The Most Inspiring Business Leader in the Nordic Region

1. VOL: 09 ISSUE: 01 2023 THE MOST Inspiring Business LEADER in the NORDIC REGION Asger Heinricy CEO Axid Studios

2. Real is Being the PERSON will GLADLY CONFIDENTLY follow. , , LEADERSHIP others and - John C. Maxwell

4. L eadership, in its most extraordinary manifestation, is an art of motivation, setting exceptional leaders apart from average ones. While there are many commendable bosses, only a few possess the unique ability to infuse enthusiasm, passion, and camaraderie into every facet of their leadership. With a clear vision, unrelenting integrity, and a profound mission, these leaders are driven by a commitment to enhance the world around them. The Leadership Key That Sets Apart the Best For them, motivation extends beyond mere task completion; it revolves around empowering individuals to surpass their boundaries. They cultivate an atmosphere where their teams can unleash their utmost capabilities. This is not solely about acknowledging and valuing employee contributions; it entails establishing pathways for personal and professional advancement. Guided by their values, these leaders carry a profound sense of purpose and accountability for bringing about positive change. They remain steadfast in their values, even in the face of adversity, for they understand that the path of ethics is not always the easiest, but it is unequivocally the right one.

5. In the latest edition of The CIO World, titled "The Most Inspiring Business Leader in the Nordic Region," we are proud to recognize Mr. Asger Heinricy as the focal point of our edition. He embodies these qualities and more, positioning him as a quintessential source of inspiration for business leadership in the Nordic Region. As we celebrate his achievements, we also cast our gaze towards the future, where leaders of his caliber will continue to shape and inspire the Nordic business landscape. Have an insightful read ahead! - Adiba Khasab Tarade CIO

6. ISSUE 01 | SEPTEMBER | 2023 Chidiebere Moses O. Prashik Bombarde Adiba Tarade Editor-in-Chief Managing Editor Execu?ve Editor Jaine Woods Deepanjali Jena Rohil Shinganapurkar Visualiser Art & Design Head Co-designer Paul White Art & Design Assistant Jane Adans Lisa Jones Business Development Manager Marke?ng Manager Corporate Ofce Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-859-2600 Email: info@thecioworld.com For Subscription: www.thecioworld.com Nancy B., Sarah M. Michael D., Aaron S. Business Development Execu?ves Sales Execu?ves Prachi Mokashi Technical Head David Walker Assistant Technical Head Lexi Morgan Technical Consultants Follow us on www.facebook.com/thecioworld www.twitter.com/thecioworld Renuka Kulkarni Digital Marke?ng Manager Assistant Digital Marke?ng Manager Jason Miller We are also available on Lilly Jacob SME-SMO Execu?ve RNI No.: MAHENG/2018/75953 Sarah Miller Research Analyst Copyright © 2023 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success. Nicole Smoot Circula?on Manager

7. Subscription CIO INSPIRING THE BUSINESS WORLD CI THE Subscribe to THECIOWORLD Get THECIOWORLD Magazine in Print, & Digital on www.thecioworld.com

8. Cover Story Asger Heinricy Reconceptualizing the Gaming and Soware Industry Revolu?onary Innova?ons and Unprecedented Ar?stry That Transform the Landscape of Digital Entertainment! When starting a company, it is important to establish goals. Every aspiring entrepreneur must consider whether the aim is to generate enough revenue to sustain their salary or to create a large multinational corporation.

9. Asger Heinricy Chief Execu?ve Officer Axid Studios

10. P go the extra mile, push beyond our limits, and never settle for average. Whether it’s a burning desire for a creative outlet, a relentless pursuit of knowledge, or a relentless commitment to a cause, passion is what sets us apart and makes life worth living. assion is an intangible thing. It is the fuel that ignites our souls, propelling us toward our dreams and goals. It is the invisible force that drives us to Similarly, Asger Heinricy’s journey began with a deep passion for gaming and a relentless drive to create unforgettable experiences. Inspired by his childhood immersed in the gaming world, Asger set out to bring his imaginative visions to life. With a strong understanding of technology and a commitment to excellence, he aimed to redefine what is possible in the gaming and software industry. As the CEO of Axid Studios, Asger has revolutionized the industry, captivating audiences worldwide with immersive and innovative creations. His team’s collective expertise has led to the development of cutting-edge games and software solutions that captivate and engage users across multiple platforms. Their portfolio showcases a range of interactive experiences that push the boundaries of creativity and technical innovation. Axid Studios’ success can be attributed to its meticulous attention to detail and dedication to delivering seamless user experiences. Asger knows that the success of any gaming or software product relies on its ability to immerse users in a captivating world. To achieve this, Axid Studios goes beyond expectations, crafting visually stunning graphics, dynamic gameplay mechanics, and captivating narratives that transport players to new realms of imagination. However, it’s not just about creating captivating experiences. Asger understands the importance of striking a balance between innovation and practicality. Axid Studios excels in developing software solutions that not only push technological boundaries but also cater to client needs. With a commitment to delivering practical and user-friendly software, Asger and his team have received accolades for their ability to translate complex ideas into efficient and intuitive solutions. The success of Axid Studios can be attributed not only to Asger’s visionary leadership but also to his passion for nurturing a talented team. He fosters a culture of creativity, collaboration, and continuous growth, empowering his team

11. Identifying competitors and determining what sets the company apart is crucial in developing a unique value proposition.

12. Seeking advice and input from others can provide valuable knowledge and ideas, it is equally important to have self-condence and trust one's own instincts. Building a successful company does not follow a predetermined blueprint, although there are guidelines that can enhance the chances of success.

14. Balancing the demands of running a company while being a full-time high school student is no easy feat, with the constant pressure to excel academically, maintain friendships, and participate in social activities. Securing new clients and navigating the complexities of being a minor business owner are two signicant obstacles that require careful attention.

15. to explore new horizons and excel in their expertise. This collective spirit of innovation and dedication is evident in every creation that emerges from Axid Studios. Join us as we delve into the world of Asger Heinricy, exploring his remarkable journey, commitment to pushing the boundaries of gaming and software, and the profound impact of his visionary leadership! Ingenious Inventor Asger Heinricy, a 16-year-old residing in Copenhagen, Denmark, is currently enrolled in Rysensteen Gymnasium. He is pursuing studies in Social Studies and Mathematics and is entering his second year after the summer break. Asger’s passion for game development began at the age of 9 when his school introduced him to “Scratch,” a game engine for children. Although he did not win the competition for creating the best game, it sparked his interest and became the most captivating class he had ever attended. This experience eventually led Asger to collaborate with his friend Holden Hoover from Canada, where they started creating games together. However, his true passion lies in the idea of establishing his own company and developing something beneficial for the world. The concept of creating a product that people will find useful serves as his constant inspiration and motivation to continue pursuing his dreams. Remarkable Journey Axid Studios was initially founded by Asger and Holden, a passionate duo with a shared vision for creating video games. Shortly after its inception, Dante Holt joined as the Head of Visual Arts, marking the company’s first official employee. The formation of Axid Studios took place a year after Asger won a prestigious prize for his debut game at the Microsoft & Coding Pirates Game Jam in 2019, which provided an encouraging boost and garnered recognition from key industry players. The early success of Axid Studios can be attributed in large part to the support of its first investors, Martin Bengaard and Henrik Hjorth, who reached out in January 2021 with a selfless desire to aid the company’s growth. They not only imparted invaluable knowledge on running a business but also played a pivotal role in the production of Axid Studios’ maiden game. Although they eventually resigned from the company’s board a year later, their contributions enabled Axid Studios to transition from video games to the thriving sector of website and app development.

16. The next significant turning point for Axid Studios came when NG Investments ApS, an investment group, acquired 49% of the company. This partnership opened doors to new opportunities in website and app development, further shaping the trajectory of Axid Studios. Today, Asger Heinricy, supported by his parents Jacob and Bettina, is the sole owner of Axid Studios I/S, as the company forges ahead with remarkable speed and determination. gain a thorough understanding of the client’s requirements. Once the project details have been fully comprehended, Axid Studios provides the client with a transparent offer, clearly outlining their pricing. It is worth noting that Axid Studios is known for offering competitive rates, making them one of the most affordable options among established companies. Upon receiving the offer, the client has the option to accept it or propose any necessary modifications. If the offer is accepted, both parties proceed to sign a contract, ensuring mutual protection. It is important to note that Axid Studios does not require upfront payment from the client before commencing the project. Unexpected Path Led to Game Development As Asger said previously, when he was nine years old, they were introduced to “Scratch” in a class, which they found very exciting. They created their first functional Star Wars game but didn’t pursue game development further at that time, considering their young age. However, in 2019, Asger’s mom booked a ticket for the Microsoft & Coding Pirates Game Jam in Copenhagen. The Design Team then begins creating sketches of the project, which are shared with the client for approval before proceeding with further work. This step ensures that the client has an opportunity to provide feedback and make any necessary adjustments. They had the option to work with Scratch or Unity development, but since they were unfamiliar with Unity, they chose Scratch. Unexpectedly, they were placed on the Unity team instead, which turned out to be a fortunate coincidence for Axid Studios and Asger’s career. Unity serves as the foundation for all game-related assets created by Axid Studios, and he is extremely happy with the serendipitous placement on the Unity team. Following the approval of the sketches, the development phase commences. This is the most time-consuming aspect, and the duration may vary. Throughout this phase, the client can track the progress of their project by accessing a secure client-login feature on Axid Studios website. Once the development is completed and the client has given their final approval, Axid Studios proceeds to send the client an invoice. Additionally, they maintain open lines of communication to provide ongoing support for the website as needed. Power of Communication Communication is highly prioritized at Axid Studios. It plays a crucial role in improving project development and optimizing cooperation among employees. Additionally, staying in constant touch with the client is essential for keeping them informed about the progress of their project. Since Axid Studios is located in different countries and physical meetings are infrequent, effective communication becomes even more important. It is also crucial in terms of design and programming collaboration, as the Design Department needs to create designs that the Programming Department can effectively implement. To facilitate communication, each employee is assigned a specific person to refer to, and communication takes place through their shared server on Discord. Overcomes Legal Hurdles and Balances School Being a CEO poses numerous challenges, particularly for Asger, who faces the additional hurdle of being a minor, owning a company, and seeking new clients. Balancing the demands of running a company while being a full-time high school student is no easy feat, with the constant pressure to excel academically, maintain friendships, and participate in social activities. Securing new clients and navigating the complexities of being a minor business owner are two significant obstacles that require careful attention. To address this, he has implemented an aggressive email outreach strategy, targeting specific potential clients and maintaining a comprehensive database of prospective leads. Additionally, leveraging existing connections with previous investors, employees, and other professionals within the network has proven invaluable, often resulting in valuable referrals. From Game Creation to Successful Distribution Axid Studios follows a consistent process when it comes to creating apps or websites. It begins with a potential client reaching out to them, expressing their interest in developing an app or website. Subsequently, meetings are scheduled to

17. Axid Studios is known for offering competitive rates, making them one of the most affordable options among established companies.

18. However, being a minor business owner presents unique legal challenges. When establishing the company, Asger had to undergo a court hearing at the Agency of Family Law in Denmark to gain acceptance as a business owner. Despite obtaining approval from the Agency, securing support from most business banks remains a challenge. Partner deals may also be elusive, and investors may exhibit hesitancy due to his age. It is important to acknowledge these obstacles when embarking on entrepreneurial endeavors at a young age. Nevertheless, these challenges should not deter aspiring young entrepreneurs. Asger believes in challenging the status quo, where young entrepreneurs are not adequately supported but rather hindered. Despite the hurdles, he remains determined to make a mark and prove that age should not limit one’s potential in the business world. Game That Fell Short He expressed his lack of hesitation in admitting that their experience with Astro was far from satisfactory. The gaming industry proved to be an exceptionally challenging field to compete in, particularly without any initial funding. Their entire effort was focused on a single game, which unfortunately met with resounding failure. Insufficient work structure, an inadequate business plan, and the absence of a storyboard for the game were among the many crucial elements that were lacking. Although the downfall of Astro is disheartening, the acquisition of Axid Studios was ultimately a positive development. Age Shouldn’t Hinder Investment Success Securing investors may not prove to be significantly more challenging due to one’s age. Asger initially utilized investment websites to post “Looking for investment” notices, which ultimately led to all of their investors. Once potential investors have reviewed the project plan, negotiations ensue. However, the deal must be approved by the individual’s parents, as their signature is required for all proceedings. It is essential to bear in mind that being young might render one vulnerable, potentially leading others to exploit their age and lack of experience. While underbidding is acceptable if the intention is to seek an investor’s support rather than monetary gain, it is advisable to carefully consider one’s objectives and avoid hastily accepting seemingly favorable deals.

19. Investors and Mentors Power of Youth The success of Axid Studios is attributed to its investors and mentors, who play a pivotal role in the company’s achievements. Their extensive business experience, spanning over 30 years, has been invaluable in providing valuable insights. These individuals have not only achieved remarkable results but have also encountered significant setbacks, from which Asger frequently draws lessons. Although Martin and Henrik departed over a year ago, the knowledge they imparted has been diligently retained and applied in the daily operations of the company, added Asger. During challenging times and amidst mistakes, the investors/mentors offer support and guidance, helping to navigate through difficulties and resolve issues. Martin Bengaard once stated, “I will never get mad at you for making a mistake, no matter how big it is, as long as you learn from the mistake and don’t do it again.” Axid Studios is comprised of young individuals who are passionate about technology. Naturally, they have a keen interest in technology and stay updated with the latest news in the field. Being a young company with young employees and clients, they are constantly exposed to social media platforms. They utilize social media to stay informed about industry trends and also connect with their clients. Additionally, they actively monitor their competitors to stay aware of any changes they make. While offering similar services to other companies, this online-based company sets itself apart by not having physical offices and instead employing hundreds of freelancers rather than full-time staff. This approach allows them to keep costs low and provide their clients with competitive prices. By doing so, they can stay current with technology while remaining affordable compared to other companies. Fueling Innovation and Defying Limits Roadmap to Entrepreneurial Success Axid Studios is an emerging company with ambitious goals. It aspires to become one of Denmark’s leading App & Web Development companies, offering competitive prices. The company envisions significant growth within the next five years. Furthermore, It aims to expand its presence globally and compete with established industry giants. Its ultimate vision is to be recognized as the greatest company of all time. This aspiration stems from the belief that greatness can be achieved and the determination to transcend the boundaries of what is considered possible. When starting a company, it is important to establish goals. Every aspiring entrepreneur must consider whether the aim is to generate enough revenue to sustain their salary or to create a large multinational corporation. Identifying competitors and determining what sets the company apart is crucial in developing a unique value proposition. While seeking advice and input from others can provide valuable knowledge and ideas, it is equally important to have self- confidence and trust one’s instincts. Building a successful company does not follow a predetermined blueprint, although there are guidelines that can enhance the chances of success. Ultimately, the entrepreneur must make their own decisions and take ownership of their journey. Unveils Stunning Therapy App Axid Studios once had the opportunity to create mockup designs for a Therapy App in direct competition with the popular American “Better Help” App. The team at Axid Studios was extremely pleased with the final design and the app’s functionality, resulting in a successful and seamless project. Both the client and the team were thrilled with the design and functionality of the app, considering it to be one of their most straightforward yet captivating projects. Client Testimonials and Prestigious Awards “I have collaborated with Axid Studios for a year and can highly recommend Axid Studios’ imagination, seriousness, flexibility, and dedication to every single detail of my project. They are young, forward-looking and up-to-date employees at Axid Studios.” – Andrea Alsted. The client granted Axid Studios complete creative freedom in designing the app, allowing their Head of Visual Arts, Oliver Murphy, to create a distinctive desert background. This unique feature has become a defining characteristic of Axid Studios and has been utilized in various apps. Additionally, it retains ownership of the design, with plans to incorporate it into future app projects.

20. Exploring the Personal Traits Charismatic Leader of a C them, invest in their vision, and trust their judgment. harisma is often the secret ingredient that sets certain leaders apart from the rest. It's that magnetic quality that makes people want to follow risks, and strive for excellence, knowing that their leader believes in them and their collective capabilities. Vision: A leader possesses a vivid and compelling vision of the future that serves as a guiding star for their team or organization. This vision transcends the mundane and taps into the aspirations and dreams of others. It's a vision that inspires excitement and purpose, igniting passion and commitment among followers. Charismatic leaders can vividly communicate this vision, making it tangible and attainable, and they continually remind their team of the bigger picture, ensuring everyone understands how their efforts contribute to the realization of that vision. Charismatic leadership is not solely about charm and charisma in the traditional sense but rather a combination of personal traits that create a magnetic effect on others. These leaders have the power to rally their teams around a common goal, drive change, and create a positive and dynamic work environment. But what exactly lies behind the curtain of a charismatic business leader? What personal traits and qualities make them so compelling? Empathy: Despite their confidence, charismatic leaders are not self- centered. They have a high degree of empathy, allowing them to understand and connect with the emotions and needs of others. This emotional intelligence fosters strong relationships and trust. They listen actively and attentively, showing genuine concern for the well-being of their team members. This empathetic nature makes followers feel valued, heard, and understood, strengthening the emotional bond between leader and team. Charismatic leaders can put themselves in others' shoes, anticipate their needs, and Let's take a closer look: Confidence: Leaders exude an unwavering self-assuredness that captivates and motivates those around them. Their unshakable belief in themselves and their vision radiates confidence, reassuring followers and instilling a sense of security. This confidence is not arrogant but rather a quiet strength that allows them to face challenges head-on and navigate uncertainty with grace. It's this confidence that encourages others to step out of their comfort zones, take

21. Behind the Curtain

22. provide the support and encouragement necessary to help individuals thrive and reach their full potential. Effective Communication: Charisma relies heavily on communication skills. These leaders are not just great speakers; they're also exceptional listeners. They pay attention to what others have to say and respond thoughtfully, making everyone feel heard and valued. Resilience: The road to success is rarely smooth, and leaders understand this well. They demonstrate resilience in the face of challenges and setbacks, which can be incredibly motivating for their teams. Authenticity: Authenticity is a key trait of charismatic leaders. They are true to themselves and their values, which resonates with those around them. People can spot a phony from a mile away, and authenticity is what keeps them engaged. Charm and Charisma: Of course, charm plays a role. Leaders often possess a magnetic charm that draws people in. It's not just about looks; it's about a warm and inviting personality. Adaptability: Change is constant in the business world, and leaders are not afraid to adapt. They're open to new ideas and willing to adjust their strategies when needed. This flexibility inspires confidence in their ability to navigate uncertain terrain. This adaptability fosters an agile and innovative organizational culture, where experimentation and growth are encouraged. Charismatic leaders lead by example, demonstrating that change is not to be feared but embraced as an opportunity for growth and improvement. Their ability to pivot and navigate uncertainty with confidence inspires their team to do the same, fostering resilience and a forward-thinking mindset. Humility: Surprisingly, leaders are not overly self-absorbed. They display a degree of humility, acknowledging their limitations and giving credit to others. This humility makes them relatable and approachable.

23. Courage: Whether it's taking calculated risks or standing up for what's right, leaders often exhibit courage. They're not afraid to challenge the status quo and lead their teams through uncharted waters. Inspiration: Perhaps the most significant trait of charismatic leaders is their ability to inspire. They can motivate their teams to achieve greatness, often by setting a personal example of hard work and dedication. In the end, charisma is not something you're born with; it can be developed and honed over time. It's not about being the loudest voice in the room; it's about being the most inspiring. Business leaders understand the power of their personal traits and use them to not only achieve success but also bring out the best in those around them. So, the next time you encounter a leader, look behind the curtain, and you'll likely find a combination of these remarkable qualities at play. – Adiba Khajasab Tarade

24. A knows the way, goes the way and shows the way. , , LEADER is one who - John C. Maxwell

26. PEOPLE-CENTRIC GREAT BUSINESS B usiness leaders understand that their most valuable assets are not their products or services but the people who drive their organizations. They prioritize the human element in their approach, recognizing that employees, customers, and stakeholders are at the heart of their success. The essence of leadership is still firmly rooted in the relationships, motivations, and aspirations of people in an age where automation and artificial intelligence are revolutionizing industries. The most successful businesspeople are aware that a company is more than just a collection of assets; it is a group of people coming together to achieve shared objectives. These business leaders take an all-encompassing approach to their organizations, understanding that each employee brings not only their skills but also their distinct viewpoints and experiences to the table. They grasp that by nurturing their workforce, they create an environment where innovation flourishes, productivity soars, and long-term success is not just a possibility but a certainty. Let's delve into the people-centric approaches that set these leaders apart:

27. The Human Element APPROACHES OF LEADERS Investing in Professional Development: Exceptional leaders prioritize the growth and development of their team members. They provide opportunities for training, mentorship, and skill development. For example, a manager might identify employees' strengths and interests and then offer them specialized training or assign them to projects that align with their career aspirations. This investment not only enhances individual skills but also contributes to a more skilled and motivated workforce. Encouraging Open Communication: Effective leaders create an environment where team members feel comfortable sharing their ideas, concerns, and feedback. They actively seek input from employees and demonstrate that their voices are valued. This approach encourages innovation and problem-solving. For instance, a leader might hold regular team meetings where open discussions are encouraged, allowing employees to contribute ideas for process improvements or new initiatives.

28. Recognizing and Rewarding Achievements: internal team to customers. They prioritize understanding customer needs, preferences, and pain points, which helps in delivering products and services that truly resonate with their target audience. Great leaders understand the importance of acknowledging and celebrating the achievements of their teams. They take the time to recognize and reward exceptional performance. This can take the form of monetary bonuses, promotions, or simply heartfelt expressions of gratitude. By doing so, leaders reinforce the idea that hard work and dedication are valued and appreciated. Ethical Leadership: Ethics and integrity are non-negotiable for people-centric leaders. They lead by example, upholding high ethical standards and creating a culture of trust and integrity within the organization. Development Opportunities: Conflict Resolution: Great leaders invest in the growth and development of their team members. They provide opportunities for training, mentorship, and skill-building, allowing employees to reach their full potential and contribute more effectively to the organization. Conflicts are inevitable, but how they are handled makes all the difference. Great leaders excel at conflict resolution, addressing issues promptly and constructively to maintain a harmonious work environment. Work-life Balance: Long-Term Vision: Recognizing that employees have lives outside of work, people-centric leaders prioritize work-life balance. They understand the importance of flexible schedules, time off, and mental health support to ensure the well-being of their team. They implement policies and practices that support employees in maintaining a healthy balance between their professional and personal lives. This could include flexible work hours, remote work options, or additional paid time off. Such measures demonstrate that leaders genuinely care about the well-being of their employees. People-centric leaders have a long-term vision that goes beyond short-term profits. They consider the impact of their decisions on employees, customers, and the community, aiming for sustainable success. Community Engagement: Recognizing their responsibility to society, these leaders engage with their local communities and support social and environmental causes. They understand that businesses can be powerful forces for positive change. Transparency: Transparency is a cornerstone of people-centric leadership. Leaders who share information about the company's goals, challenges, and strategies build trust among employees. Transparency also encourages a sense of ownership and accountability. Servant Leadership: At the core of people-centric leadership is the concept of servant leadership. These leaders see themselves as servants to their teams, working to meet their needs and facilitate their success. Diversity and Inclusion: In conclusion, the human element is the heartbeat of every successful organization. Business leaders understand this fundamental truth and prioritize people-centric approaches in their leadership style. By empowering, listening to, and valuing their employees and customers, they create environments where individuals and businesses thrive. These leaders recognize that business success and the well- being of people are interconnected, and they work tirelessly to ensure that both flourish. Exceptional leaders prioritize diversity and inclusion within their organizations. They actively promote a culture where employees of all backgrounds, genders, and experiences feel welcome and valued. This can involve implementing diversity training programs, establishing diverse hiring practices, and creating Employee Resource Groups (ERGs) to support underrepresented employees. Leaders who champion diversity and inclusion not only elevate their teams but also enhance their organizations' competitiveness in a global market. – Adiba Khajasab Tarade Customer-centricity: People-centric leaders extend their focus beyond the

32. www.thecioworld.com