1 / 43

Advertising, Promotion, Public Relations

15-2. Learning Goals. Define the roles of advertising, sales promotion, and public relations in the promotion mixDescribe the major decisions involved in developing an advertising programExplain how sales-promotion campaigns are developed and implementedExplain how companies use public relations

lexiss
Download Presentation

Advertising, Promotion, Public Relations

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

    1. Advertising, Promotion, Public Relations MGT 252, lecture 10b

    2. 15-2 Learning Goals Define the roles of advertising, sales promotion, and public relations in the promotion mix Describe the major decisions involved in developing an advertising program Explain how sales-promotion campaigns are developed and implemented Explain how companies use public relations to communicate with their publics

    3. 15-3

More Related