1 / 17

INTERNET MARKETING

INTERNET MARKETING. Getting your website to work for you and sell more translation services. 25 th September 2008 3:15pm. Nigel T Packer. Author of NEW BOOK INTERNET MARKETING How to Get a Website that Works for Your Business Business for Business Internet Marketing Consultancy

phuoc
Download Presentation

INTERNET MARKETING

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. INTERNET MARKETING Getting your website to work for you andsell more translation services 25th September 2008 3:15pm

  2. Nigel T Packer • Author of NEW BOOK • INTERNET MARKETING How to Get a Website that Works for Your Business • Business for Business • Internet Marketing Consultancy • Seminars & Workshops

  3. Today’s Seminar • Current state of internet • Who is your website for? • Increase sales by removing barriers • Searching – not just search engines 1 2

  4. Current state online • UK Online sales - first half of 2008 £26.5 billion • 17% of all UK retail sales • Prediction – 50% in 5 years (Capgemini/IMRG) • B2B – 90% buyers research/decide online 1 2

  5. Customers • Who is the website for? • Information seeking behaviour • CUSTOMER (NOT business) focused • Identify, anticipate and ANSWER Questions • In a language the CUSTOMER can understand and engage with 1 2 3

  6. Customer Language • Not just about translation(English, French) • What does the CUSTOMER call it? • Use of English (or other languages) • Readability • Technical/Jargon • Even within industrycan create barriers • Informs Keyword choices

  7. Language usage • 6809 languages in common use (Linguistic society of America) • Is general language use matched by online usage?

  8. Translation for the Web • Translation – language, regional cultural differences by using native speakers • Online other problems arise… • Keywords fundamental to searching - often ignored • Searching behaviour • Search enginesandusers (CUSTOMERS)

  9. Eye Tracking ‘HEATMAP’ • RED: Areas where users looked the most • YELLOW: areas indicate fewer gaze fixations • BLUE: least viewed • GREY: no viewing at all In left-to-right language Heatmap shows ‘F’ shapedreading pattern

  10. Keyword positioning • Positioning in sentences and paragraphs is crucial to searching • Language construction and syntax affects keyword positioning • For Optimal results, translation must accommodate • Reflect this in YOUR website for success.

  11. Your website • Searching primary method of finding YOUR business website • Optimise the site for search engines • Users also have searching behaviour • Can they use it easily? (BACK button) • Does it engender sales or lead generation?

  12. website website website website website B2B Sales timeline (services) • On-sell • FirstOrder • Evaluate/decision • Proposal/terms/scope • Rapport/trust/credibility • Price/Negotiate • Offering/requirements • Introduction

  13. Your website’s job • Your website is your: • Referrer • Receptionist • Sales Representative • Technical and Customer support • 24 hours a day, 365 days a year • It is crucial not to underestimate its role in your business

  14. World’s Window • The internet gives YOU the opportunity to look at anything in the world … • Your website gives THE WORLDthe opportunity to look at YOUR business … • What message is YOUR website giving about YOUR business?

  15. What Next • Take ACTION! • Feedback/Evaluation form • Workshops, Diagnostics, Promotion • INTERNET MARKETINGBOOK (for sale here) • contact me:nigel@businessforbusiness.co.ukOR Google “Nigel T Packer”

  16. New Book • A straightforward approach, in non-technical language. • Full of insights and real-world observations, • Practical techniques and actionable strategies, • This book focuses on business – YOUR business. • Get your signed copy £7.99

More Related