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Pinterest is hosting a webinar on April 7th, 2020 to help retailers to get a good understanding of where the platform could fit in with your strategy.
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Pinterest Shares Tips on How to Interact with 'Inspired Shoppers' and Improve Sales • Synclarity Digital Pvt LTD
Pinterest is an excellent forum for DIY projects, recipes, accessories, fashion and much more to search and save inspiration. When it was first released in March 2010, Pinterest was described as a "curation device," in which users were able to "pin" the photos and information they wanted to save. It's grown to be a lot more than that today! Pinterest can be a Marketing Tool for online retailers. Users are more likely to buy things they'll find on Pinterest than any other social networks.
This is largely because Pinterest users are proactively searching for items to buy, rather than just scrolling through a tube. • With most retail stores closed and shopping choices limited, people turn to Pinterest-a place to get creative ideas and try new items to purchase. • In addition, Pinterest has seen high traffic rates in recent weeks, with more people searching for related items to fit their home office, entertain their kids and take care of themselves despite COVID-19 lockdowns.
In fact, Pinterest can be a substitute for your local shopping mall in one way-but one with far more choices and products more precisely tailored to your interests. • For retailers responding to drastic shifts in consumer spending, e-commerce has become more important than ever. • Pinterestpublished a new study this week on the actions of Pinterest users, and how it relates to the purchasing process. • In fact, Pinterest says 83 per cent of weekly Pinners made a purchase more frequently from a Pin-based brand and engaged Pinners shop and are eager to try new things.
With recent developments like its authentication program and streamlined uploads of catalogues, Pinterest can be a critical opportunity for retailers to aggressively seek to reduce their losses. • Perhaps all of the foot traffic and resulting purchases will not be replaced, but most consumers are still searching for products and based on those figures, successful Pinners are certainly ready to buy. • Pinterestis hosting a webinar on April 7th at 11 am PDT to help retailers get the most out of their efforts on the platform, so register for this webinar if you're trying to get a clear understanding of where the platform could fit in with your marketing strategy.
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