Things You Have to Do Before Launching Your Product on Amazon

1. Things You Have to Do Before Launching Your Product on Amazon Dig into your data to discover what people want : No matter how splashy or well-covered your launch is, success ultimately comes down to providing value to your customers. So, the first step in your ​product launch strategy is making absolutely sure that people want what you’re selling. Start with your own business data. What metrics can you look at to see where people are coming to you and why? Do you offer multiple products with one being the clear hero? Do people bounce from a certain page on your site Have you seen a drop in usage or sales while your competitors are killing it? Look for patterns in the data to uncover where you can create value for your users. However, remember that this is only a starting point. Being too data-driven can stifle creativity, but just a right amount is a powerful tool.

2. Talk to your customers : Your best insights will come from actual users. Unfortunately, so many businesses skip this part or think that data tells the whole story. But talking to customers will give you a number of additional benefits to your​ amazon business​. You get to know them, their specific needs, and why they chose you in the first place You get candid answers about the features they use You get to hear how they talk, and the language they use customers are rich sources of insights. But you have to let them speak their mind. I know you’re excited about what you’re building and want to tell them about it, but let them speak freely and uninfluenced before you chime in. Open-ended questions will bring you unexpected answers. But just like with your data, you need to use this information as a source of inspiration, not a guidebook. Research the market and turn your ideas into strategy : Remember, you can’t just say your product is better. You need to be able to give specifics. What are people going to talk about during your launch? If you put your product and a competitor’s side by side, what would make someone choose yours? These key differentiators are the backbone of your product launch strategy. Which is why it’s so important to identify them early on. Start building your community and audience : Yes, there are billions of people online every day. Yes, there are probably tons of people who would want to buy your product. But if they don’t know about it? Or the first they’re hearing about it is on your launch day? You’re most likely going to flop. Instead, you should be building an audience around your product and your brand well before your launch date. Just look at the example of Ryan Hoover, founder of ProductHunt, who says his company wouldn’t even exist if it weren’t got his own audience-building efforts: Define your ideal customer : You probably already know who your product is made for. But when it comes to a successful launch, you need to become hyper-focused on who that person really is. Rather than simply looking at a wide demographic like saying your product is for 18–35-year old your product launch will be so much more impactful with a clear audience in mind.

3. Post your launch announcement on the right platforms : With your ideal customer profile, you should have figured out where the right people for your product launch hang out. Now’s the time to jump in there and let them know the big day has come.