Advertising, Public Relations, And Related Services Global Market Briefing 2016(1)

1. The Business Research Company Advertising, Public Relations, And Related Services Global Market Briefing 2016

2. Advertising, Public Relations, And Related Services Market Characteristics • The advertising, public relations, and related services market comprise establishments offering services for planning, developing, creating and managing advertisement and promotional activities. • The advertising, public relations, and related services market can be broadly categorized as: • Advertising Agencies • Public Relations (PR) Agencies • Media Buying Agencies • Media Representatives • Outdoor Advertising • Direct Mail Advertising • Advertising Material Distribution Services

3. Key Drivers in the Advertising, Public Relations, And Related Services Global Market Briefing • Demographic Shift: Changes such as the large young population in emerging markets and large scale migration to cities are creating new consumer needs and desires and thus increasing the business possibilities in the advertising, public relations, and related services market. • Reputation Management –Businesses, organizations and public figures increased their interactions with general public, in recent years, leading to increased demand for reputation management services. • Product Placement In Blogs And Social Media – With the emergence of social media, blogging and online sharing, advertising agencies companies are placing their products in these platforms to influence potential buyers. • Increased Demand For Advertisement Services – The advertising, public relations, and related services has benefitted from increased spending by consumer centric industries across the world.

4. Advertising, Public Relations, And Related Services Global Market Briefing Segmentation • Advertising, Public Relations and Related Services was the third largest segment with xx% of the general professional services market. • Environmental Consulting Services was the lowest segment with xx% of the general professional services market. • Management Consulting Services was the second largest segment with xx% of the general professional services market. • Architectural, Engineering Consultants and Other Related Services was the largest segment in the general professional services market with a xx% share of the global general professional services market. • Scientific Research & Development Services was the fourth largest segment with xx% of the general professional services market.

5. Advertising, Public Relations, And Related Services Global Market Briefing Segmentation Advertising, Public Relations, And Related Services, Market Segments, 2015

6. Advertising, Public Relations, And Related Services Global Briefing Industry Competitive Landscape • The leading competitors in the global Websitemarket are Omnicom Group,WPP and PublicisGroupe. WPP • WPP was the second largest company in the advertising, public relations, and related services market with a xx% share of the market in 2015. It was founded in 1985 and is currently headquartered in London, United Kingdom. Omnicom Group • Omnicom Group was the largest company in the advertising, public relations and related services market with a xx% share of the market in 2015. The company was founded in 1986 and is headquartered in New York, USA. PublicisGroupe • PublicisGroupe was the third largest company in the advertising, public relations, and related services market with a xx% share of the market in 2015. It was founded in 1938, the company operates in a global network of more than 100 countries and is headquartered in Paris, France.

7. Advertising, Public Relations, And Related Services Market Trends and Strategies • Some of the key advertising, public relations, and related services market trends are specified below • Occasion Based Marketing • Companies in the advertising, public relations, and related services market are using events and occasions to increase consumer reach and brand awareness. • Innovations In Billboard Advertising • The outdoor advertising market is witnessing a shift from traditional billboards to innovative 3D, multi-faceted prismatic billboards. • Increased Adoption Of Digital Advertisements • Advertisement and PR agencies are rapidly shifting towards digital campaigns to move with the increasing digitalization and advances in social media, search engine marketing, content marketing and e-commerce technology.

8. Advertising, Public Relations, And Related Services Global Market Briefing Description • The advertising, public relations, and related services Global Market Briefing Report from The Business Research Company covers market characteristics, size and growth, segmentation, regional breakdowns, competitive landscape, market shares, trends and strategies for this market. • The market characteristics section of the report defines and explains the market. • The market size section gives the advertising, public relations, and related services market revenues, covering both the historic growth of the market and forecasting the future. • Drivers and restraints looks at the external factors supporting and controlling the growth of the market. • Market segmentations break down the key sub sectors which make up the market. The regional breakdowns section gives the size of the market geographically. • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in the last three years are identified. • The trends and strategies section highlights the likely future developments in the advertising, public relations, and related services market and suggests approaches.

9. Advertising, Public Relations, And Related Services Global Market Briefing Scope • Markets Covered: Advertising Agencies, Promotional Products, Public Relations, Direct Mail Advertising, Billboard and Outdoor Advertising, Media Buying Agencies, Media Representative Firms and Print Advertising Distribution. • Geographic scope: Americas, Europe, Asia, Middle East and Africa, Oceania. • Time series: Five years historic and forecast. • Data: Market value in $ billions. • Data segmentations: Regional breakdowns, market share of competitors, key sub segments. • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

10. Advertising, Public Relations, And Related Services Market Key Mergers and Acquisitions • CBS Acquired Van Wagner Communications • Yahoo Acquired BrightRoll • Facebook Acquired LiveRail • Taylor Corp. Acquired Standard Register • Omnicom Acquired Grupo ABC

11. Advertising, Public Relations, And Related Services Global Market Briefing - Table of Contents • Advertising, Public Relations, And Related Services Market Characteristics 5 • Advertising, Public Relations, And Related Services Market Historic Growth 6 • Drivers of the Market 7 • Restraints on the Market 7 • Advertising, Public Relations, And Related Services Market Forecast 9 • Drivers of the Market 10 • Restraints on the Market 10 • Advertising, Public Relations and Related Services Compared With Other Segments Of General Professional Services 12 • Global General Professional Services Market, Split By Segments, 2015, $ Billion 12 • Architectural, Engineering Consultants and Other Related Services 13 • Management Consulting Services 13 • Advertising, Public Relations and Related Services 13 • Scientific Research & Development Services 13 • Environmental Consulting Services 13 • Global General Professional Services Market, Historic and Forecast, By Segment, 2011 – 2019 14 • Advertising, Public Relations and Related Services Market Regional and Country Comparison 15 • Global Advertising, Public Relations and Related Services Market, Split By Region, 2015 15 • Global Advertising, Public Relations and Related Services Market, Historic and Forecast Growth Rate, By Region, 2011-2019 17

12. Advertising, Public Relations, And Related Services Global Market Briefing - Table of Contents • Global Advertising, Public Relations and Related Services Market, Split By Country, 2015 18 • Global Advertising, Public Relations and Related Services Market, Historic and Forecast Growth Rate, Split By Country, 2011-2019 20 • Advertising, Public Relations, And Related Services Market Segmentation 22 • Advertising, Public Relations, And Related Services Market Size, Split By Segments, 2015, $ Billion 22 • Advertising Agencies 23 • Promotional Products 23 • Print Advertising Distribution 23 • Advertising, Public Relations, And Related Services Market Competitors 24 • Omnicom Group 25 • WPP 26 • PublicisGroupe 27 • Interpublic 27 • Dentsu 28 • Advertising, Public Relations, And Related Services Market Key Mergers and Acquisitions 29 • Advertising, Public Relations, And Related Services Market Trends and Strategies 30 • Occasion Based Marketing 30 • Innovations In Billboard Advertising 30

13. Advertising, Public Relations, And Related Services Global Market Briefing - Table of Contents • Increased Adoption Of Digital Advertisements 30 • Professional Services Appendix 32 • Accounting Services 32 • Design, Research, Promotional And Consulting Services 32 • Architectural, Engineering, And Related Services 32 • Specialized Design Services 33 • Management Consulting Services 34 • Environmental Consulting Services 35 • Scientific Research And Development Services 35 • Advertising, Public Relations, And Related Services 36 • Market Research And Other General Professional Services 36 • Photographic Services 37 • Legal Services 37 • Research Methodology 38 • Abbreviations 38 • Currencies 38 • Research Inquiries 38 • The Business Research Company 38

14. Advertising, Public Relations, And Related Services Global Market Briefing – List of Tables • Table 1: Global Advertising, Public Relations, And Related Services Market Historic Market Size, 2011 – 2015, $ Billion 6 • Table 2: Global Advertising, Public Relations, And Related Services Market Forecast Market Size, 2015 – 2019, $ Billion 9 • Table 3: Global Professional Services Market, Split By Segments, 2015, $ Billion 13 • Table 4: Global Advertising, Public Relations and Related Services Market, Split By Region, 2015, $ Billion 16 • Table 5: Global Advertising, Public Relations and Related Services Market, Historic and Forecast Growth Rate, By Region, 2011 – 2019 17 • Table 6: Global Advertising, Public Relations and Related Services Market, Split By Country, 2015, $ Billion 19 • Table 7: Global Advertising, Public Relations and Related Services Market, Historic and Forecast Growth Rate, Split By Country, 2011 – 2019 20 • Table 8: Global Advertising, Public Relations, And Related Services Market, Split By Segments, 2015, $ Billion 23 • Table 9: Global Advertising, Public Relations, And Related Services Market, Key Competitor Market Shares, 2015, Percentage (%) 25

15. Advertising, Public Relations, And Related Services Global Market Briefing – List of Figures • Figure 1: Global Advertising, Public Relations, And Related Services Market Historic Market Size, 2011 – 2015, $ Billion 6 • Figure 2: Global Advertising, Public Relations, And Related Services Market Forecast Market Size, 2015 – 2019, $ Billion 9 • Figure 3: Global General Professional Services Market, Split By Segments, 2015, $ Billion 12 • Figure 4: Global General Professional Services Market, Historic and Forecast Growth Rate, By Segment, 2011 – 2019 14 • Figure 5: Global Advertising, Public Relations and Related Services Market, Split By Region, 2015, $ Billion 15 • Figure 6: Global Advertising, Public Relations and Related Services Market, Historic and Forecast Growth Rate, By Region, 2011 – 2019 17 • Figure 7: Global Advertising, Public Relations and Related Services Market, Split By Country, 2015, $ Billion 18 • Figure 8: Global Advertising, Public Relations and Related Services Market, Historic and Forecast Growth Rate, Split By Country, 2011 – 2019 20 • Figure 9: Global Advertising, Public Relations, And Related Services Market, Split By Segments, 2015, $ Billion 22 • Figure 10: Global Advertising, Public Relations, And Related Services Market, Key Competitor Market Shares, 2015, Percentage (%) 24

16. Advertising, Public Relations, And Related Services Global Market Briefing Reasons to Purchase • Get up to date information available on the advertising, public relations, and related services market globally. • Identify growth segments and opportunities. • Facilitate decision making on the basis of historic and forecast data and understand the drivers and restraints on the market. • Develop strategies based on likely future developments. • Gain a global perspective on the development of the market.

17. Advertising, Public Relations, And Related Services Global Market Briefing - Buy Now • Advertising, Public Relations, And Related Services Global Market Briefing is a detailed report giving a unique insight into this market. The report is priced at $1000 for an individual user. To use across your office the price is $1500 and $2000 if you wish to use across a multinational company. • Clients are able to input on the design of the report and highlight points of special interest.

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