new level by focusing on EMPLOYEE service, and how to do well by your employees - so they take care of your customers. Packed with stories, insights and R.U.L.E.S. any company can follow, this book is a must-read for managers of companies of all shapes and sizes who know that employees don’t leave jobs - they leave managers, especially when they don’t feel your love and appreciation. Pick this up, and start engaging your team and making more GREEN! PHIL GERBYSHAK, AUTHOR OF THE NAKED TRUTH OF SOCIAL MEDIA “Pink Goldfi sh offers a smart, powerful, and vibrant framework for any company that wants to stand out.” DORIE CLARK, AUTHOR OF REINVENTING YOU AND STAND OUT, AND ADJUNCT PROFESSOR, DUKE UNIVERSITY FUQUA SCHOOL OF BUSINESS “well-rounded DEFY NORMAL, EXPLOIT IMPERFECTION AND CAPTIVATE YOUR CUSTOMERS “Donʼt hide the weird and the wacky parts of your organization. Use them to stand out from the crowd. Forget about strengths (or set them to the side for a minute). Leverage your weaknesses into the unique qualities that set you apart. These are the core messages of this smart book.” DANIEL PINK, AUTHOR OF WHEN AND DRIVE 15 KEYS TO DRIVING EMPLOYEE ENGAGEMENT Stan Phelps & David Rendall Stan Phelps & Lauren McGhee Foreword by Ted Coiné Author of Five Star Customer Service and Spoil ‘Em Rotten! US $15.95 CAN $20.95 ABOUT PINK GOLDFISH US $15.95 CAN $20.95 ABOUT GREEN GOLDFISH Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfi sh provides an unconventional seven-part framework for achieving competitive separation by embracing fl aws, instead of fi xing them. Green Goldfish is based on the simple premise that employees are the key drivers of customer experience and that “Happy Employees Create Happy Customers.” The book focuses on 15 different ways to drive employee engagement and reinforce a strong corporate culture. It is the second book in the goldfish trilogy. Foreword by Mike Maddock Author of Free The Idea Monkey LOYALTY HAPPINESS YELLOW GOLDFISH YELLOW GOLDFISH GOLDEN GOLDFISH THE VITAL FEW: ALL CUSTOMERS AND EMPLOYEES ARE NOT CREATED EQUAL WHATʼS YOUR “Stan is the sherpa that guides executives along the journey between the heart and mind of business stakeholders. Stakeholders arenʼt always customers though. At a time when company vision and culture matters more than ever, it takes inspired and engaged employees to bring them to life.” BRIAN SOLIS, AUTHOR OF WHATʼS THE FUTURE OF BUSINESS #WTF & THE END OF BUSINESS AS USUAL GOLDEN GOLDFISH YELLOW GOLDFISH NINE WAYS TO INCREASE HAPPINESS IN BUSINESS TO DRIVE GROWTH, PRODUCTIVITY, AND PROSPERITY “In their new book Yellow Goldfish, Stan and Rosaria have provided building blocks to help us get to this elusive core that sets companies, and people, apart.” JEANNE BLISS, AUTHOR OF CHIEF CUSTOMER OFFICER 2.0 AND WOULD YOU DO THAT TO YOUR MOTHER? “Stan Phelps and Rosaria Cirillo’s project—-to collect and analyze ways businesses can increase happiness for customers, employees, and society—is important and timely. In Yellow Goldfish, they provide valuable advice that is accessible and rigorous, applicable and scientific. This book can help you and your organization flourish.” TAL BEN-SHAHAR PH.D., AUTHOR OF HAPPIER AND THE JOY OF LEADERSHIP GOLDEN GOLDFISH “Great customer centric organizations only exist because of engaged and empowered employees. The Golden Goldfi sh is packed with awesome examples of what world class companies are doing today to inspire and reward their employees. If you see value in truly building an “A Team,” Golden Goldfi sh will be, without question, your single best reference.” ”This book can help you and your organization flourish.” - Tal Ben-Shahar Ph.D., Author of Happier CHRIS ZANE, FOUNDER OF ZANEʼS CYCLES & AUTHOR OF REINVENTING THE WHEEL. “Stan Phelps takes customer service to a whole new level by focusing on EMPLOYEE service, and how to do well by your employees - so they take care of your customers. Packed with stories, insights and R.U.L.E.S. any company can follow, this book is a must-read for managers of companies of all shapes and sizes who know that employees donʼt leave jobs, they leave managers, especially when they donʼt feel your love and appreciation. Pick this up, start engaging your team and make more GOLD! “Stan is the sherpa that guides executives along the journey between the heart and mind of business stakeholders.” - Brian Solis, Author, The End of Business as Usual STAN PHELPS Stan Phelps is a TEDx speaker, IBM Futurist, and Forbes columnist. He is the Founder of PurpleGoldfish.com, a speaking and training consultancy that inspires brands to win the hearts of their customers and employees. Stan is the best-selling author of Purple Goldfish, Green Goldfish, Golden Goldfish, Blue Goldfish, Red Goldfish, and Pink Goldfish.PurpleGoldfish.com ABOUT THE AUTHOR PHELPS & CIRILLO LOUWMAN Stan Phelps is the founder of 9 INCH, a speaking and training consultancy that in- spires leaders to win the hearts of employ- ees and customers. He has over 20 years of global marketing experience with IMG, adidas, PGA Worldwide Exhibitions, and Synergy. Phelps is an IBM Futurist, a TEDx speaker, and a contributor to Forbes. He has written four books and has spoken at over 100 events in 10 countries. A recognized ex- pert in customer experience and employee engagement, heʼs been an adjunct profes- sor at NYU. Phelps holds a J.D./M.B.A. from Villanova and a certifi cate in Achieving Breakthrough Service from Harvard Business School. He lives in Cary, NC with his wife Jennifer and two boys Thomas and James. www.9INCHmarketing.com PHIL GERBYSHAK, AUTHOR OF THE NAKED TRUTH OF SOCIAL MEDIA “We need to shift a portion of our marketing focus away from prospects and invest even more in our best customers. Fortunately, Stan Phelps has written a book to help us all do just that. The book showcases nine different ways to let your best customers (and employees) know how much you value them. By doing those little extras, you will make your company even stronger. You will differentiate yourself even more from your competitors, youʼll keep both your best customers and employees longer so they contribute to your success and with every little extra, you will create more word of mouth buzz.” DREW MCLELLAN, AUTHOR OF 99.3 RANDOM ACTS OF MARKETING ROSARIA CIRILLO LOUWMAN Rosaria is TEDx Speaker, CX Advisor, CXPA Authorized Resource Trainer, and co-founder of CXPA Dutch chapter. After 12 years in various roles in sales, business improvement, e-commerce, and customer experience for leading companies like Forrester, Stream, Adobe, and Philips, in 2013 she founded Wow Now to inspire and empower companies to choose, design, and deliver WOW life-enriching experiences that contribute to everyone’s HAPPINESS! Originally Italian she lives in The Netherlands. www.wownow.eu PHELPS NINE WAYS TO INCREASE HAPPINESS IN BUSINESS TO DRIVE GROWTH, PRODUCTIVITY, AND PROSPERITY THE VITAL FEW: ALL CUSTOMERS AND EMPLOYEES ARE NOT CREATED EQUAL Stan Phelps & Rosaria Cirillo Louwman US $15.95 CAN $20.95 ABOUT YELLOW GOLDFISH Stan Phelps Foreword by Chris Malone Author of The Human Brand US $15.95 CAN $20.95 ABOUT GOLDEN GOLDFISH There should only be one success metric in business and that’s happiness. A Yellow Goldfish is anytime a business does a little extra to contribute to the happiness of its customers, employees, or society. Based on nearly 300 case studies, Yellow Goldfish provides a nine-part framework for happiness-driven growth, productivity, and prosperity in business. Golden Goldfi sh is based on the premise that all customers and employees are not created equal. For most businesses, 80% of profi tability is driven by the top 20% of customers and employ- ees. These are simply your “Vital Few.” The book focuses on 9 different ways to to promote advocacy and engagement with these key stakeholders. It is the third book in the goldfi sh trilogy. Foreword by Jeanne Bliss Author of Chief Customer Officer 2.0 and Would You Do That to Your Mother? BLUE GOLDFISH GRAY GOLDFISH NAVIGATING THE GRAY AREAS TO SUCCESSFULLY LEAD EVERY GENERATION TECHNOLOGY “It is now nearly impossible to succeed in business without harvesting and harnessing customer data. But what data, and how? Blue Goldfish answers these critical questions.” - Jay Baer, New York Times Best-Selling Author LEADERSHIP ABOUT THE AUTHORS GRAY GOLDFISH BLUE GOLDFISH USING TECHNOLOGY, DATA, AND ANALYTICS TO DRIVE BOTH PROFITS AND PROPHETS GRAY GOLDFISH “Did you know that even Harley Davidson is using tracking technologies, including face detection, in its stores? If Harley Davidson is doing it you probably will be too and this book tears into 300 case studies of how other companies are using technology to build better experiences for their customers. Highly recommended.” ROBERT SCOBLE, FUTURIST AT RACKSPACE & AUTHOR OF AGE OF CONTEXT BLUE GOLDFISH “Stan and Lauren are the sherpas that guide executives along the journey between the heart and mind of business stakeholders. Stakeholders customers though. At a time when company vision and culture matters more than ever, it takes inspired and engaged employees to bring them to life.” BRIAN SOLIS, AUTHOR OF WHAT’S THE FUTURE OF BUSINESS #WTF, THE END OF BUSINESS AS USUAL & ENGAGE! aren’t always “Experience is the new brand. What people experience required design. And meaningful design takes data, insight and empathy. Blue Goldfi sh is your template to achieve a signifi cant competitive advantage.” BRIAN SOLIS, DIGITAL ANALYST & AUTHOR OF X: THE EXPERIENCE WHEN BUSINESS MEETS DESIGN Stan Phelps is a TEDx speaker, IBM Futurist, and Forbes columnist. He is the Founder of PurpleGoldfish.com, a speaking and training consultancy that inspires brands to win the hearts of their customers and employees. Stan is also the best-selling author of Purple Goldfish, Golden Goldfish, Blue Goldfish, Red Goldfish,Pink Goldfish, and Yellow Goldfish. www.StanPhelpsSpeaks.com “It is now nearly impossible to succeed in business without harvesting and harnessing customer data. But what data, and how? Blue Goldfi sh answers these critical questions, and many, many more. Required reading!” JAY BAER, PRESIDENT AT CONVINCE & CONVERT & NEW YORK TIMES BEST-SELLING AUTHOR OF YOUTILITY “So often overlooked, and so very vital to building company value... empowering employees to support each other and the brand. Stan and Lauren get it and Green Goldfish will walk you step-by-step though achieving this critical goal.” TED RUBIN, AUTHOR OF RETURN ON RELATIONSHIP “The Gray Goldfish leadership matrix provides insights for all managers called to lead across the generations.” - Evan Carroll, Adjunct Professor, UNC-Chapel Hill ABOUT THE AUTHORS “The power of big data lies not in creating more targeted ads or more personalized offers, but rather enabling company and brand employees to build and maintain relationships with customers on a large scale. Thanks to Stan Phelps and Evan Carroll, we now have a roadmap for getting it done and reaping the benefi ts.” CHRIS MALONE, MANAGING PARTNER AT FIDELUM PARTNERS AND AUTHOR OF THE HUMAN BRAND “Great customer centric organizations only exist because of engaged and empowered employees. The Green Goldfish is packed with awesome examples of what world class companies are doing today to inspire and reward their employees. If you see value in truly building an “A Team,” Green Goldfish will be, without question, your single best reference.” CHRIS ZANE, FOUNDER AND PRESIDENT OF ZANE’S CYCLES & AUTHOR OF REINVENTING THE WHEEL, THE SCIENCE OF CREATING LIFETIME CUSTOMERS Stan Phelps is a TEDx speaker, IBM Futur- ist, and Forbes columnist. He is the Founder of 9 INCH, a speaking and training consul- tancy that inspires brands to win the hearts of their customers and employees. Stan is the best-selling author of Purple Gold- fi sh, Green Goldfi sh, and Golden Goldfi sh. www.9INCHmarketing.com Lauren is the CEO and owner of Lauren McGhee Coaching and is a Gallup-certified StrengthsFinder coach and speaker. She works with executives through individual coaching focused on the relationships between their top strengths and their leadership style. Through keynotes, workshops, facilitation, and trainings, Lauren speaks on the topics of living and working with a strengths- based mindset, defying thinking,” and millennials in the workplace. www.LaurenMCoaching.com PHELPS & CARROLL “Back in 2003, a little book by Seth Godin named Purple Cow changed the way we think about marketing. With Blue Goldfi sh, Phelps and Carroll have brought Godinʼs insights into the social media and big data age. Within these pages youʼll fi nd stories that combine the art of capitalizing on your differentiation points with the science of embracing data—which leads to talkable moments and builds word of mouth brands. I dare you not to learn something every time you pick up this book.” SPIKE JONES, MANAGING DIRECTOR AT EDELMAN AND AUTHOR OF BRAINS ON FIRE PHELPS & DOYLE Evan Carroll is an author, speaker and ex- perience architect. His career spans roles in user experience, marketing, and product management for leading agencies and tech- nology companies. Evan is the author of two technology books and has appeared in major news outlets including The New York Times, CBS Sunday Morning, NPRʼs Fresh Air, and The Atlantic. www.evancarroll.net “well-rounded USING TECHNOLOGY, DATA, AND ANALYTICS TO DRIVE BOTH PROFITS AND PROPHETS NAVIGATING THE GRAY AREAS TO SUCCESSFULLY LEAD EVERY GENERATION Stan Phelps & Evan Carroll Foreword by Shep Hyken Author of New York Times Bestseller The Amazement Revolution Stan Phelps & Brian Doyle US $15.95 CAN $20.95 ABOUT BLUE GOLDFISH US $15.95 CAN $20.95 ABOUT GRAY GOLDFISH According to a recent study, 76 percent of customers expect brands to understand their individual needs. In Blue Goldfi sh, Stan Phelps and Evan Carroll make the business case for le- veraging technology, data, and analytics to create increased customer loyalty. Using the best of over 300 case studies, youʼll come away with insights to create your own Blue Goldfi sh. Green Goldfish is based on the simple premise that employees are the key drivers of customer experience and that “Happy Employees Create Happy Customers.” The book focuses on 15 different ways to drive employee engagement and reinforce a strong corporate culture. It is the second book in the goldfish trilogy.

7. READY FOR KEYNOTES AND WORKSHOPS THAT DRIVE SALES AND LOYALTY? THINK OUTSIDE THE BOWL stan@purplegoldfish.com stanphelpsspeaks.com +1.919.360.4702    GOLDFISH