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SAMPLE Despina JUNE | ISSUE : 03 | 2023 Middle East's MOST Successful Women Leaders the BUSINESS Pg.No: 16 Diverse Perspec?ve Women Leaders Driving Despina Kokkaraki Dynamic Results and CX & Digital Transforma?on Transforming the Strategist / Chief Marke?ng Officer Middle East Strategy Tonic Pg.No: 24 Empowering Change Extraordinary Women Leaders in the Middle East Modern Business Landscape Kokkaraki Achieving Success Through Reinvention by Taking Calculated Risks in the Face of Adversity

should be Power reserved for weightlifting and boats, cause Leadership really involves responsibility.

and a source of inspiration for aspiring leaders, regardless he Middle East is experiencing a profound of gender. By recognizing their accomplishments, we transformation in its business landscape, acknowledge the invaluable contributions they make to the thanks to the remarkable women leaders who Editor’s Middle East’s business landscape and society as a whole. are driving change and making their mark T across industries. These women are defying Despite the progress made, women continue to face societal norms, breaking glass ceilings, and reshaping the Note challenges and barriers in their professional journeys. It is region’s economic future with their exceptional leadership essential for governments, organizations, and society as a and innovative thinking. whole to continue working towards creating an environment that enables women to thrive and reach their The emergence of women leaders in the Middle East is a full potential. significant milestone that signals a shift toward a more inclusive and diverse business environment. These Leaders trailblazers are not only achieving impressive results in The CIO World takes pride in showcasing the women their respective fields but also challenging stereotypes and leaders through its latest edition – Middle East’s Most paving the way for future generations of women to pursue Successful Women Leaders Transforming the Business, Reshaping their ambitions. by fostering untapped potential women leaders through CIO collective efforts and driving sustainable economic growth. Middle Eastern From Saudi Arabia to the United Arab Emirates and beyond, these women leaders are leaving an indelible mark on the business world. They are transforming traditional ECOSPHERE industries, embracing technology and innovation, and - Prh D. Bombarde championing social and environmental responsibility. It is important to celebrate and support these women leaders and their achievements. They represent a beacon of hope

Articles CO Diverse Perspec?ve Empowering Change Extraordinary Women Women Leaders Driving Leaders in the Middle Dynamic Results and 16 24 East Modern Business Transforming the Landscape TE Middle East T Beginnings to CEO Houda From Humble C O V E R Naji 2 S T O R Y 08 8 3 Madhusmita The Young Corporate Professional Redefining Nayak Success Through Innova?on Despina Kokkaraki and Risk-Taking Priscilla Achieving Success Through Reinven?on by Taking Calculated A Trailblazer in Luxury Hospitality Sales Risks in the Face of Adversity Cattaree

JUNE | ISSUE : 03 | 2023 THE Dalya Al Muthanna Featuring Basma Ashry Carole Moawad President UAE and Global CEO Founder Chief Strategy and Opera?ons General Electric Company Business Incorpora?on Zone M'OISHÎ ge.com businessincorpora?onzone.ae moishi.com Brief Carole is Founder and CEO Basma is a leading expert in Dalya is a leading personality CI of M'OISHÎ, a Japanese client rela?ons, business at GE, who invented the future INSPIRING THE BUSINESS WORLD Confec?onary Company development, escala?on of industry while leading founded in 2016 in UAE. management, retail banking technology and global reach CREDITS opera?ons, statutory & and capabili?es help the world CREDITS regulatory compliances. work more efficiently, reliably, and safely. Chidiebere Moses O. Editor-in-Chief Prashik Bombarde Managing Editor Eaman Al Roudhan Elda Choucair Erika Doyle Despina Kokkaraki Featuring Execu?ve Editor Adiba Tarade CEO CEO Founder and CEO CX & Digital Transforma?on Strategist/CMO Drink Dry Visualiser Jaine Woods ZAIN Strategy Tonic Omnicom Media Group drinkdrystore.com Company Art & Design Head Sonia Raizada zain.com strategytonic.com omnicommediagroup.com Erika is the leader of Drink Co-designer Bella Smith Brief Despina specializes in Eaman represents a leading Elda is a represen?ve of Dry, MENA's first and only Art & Design Assistant Paul White Customer & Digital Strategy, telecommunica?ons agencies who provide premium non-alcoholic Brand & Precision operator across the Middle strategic communica?on drinks marketplace. Their Marke?ng, Data, East and Africa providing and media consultancy curated marketplace Business Development Manager Jane Adans Omnichannel Retailing, mobile voice and data services to leading brands in brings a selec?on of top- Product Management, VoC services to over 53 million Middle East and North notch booze-free drinks. Marke?ng Manager Lisa Jones programs and Customer customers Africa. Corporate Ofce Business Development Execu?ves Nancy B., Sarah M. Loyalty as well as Growth Insights Success Media Tech LLC Customer Strategies. Michael D., Aaron S. Sales Execu?ves 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-859-2600 Priscilla Ca?aree Madhusmita Nayak Featuring Houda Naji Technical Head Prachi Mokashi Email: info@thecioworld.com Strategy and Corporate Co-founder CEO David Walker For Subscription: www.thecioworld.com Assistant Technical Head Performance Manager Younoh Media Ca?aree Entertainment LLC Company Technical Consultants Lexi Morgan younoh.com Ca?aree.com Follow us on www.facebook.com/thecioworld Houda is a senior execu?ve Madhusmitha successfully Priscilla took a leap of www.twitter.com/thecioworld Digital Marke?ng Manager Renuka Kulkarni who's taking the digital executed complex strategic faith and founded a Dubai Brief industry by storm! With her projects such as crea?ng a mainland company which Jason Miller We are also available on Assistant Digital Marke?ng Manager exper?se in developing and corporate strategy from ul?mately converted to a implemen?ng strategies that Lilly Jacob scratch for both government full ownership Limited SME-SMO Execu?ve op?mize customer journeys and private en??es. Liability Company for RNI No.: MAHENG/2018/75953 and build meaningful brand exclusive hospitality. Research Analyst Sarah Miller experiences, Houda is a Copyright © 2023 Insights Success Media and Technology force to be reckoned with. Pvt. Ltd., All rights reserved. The content and images used in Nicole Smoot Circula?on Manager this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success.

JUNE | ISSUE : 03 | 2023 THE Dalya Al Muthanna Featuring Basma Ashry Carole Moawad President UAE and Global CEO Founder Chief Strategy and Opera?ons General Electric Company Business Incorpora?on Zone M'OISHÎ ge.com businessincorpora?onzone.ae moishi.com Brief Carole is Founder and CEO Basma is a leading expert in Dalya is a leading personality CI of M'OISHÎ, a Japanese client rela?ons, business at GE, who invented the future INSPIRING THE BUSINESS WORLD Confec?onary Company development, escala?on of industry while leading founded in 2016 in UAE. management, retail banking technology and global reach CREDITS opera?ons, statutory & and capabili?es help the world regulatory compliances. work more efficiently, reliably, and safely. Chidiebere Moses O. Editor-in-Chief Prashik Bombarde Managing Editor Eaman Al Roudhan Elda Choucair Erika Doyle Despina Kokkaraki Featuring Execu?ve Editor Adiba Tarade CEO CEO Founder and CEO CX & Digital Transforma?on Strategist/CMO Drink Dry Visualiser Jaine Woods ZAIN Strategy Tonic Omnicom Media Group drinkdrystore.com Company Art & Design Head Sonia Raizada zain.com strategytonic.com omnicommediagroup.com Erika is the leader of Drink Co-designer Bella Smith Brief Despina specializes in Eaman represents a leading Elda is a represen?ve of Dry, MENA's first and only Art & Design Assistant Paul White Customer & Digital Strategy, telecommunica?ons agencies who provide premium non-alcoholic Brand & Precision operator across the Middle strategic communica?on drinks marketplace. Their Marke?ng, Data, East and Africa providing and media consultancy curated marketplace Business Development Manager Jane Adans Omnichannel Retailing, mobile voice and data services to leading brands in brings a selec?on of top- Product Management, VoC services to over 53 million Middle East and North notch booze-free drinks. Marke?ng Manager Lisa Jones programs and Customer customers Africa. Corporate Ofce Business Development Execu?ves Nancy B., Sarah M. Loyalty as well as Growth Insights Success Media Tech LLC Customer Strategies. Michael D., Aaron S. Sales Execu?ves 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-859-2600 Priscilla Ca?aree Madhusmita Nayak Featuring Houda Naji Technical Head Prachi Mokashi Email: info@thecioworld.com Strategy and Corporate Co-founder CEO David Walker For Subscription: www.thecioworld.com Assistant Technical Head Performance Manager Younoh Media Ca?aree Entertainment LLC Company Technical Consultants Lexi Morgan younoh.com Ca?aree.com Follow us on www.facebook.com/thecioworld Houda is a senior execu?ve Madhusmitha successfully Priscilla took a leap of www.twitter.com/thecioworld Digital Marke?ng Manager Renuka Kulkarni who's taking the digital executed complex strategic faith and founded a Dubai Brief industry by storm! With her projects such as crea?ng a mainland company which Jason Miller We are also available on Assistant Digital Marke?ng Manager exper?se in developing and corporate strategy from ul?mately converted to a implemen?ng strategies that Lilly Jacob scratch for both government full ownership Limited SME-SMO Execu?ve op?mize customer journeys and private en??es. Liability Company for RNI No.: MAHENG/2018/75953 and build meaningful brand exclusive hospitality. Research Analyst Sarah Miller experiences, Houda is a Copyright © 2023 Insights Success Media and Technology force to be reckoned with. Pvt. Ltd., All rights reserved. The content and images used in Nicole Smoot Circula?on Manager this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success.

Despina Kokkaraki CX & Digital Transforma?on Strategist / Chief Marke?ng Officer Despina Kokkaraki Achieving Success Through Reinvention by Taking Calculated Risks in the Face of Adversity , CREATING A SUCCESSFUL DIGITAL TRANSFORMATION REQUIRES MORE THAN JUST TECHNICAL KNOWLEDGE – IT’S ALSO THE ABILITY TO THINK STRATEGICALLY AND HOLISTICALLY IN ORDER TO DEVELOP INNOVATIVE SOLUTIONS THAT WILL PROPEL THE BUSINESS FORWARD. ,

Despina Kokkaraki CX & Digital Transforma?on Strategist / Chief Marke?ng Officer Despina Kokkaraki Achieving Success Through Reinvention by Taking Calculated Risks in the Face of Adversity CREATING A SUCCESSFUL DIGITAL TRANSFORMATION REQUIRES MORE THAN JUST TECHNICAL KNOWLEDGE – IT’S ALSO THE ABILITY TO THINK STRATEGICALLY AND HOLISTICALLY IN ORDER TO DEVELOP INNOVATIVE SOLUTIONS THAT WILL PROPEL THE BUSINESS FORWARD.

An Exemplary Figure of Intelligence, Experience, Continuing to lead Strategy Tonic’s marketing efforts, and Creative Risk-Taking! Despina is constantly looking for new and innovative ways to help her clients. She understands that in today’s fast- he business world has become a labyrinth of paced business world, businesses need to be agile, adaptive, complexity, with twists and turns that can leave and customer-focused. Her approach is to create a T T even the most experienced entrepreneur feeling customer-centric culture that is ingrained throughout the disoriented. The landscape is constantly shifting, with new organization. demands and challenges cropping up faster than a millennial can scroll through Instagram. With her charisma and leadership skills, she has inspired countless individuals to pursue their dreams and achieve The key to success in this ever-evolving terrain is the ability their goals. Gain invaluable insights as we delve into to stay ahead of the curve, to anticipate the needs of the Despina’s inspiring journey and discover what makes her market, and to navigate the demands on resources and such an inspiring individual. employees with finesse. It’s like a high-stakes game of chess, where every move must be calculated and strategic. Despina’s Journey From Linguistics to Crafting the Perfect Customer Experience But let’s be real; not everyone has the talent, skills, or intuition to truly understand and embrace the business Despina, a Greek native, has been living and working culture and challenges. Some get lost in the intricacies, abroad for the past 18 years. From the United Kingdom to while others find themselves drowning in the sheer volume the UAE, she has made her career in a variety of industries, of information and data. It can be overwhelming, to say the developing strategies and immersing herself in the latest least. technologies. Her passion lies in customer experience, and through various roles and disciplines, she has acquired the Despina Kokkaraki is an example of someone who has knowledge and experience to excel in this field. With a excelled in a challenging business environment. She wide range of skills and expertise, Despina is a valuable realized that many consulting firms lacked the ability to asset to any business looking to enhance their CX efforts. truly understand and embrace the business culture and challenges, so she developed Strategy Tonic’s mission of Although her studies in Interpretation & Linguistics may becoming a customer champion and trusted advisor. seem unrelated to her current career in Marketing & CRM, her passion for language and understanding customer Despina is an exemplary figure of intelligence, experience, behaviors has been the key to her success. Her love for all creativity, risk-taking, and innovative thinking. As Chief things Customer was sparked by her first job, and she has Marketing Officer at Strategy Tonic, a business been at the forefront of the digital era ever since. She has consultancy that delivers amazing customer experiences, used her knowledge of linguistics and interpretation to craft she has used these qualities to great success. With a passion TECHNOLOGY IS THE KEY TO perfect customer experiences. for learning, she has changed countries, mastered digital UNLOCKING EFFICIENCY AND and data technologies, proactively sought out business With a passion for learning and a relentless drive to DRIVING BUSINESS GROWTH. opportunities, and learned from the best minds in any succeed, she has changed countries often, evolving her region or industry. Her ability to constantly reinvent herself understanding of customers and mastering digital and data TO ENSURE SUCCESS, IT’S and set new goals has enabled her to pick and choose the technologies along the way. Proactively seeking out IMPORTANT TO SELECT THE projects she works on. business opportunities and learning from the best minds in RIGHT TECHNOLOGY – ONE any region or industry, she is now in a position to pick and Overall, Despina has thrived in her current environment, choose the projects she works on. But she still loves the THAT IS SIMPLE TO USE, and her intelligence, creativity, and innovative thinking challenge of reinventing herself and setting new goals. have been instrumental in the growth and success of PRACTICAL, AND CAN BE Strategy Tonic. She has been able to identify gaps in the From Guiding Leadership Teams to Consulting MEASURED FOR IMPACT. market and develop strategies that deliver exceptional customer experiences, which have been the cornerstone of Having leveraged her extensive experience guiding the consultancy’s success. From her experience, she has leadership teams and executive boards on Digital, Customer learned that businesses that put their customers first are the Experience, Data & Marketing, Strategy Tonic was created ones that ultimately succeed. as a natural transition to a consulting role.

An Exemplary Figure of Intelligence, Experience, Continuing to lead Strategy Tonic’s marketing efforts, and Creative Risk-Taking! Despina is constantly looking for new and innovative ways to help her clients. She understands that in today’s fast- he business world has become a labyrinth of paced business world, businesses need to be agile, adaptive, complexity, with twists and turns that can leave and customer-focused. Her approach is to create a T T even the most experienced entrepreneur feeling customer-centric culture that is ingrained throughout the disoriented. The landscape is constantly shifting, with new organization. demands and challenges cropping up faster than a millennial can scroll through Instagram. With her charisma and leadership skills, she has inspired countless individuals to pursue their dreams and achieve The key to success in this ever-evolving terrain is the ability their goals. Gain invaluable insights as we delve into to stay ahead of the curve, to anticipate the needs of the Despina’s inspiring journey and discover what makes her market, and to navigate the demands on resources and such an inspiring individual. employees with finesse. It’s like a high-stakes game of chess, where every move must be calculated and strategic. Despina’s Journey From Linguistics to Crafting the Perfect Customer Experience But let’s be real; not everyone has the talent, skills, or intuition to truly understand and embrace the business Despina, a Greek native, has been living and working culture and challenges. Some get lost in the intricacies, abroad for the past 18 years. From the United Kingdom to while others find themselves drowning in the sheer volume the UAE, she has made her career in a variety of industries, of information and data. It can be overwhelming, to say the developing strategies and immersing herself in the latest least. technologies. Her passion lies in customer experience, and through various roles and disciplines, she has acquired the Despina Kokkaraki is an example of someone who has knowledge and experience to excel in this field. With a excelled in a challenging business environment. She wide range of skills and expertise, Despina is a valuable realized that many consulting firms lacked the ability to asset to any business looking to enhance their CX efforts. truly understand and embrace the business culture and challenges, so she developed Strategy Tonic’s mission of Although her studies in Interpretation & Linguistics may becoming a customer champion and trusted advisor. seem unrelated to her current career in Marketing & CRM, her passion for language and understanding customer Despina is an exemplary figure of intelligence, experience, , behaviors has been the key to her success. Her love for all creativity, risk-taking, and innovative thinking. As Chief things Customer was sparked by her first job, and she has Marketing Officer at Strategy Tonic, a business been at the forefront of the digital era ever since. She has consultancy that delivers amazing customer experiences, used her knowledge of linguistics and interpretation to craft she has used these qualities to great success. With a passion TECHNOLOGY IS THE KEY TO perfect customer experiences. for learning, she has changed countries, mastered digital UNLOCKING EFFICIENCY AND and data technologies, proactively sought out business With a passion for learning and a relentless drive to DRIVING BUSINESS GROWTH. opportunities, and learned from the best minds in any succeed, she has changed countries often, evolving her region or industry. Her ability to constantly reinvent herself understanding of customers and mastering digital and data TO ENSURE SUCCESS, IT’S and set new goals has enabled her to pick and choose the technologies along the way. Proactively seeking out IMPORTANT TO SELECT THE projects she works on. business opportunities and learning from the best minds in RIGHT TECHNOLOGY – ONE any region or industry, she is now in a position to pick and Overall, Despina has thrived in her current environment, choose the projects she works on. But she still loves the THAT IS SIMPLE TO USE, and her intelligence, creativity, and innovative thinking challenge of reinventing herself and setting new goals. have been instrumental in the growth and success of PRACTICAL, AND CAN BE Strategy Tonic. She has been able to identify gaps in the From Guiding Leadership Teams to Consulting MEASURED FOR IMPACT. market and develop strategies that deliver exceptional customer experiences, which have been the cornerstone of Having leveraged her extensive experience guiding the consultancy’s success. From her experience, she has leadership teams and executive boards on Digital, Customer learned that businesses that put their customers first are the , Experience, Data & Marketing, Strategy Tonic was created ones that ultimately succeed. as a natural transition to a consulting role.

Their business model revolves around carefully selecting The team at Strategy Tonic is made up of experienced work twice as hard to prove her worth in the the right professionals for the right projects, allowing them customer experience experts, data & marketing leaders, workplace. Though much has changed since then, to provide clients with customized solutions tailored to their directors/managers, designers, and business transformers there are still many stereotypes to be broken specific needs. who have all done it themselves first. They understand that down. there is no one-size-fits-all solution, and they are ready to The quality of the work is guaranteed through their pool of tackle any challenge. Their goal is to create solutions that Despina knows many remarkable female leaders, experienced professionals who have worked with her and benefit their clients, customers, and their own business and she believes that the most valuable attribute for her in the past. Their knowledge and expertise give them while helping to grow their client portfolio. With their deep they bring to any organization is empathy. Every the confidence to deliver high-quality solutions to their expertise, they are well-positioned to provide the tailored woman in the business world needs to stay true to clients. solutions that their clients need. herself and not try to conform to outdated stereotypes. Women are natural communicators Strategy Tonic is a close-knit community of passionate Creating Exceptional Customer Experiences and multitaskers, and when they have the problem-solvers who come together to tackle the toughest confidence to be their person, they can reach their challenges. They take a collaborative approach to their To start with, what sets Despina and her team apart is their full potential. projects, with Despina as their leader driving the direction unique approach to customer experience. They are a team and subject matter experts customizing their services to fit of experts with a deep understanding of strategy, brand, Harnessing the Power of Technology for their client’s needs. In a nutshell, they bring together technology, and marketing who bridge the gap between Maximum Impact strategy, communications, and technology to deliver the these disciplines to help organizations develop internal most effective solutions to their clients’ complex capability and create a customer-centric environment. They Despina discussed how technologies are helping challenges. collaborate closely with their clients, combining their organizations grow in today’s world and expertise with the client’s knowledge, to ensure customer succinctly summed it up: “Technology is the key to unlocking efficiency and driving business Building Lasting Solutions with a Visionary Team empathy and understanding remain at the heart of the growth. To ensure success, it’s important to select organization. Their focus on customer experience helps organizations build lasting, successful relationships with the right technology – one that is simple to use, She has worked with many consulting firms throughout her their customers. practical, and can be measured for impact.” She career client-side, but what she always found missing was their ability to truly understand and embrace the business highlighted three key attributes to keep in mind culture and challenges. That inspired her to develop They believe in less talk and more action. With a customer- when choosing the best technology for your Strategy Tonic’s mission to become a customer champion centric approach, they create business growth by providing organization: “Simplicity, practicality, and the and trusted advisor to their client organizations. Strategy exceptional experiences for end customers, whether they ability to measure its impact. With the right Tonic’s team of experts brings a diverse set of skills and are consumers, businesses, partners, or staff. technology in place, businesses can stay knowledge to the table, allowing them to provide competitive and meet customer needs.” comprehensive advice and support for the long-term Their services include Digital & Data Transformation success of their clients. programs, Customer Experience Design & Strategy, It’s essential for businesses to stay ahead of the Organizational Design, and Change Management strategies. curve and anticipate changing customer needs and They have the expertise to guide clients from the initial political and legal frameworks, and ensure boost to getting started all the way through the transformation internal alignment in their path and goals. Leaders process. must stay abreast of the latest technological advancements and make informed decisions about , By adapting their services to meet the needs and ambitions which technologies can best help their business of their clients, they strive to make their customers’ stay competitive and remain at the forefront of the journeys as smooth as possible. Through their innovative industry. Doing this ensures that businesses have approach, they can help organizations reach their goals the resources and insights to capitalize on STRATEGY IS A SERIES OF while making sure that their end customers are always at emerging opportunities and remain ahead of their CHOICES, AND THAT STANDS the heart of their business. competitors. WITH ANY DECISIONS A BUSINESS Breaking Down Stereotypes Bringing Strategic Clarity to Digital TAKES AROUND DIGITAL Transformation TRANSFORMATION & TECH. From an early age, Despina faced the challenge of working in male-dominated environments and countries that were Despina believes that effective strategy is the not her own. In those days, diversity & inclusion were not result of a series of strategic choices and that even close to being on the corporate agenda, and she had to ,

Their business model revolves around carefully selecting The team at Strategy Tonic is made up of experienced work twice as hard to prove her worth in the the right professionals for the right projects, allowing them customer experience experts, data & marketing leaders, workplace. Though much has changed since then, to provide clients with customized solutions tailored to their directors/managers, designers, and business transformers there are still many stereotypes to be broken specific needs. who have all done it themselves first. They understand that down. there is no one-size-fits-all solution, and they are ready to The quality of the work is guaranteed through their pool of tackle any challenge. Their goal is to create solutions that Despina knows many remarkable female leaders, experienced professionals who have worked with her and benefit their clients, customers, and their own business and she believes that the most valuable attribute for her in the past. Their knowledge and expertise give them while helping to grow their client portfolio. With their deep they bring to any organization is empathy. Every the confidence to deliver high-quality solutions to their expertise, they are well-positioned to provide the tailored woman in the business world needs to stay true to clients. solutions that their clients need. herself and not try to conform to outdated stereotypes. Women are natural communicators Strategy Tonic is a close-knit community of passionate Creating Exceptional Customer Experiences and multitaskers, and when they have the problem-solvers who come together to tackle the toughest confidence to be their person, they can reach their challenges. They take a collaborative approach to their To start with, what sets Despina and her team apart is their full potential. projects, with Despina as their leader driving the direction unique approach to customer experience. They are a team and subject matter experts customizing their services to fit of experts with a deep understanding of strategy, brand, Harnessing the Power of Technology for their client’s needs. In a nutshell, they bring together technology, and marketing who bridge the gap between Maximum Impact strategy, communications, and technology to deliver the these disciplines to help organizations develop internal most effective solutions to their clients’ complex capability and create a customer-centric environment. They Despina discussed how technologies are helping challenges. collaborate closely with their clients, combining their organizations grow in today’s world and expertise with the client’s knowledge, to ensure customer succinctly summed it up: “Technology is the key to unlocking efficiency and driving business Building Lasting Solutions with a Visionary Team empathy and understanding remain at the heart of the growth. To ensure success, it’s important to select organization. Their focus on customer experience helps organizations build lasting, successful relationships with the right technology – one that is simple to use, She has worked with many consulting firms throughout her their customers. practical, and can be measured for impact.” She career client-side, but what she always found missing was their ability to truly understand and embrace the business highlighted three key attributes to keep in mind culture and challenges. That inspired her to develop They believe in less talk and more action. With a customer- when choosing the best technology for your Strategy Tonic’s mission to become a customer champion centric approach, they create business growth by providing organization: “Simplicity, practicality, and the and trusted advisor to their client organizations. Strategy exceptional experiences for end customers, whether they ability to measure its impact. With the right Tonic’s team of experts brings a diverse set of skills and are consumers, businesses, partners, or staff. technology in place, businesses can stay knowledge to the table, allowing them to provide competitive and meet customer needs.” comprehensive advice and support for the long-term Their services include Digital & Data Transformation success of their clients. programs, Customer Experience Design & Strategy, It’s essential for businesses to stay ahead of the Organizational Design, and Change Management strategies. curve and anticipate changing customer needs and They have the expertise to guide clients from the initial political and legal frameworks, and ensure boost to getting started all the way through the transformation internal alignment in their path and goals. Leaders process. must stay abreast of the latest technological advancements and make informed decisions about By adapting their services to meet the needs and ambitions which technologies can best help their business of their clients, they strive to make their customers’ stay competitive and remain at the forefront of the journeys as smooth as possible. Through their innovative industry. Doing this ensures that businesses have approach, they can help organizations reach their goals the resources and insights to capitalize on STRATEGY IS A SERIES OF while making sure that their end customers are always at emerging opportunities and remain ahead of their CHOICES, AND THAT STANDS the heart of their business. competitors. WITH ANY DECISIONS A BUSINESS Breaking Down Stereotypes Bringing Strategic Clarity to Digital TAKES AROUND DIGITAL Transformation TRANSFORMATION & TECH. From an early age, Despina faced the challenge of working in male-dominated environments and countries that were Despina believes that effective strategy is the not her own. In those days, diversity & inclusion were not result of a series of strategic choices and that even close to being on the corporate agenda, and she had to

this principle applies to any decisions a business takes around digital transformation and technology. At Strategy Tonic, they are committed to helping their clients make the right choices when it comes to choosing which technologies to adopt, which activities to prioritize, and which processes to streamline or eliminate while setting tangible and achievable objectives for their transformation program. With their expertise in strategy and digital transformation, they can help you make informed decisions and ensure that your digital transformation initiatives are successful. “Creating a successful digital transformation requires more than just technical knowledge – it’s also the ability to think strategically and holistically in order to develop innovative solutions that will propel the business forward,” she exclaimed. The core challenges their clients With the emergence of new technologies such as crypto and However, their key challenge has been to effectively face are often related to ‘where to start, who will metaverse, legal frameworks are becoming more critical for connect the patient experience to the customer drive the program, do we have the right skill sets, protecting individuals’ rights and interests. By partnering experience while also cross-selling additional services and, of course, how much will it cost?’. To help and building loyalty. with their clients, governments can ensure that the adoption their clients succeed, they create an actionable of these technologies is done responsibly and securely. roadmap that addresses the unique needs of each With the wealth of data they possess regarding their business. This roadmap typically starts with With an experienced team of subject matter experts in the patients, they wanted to use it to communicate developing a strategy around data and the right legal world, government entities, and tech partners, they are additional services to them. But due to the sensitivity of infrastructure to get the house in order. With the creating a new playbook tailored to their client’s needs. information and lack of privacy regulatory frameworks, right roadmap in place, clients can confidently This playbook will not only expand their offering to include they felt it would be unethical to do so. move forward in their digital transformation such services but also ensure they keep creating growth for journey. their clients. To help with this process, they are introducing Through their innovative customer experience executive courses for leaders to understand the new tech solutions, Strategy Tonic was able to help them bridge By updating or overhauling business processes and workshop frameworks for their organizations to this gap, allowing them to capitalize on their data and and onboarding people and technology, companies identify related opportunities. This will help ensure their use it ethically to provide better services to their are able to unlock the power of customer insights. clients are kept up to date with the ever-changing landscape patients while also maintaining their privacy. With these insights, businesses can develop digital of the technology industry. strategies to drive growth and maximize ROI. The key to success in delivering on their client’s Through this process, companies can improve All clients that are looking to take advantage of new tech objectives was not only to connect the data but to their understanding of customer needs and opportunities can rely on Despina and her team at Strategy acquire the consent of their patients to be addressed as preferences and develop effective strategies to Tonic to help them move forward. Strategy Tonic is customers. To do this, they deployed a series of ensure their success. launching a Retail Ad Network in partnership with an AI engaging, gamified experiences that customers could startup, allowing smaller brands to monetize their assets. opt-in to receive help with healthcare and lifestyle Navigating Uncharted Territories This is a great opportunity in a sector that is still in its early choices such as reducing sugar and fat intake. Their stages, providing a unique chance for brands to stand out efforts resulted in an opt-in rate of 78%, and their As technology evolves and governments become from the giants of retail in the Middle East and Africa. They clients experienced the highest NPS score they had increasingly aware of the need for legal frameworks plan to expand this offering to all countries, working with ever seen. The team takes great satisfaction in knowing to protect data security, privacy, and identity brands and media agencies alike. that their efforts have benefited both their clients and ownership in virtual settings, they aspire to their customers alike, bringing additional business to become their clients’ partners in navigating this An Inside Look at a Strategy Tonic Success Story the client and improved health outcomes for their uncharted territory without sacrificing their ability customers. to adopt, test, and scale their aspirations in this One of their major clients, a chain of clinics in Singapore, space. provides healthcare services across multiple specialties.

DIVERSE PERSPECTIVE company into a global powerhouse. Her leadership and business acumen have not only driven financial success but have also fostered a culture of diversity and inclusion within the organization, creating opportunities for women to thrive in the traditionally male-dominated business landscape. Driving Innovation in Technology and Startups WOMEN Mona Ataya, the CEO and Founder of Mumzworld, an e-commerce platform for LEADERS Driving mothers and children based in the United Arab Emirates, is a trailblazer in the field of technology and startups. Ataya’s Dynamic RESULTS entrepreneurial spirit and commitment to and TRANSFORMING innovation have propelled Mumzworld to become a leading platform in the Middle East, catering to the needs of mothers and providing a space for women-led businesses to flourish. the MIDDLE Her ability to harness technology to solve real- life problems and her focus on customer- East centric solutions have set new benchmarks for the industry. Empowering Rural Communities and Sustainable Development n recent years, the Middle East has witnessed a significant shift in its In the pursuit of sustainable development and business landscape, driven in large part empowering rural communities, Fatima Al by the remarkable women leaders who Jaber, the COO of Al Jaber Group in the I are breaking barriers and spearheading United Arab Emirates, has made a significant transformative change. These visionary women impact. Al Jaber’s leadership has focused on bring diverse perspectives and unique skill sets implementing sustainable practices and driving to their roles, challenging traditional norms and economic growth in rural areas, creating paving the way for a more inclusive and employment opportunities, and enhancing the dynamic society. In contrast, we’ll explore the quality of life for local communities. Her inspiring stories of women leaders in the Middle commitment to social responsibility and East and their contributions to driving dynamic sustainable business practices has set an results and transforming the region. inspiring example for other companies in the region. Shattering Glass Ceilings in Corporate Boardrooms Promoting Financial Inclusion and Women’s Empowerment One of the prominent women leaders in the Middle East is Lubna Olayan, the CEO of Rania Al-Mashat, the Minister of International Olayan Financing Company, a Saudi Arabian Cooperation in Egypt, has been instrumental in multinational conglomerate. Olayan has promoting financial inclusion and women’s shattered glass ceilings in corporate boardrooms empowerment. As a strong advocate for gender and played a pivotal role in transforming the equality and economic development, JUNE, 2023 JUNE, 2023 www.thecioworld.com 16 www.thecioworld.com 17

Al-Mashat has implemented policies and initiatives that support women entrepreneurs, facilitate access to finance, and promote financial literacy. Her efforts have not only empowered women to become active participants in the economy but have also contributed to the overall growth and development of Egypt. Fostering Social Entrepreneurship and Impact Investing Leila Hoteit, a Partner at McKinsey & Company in the Middle East, is a champion of social entrepreneurship and Global impact investing. Hoteit’s work focuses on addressing societal challenges and driving sustainable change through Subscrip?on entrepreneurship. She has been a catalyst for empowering social entrepreneurs, guiding them to create businesses that have a positive social impact. Hoteit’s expertise and advocacy for impact investing have attracted attention and resources to support ventures that prioritize both financial and social returns. Advocating for Gender Diversity and Women’s Rights Dr. Hayat Sindi, a renowned Saudi scientist, and entrepreneur, has dedicated her career to advocating for gender diversity and women’s rights in the Middle East. As the founder of the i2 Institute, a non-profit organization focused on nurturing innovation and entrepreneurship, Dr. Sindi has created opportunities for women to pursue careers CIO Create Excellence in science, technology, and innovation. Her work has not only challenged societal norms but has also contributed to Choose scientific advancements and economic growth in the region. CIO To Conclude, The dynamic results and transformation taking place in the Middle East are propelled by the visionary leadership of women who bring diverse perspectives and experiences to THE the table. These women leaders are breaking barriers, driving innovation, empowering communities, promoting financial inclusion, fostering social entrepreneurship, and advocating for gender diversity and women’s rights. Their impact extends beyond their organizations, shaping the broader business landscape and inspiring future generations. As the Middle East continues to evolve, it is Subscribe to crucial to celebrate and support these exceptional women CI THECIOWORLD leaders, as their diverse perspectives and unwavering INSPIRING THE BUSINESS WORLD Get THECIOWORLD Magazine in Print, & determination are driving the region toward a more Digital on www.thecioworld.com inclusive and prosperous future.Al- - P. D. Bombarde JUNE, 2023 www.thecioworld.com 18

Al-Mashat has implemented policies and initiatives that support women entrepreneurs, facilitate access to finance, and promote financial literacy. Her efforts have not only empowered women to become active participants in the economy but have also contributed to the overall growth and development of Egypt. Fostering Social Entrepreneurship and Impact Investing Leila Hoteit, a Partner at McKinsey & Company in the Middle East, is a champion of social entrepreneurship and Global impact investing. Hoteit’s work focuses on addressing societal challenges and driving sustainable change through Subscrip?on entrepreneurship. She has been a catalyst for empowering social entrepreneurs, guiding them to create businesses that have a positive social impact. Hoteit’s expertise and advocacy for impact investing have attracted attention and resources to support ventures that prioritize both financial and social returns. Advocating for Gender Diversity and Women’s Rights Dr. Hayat Sindi, a renowned Saudi scientist, and entrepreneur, has dedicated her career to advocating for gender diversity and women’s rights in the Middle East. As the founder of the i2 Institute, a non-profit organization focused on nurturing innovation and entrepreneurship, Dr. Sindi has created opportunities for women to pursue careers CIO Create Excellence in science, technology, and innovation. Her work has not only challenged societal norms but has also contributed to Choose Subscription scientific advancements and economic growth in the region. CIO To Conclude, The dynamic results and transformation taking place in the Middle East are propelled by the visionary leadership of women who bring diverse perspectives and experiences to THE the table. These women leaders are breaking barriers, driving innovation, empowering communities, promoting financial inclusion, fostering social entrepreneurship, and advocating for gender diversity and women’s rights. Their impact extends beyond their organizations, shaping the broader business landscape and inspiring future generations. As the Middle East continues to evolve, it is Subscribe to crucial to celebrate and support these exceptional women CI THECIOWORLD leaders, as their diverse perspectives and unwavering INSPIRING THE BUSINESS WORLD Get THECIOWORLD Magazine in Print, & determination are driving the region toward a more Digital on www.thecioworld.com inclusive and prosperous future.Al- - P. D. Bombarde JUNE, 2023 www.thecioworld.com 18

Middle East's Most Successful Women Leaders Transforming the Business Houda Naji CEO Younoh Media Houda From Humble Beginnings to CEO N Na ajjii The Inspiring Journey of Houda Naji, a Woman Who Defied All Odds! s we flip through the pages of history, we come bracelets to completing chores for family and friends, I across numerous individuals who defied all odds always had a natural inclination towards entrepreneurship. A and carved a niche for themselves. These are the As I continued my education, I found myself exploring people who challenged the norms and set an example for different industries in my areas of interest, all in an effort to generations to come. Houda Naji is one such woman whose learn as much as possible and discover where my true story inspires us to pursue our dreams relentlessly. passions lay. For Houda, success was never a given. But she never let It wasn’t until I started working in the IT industry, that deter her from pursuing her dreams. She remained specifically in sales and marketing, that I began to fully steadfast in her vision, remained focused on her goals, and appreciate the potential that technology had to offer. But put in the hard work day in and day out. And her efforts despite spending the majority of my adult life working in paid off! this field, I always felt that there was a gap in the market for a boutique agency that could offer highly skilled and Today, Houda Naji is a CEO at Younoh Media and a name creative employees, competitive pricing, and services that to reckon with in the world of business. She has not only catered to both small and medium-sized enterprises. achieved greatness but also made a real difference in the world. Her journey is a testament to the fact that nothing is After the birth of my two daughters, I began to crave a impossible if you have the determination and grit to make it greater sense of autonomy and freedom, as corporate life is happen. not suited for young mothers. I knew that I wanted to start my own business, but I also realized that I needed to gain a In this story, we take a closer look at the life and times of better understanding of the industry first. So, I began Success is never Houda Naji. From her humble beginnings to her rise to the pursuing professional certifications and training to learn as guaranteed. But by staying top, we delve deep into the factors that made her the much as possible about what it takes to build a successful true to your vision, successful woman she is today. agency. remaining focused on your Let’s get ready to be inspired by the incredible story of Eventually, I took the leap and started my own agency, goals, and always putting Houda Naji! hiring my first graphic designer and content writer along the in the hard work, you can way. At first, it was challenging to get things off the ground, Please brief us about yourself and tell us your source of but I remained focused on my goals and persevered through achieve greatness and make inspiration for venturing into this niche. the difficult times. a real difference in the Growing up, I was always on for experimenting with small Over time, my agency began to grow and flourish, thanks in projects in an effort to earn some extra cash. From making large part to the dedication and hard work of my team. world., ,, , JUNE, 2023 JUNE, 2023 www.thecioworld.com 20 www.thecioworld.com 21

We were able to secure contracts with some of the biggest algorithms, and best practices, which allows them to Metaverse: Younoh Media offers services related to the names in the industry, all while maintaining our focus on offer cutting-edge solutions to clients. metaverse, which is a virtual world that is becoming providing top-quality services at competitive rates. 2. Customized approach: Younoh Media understands increasingly popular. They help businesses develop a that each client is unique and has different needs. They metaverse strategy that includes creating a virtual presence, , Younoh Media offers a Today, I’m proud to say that my agency has become one of take a customized approach to every project, tailoring engaging with customers, and creating virtual experiences. the most respected and sought-after firms in the industry. their services to the specific goals and requirements of comprehensive range We continue to innovate and push boundaries, always each client. Social media management: Younoh Media offers of services that help striving to deliver the very best results for our clients. 3. Communication: Communication is key to building comprehensive social media management services that businesses establish a trust with clients, and Younoh Media places a strong include content creation, scheduling, posting, and If there’s one lesson that I’ve learned along the way, it’s that emphasis on open and transparent communication. community management. Their team of experts creates strong online presence, success is never guaranteed. But by staying true to your They keep clients informed every step of the way, engaging content that resonates with the target audience, drive more traffic to vision, remaining focused on your goals, and always putting providing regular updates and responding promptly to posts it on the right platforms at the right time, and manages their website, and in the hard work, you can achieve greatness and make a real any questions or concerns. interactions with followers to build a strong online presence. difference in the world. 4. Affordable pricing: Younoh Media offers affordable engage with their pricing options for its services, making them accessible Digital advertising: Younoh Media offers digital advertising target audience. Please brief our audience about your organization and to small and medium-sized businesses. This allows services to help businesses reach a wider audience, generate its inception story. businesses with limited budgets to access high-quality leads, and increase conversions. Their team creates highly social media services that they might not have been targeted ad campaigns that are optimized for maximum ROI. , I’ve always had a passion for digital media and spent a able to afford otherwise. considerable amount of time on various social media 5. Results-driven: Younoh Media is results-driven and Influencer marketing: Younoh Media offers influencer measures success based on the outcomes achieved for platforms. As someone who wanted to be an entrepreneur, it marketing services to help businesses tap into the power of made sense to turn my love for social media into a business clients. They use data and analytics to track progress social media influencers. They identify influencers who are a venture. I knew there were a lot of companies out there that and adjust their strategies as needed to achieve the good fit for the business, negotiate partnerships, and manage needed expert help with their digital presence but couldn’t desired results. the influencer campaign to maximize ROI. campaigns more engaging and entertaining, increasing afford the steep prices charged by big agencies. customer retention and loyalty through the metaverse. As you focus on services and excellence, can you Training and consulting: Younoh Media also offers social That’s where Younoh Media comes in. We offer high- elaborate upon the various services provided by your media training and consulting services to help businesses Please give us a few testimonials from your clients and quality digital services at affordable prices, making it organization? improve their in-house social media capabilities. Their team awards or recognition that accurately highlight your possible for startups and small businesses to enhance their of experts provides customized training and consulting achievements in the corporate niche. online presence and compete with larger companies. Younoh Media offers a comprehensive range of services services to help businesses get the most out of their social that help businesses establish a strong online presence, media efforts. Houda Naji is a highly regarded and respected entrepreneur At Younoh Media, we’re passionate about empowering drive more traffic to their website, and engage with their within the Female Fusion community. As the founder of businesses and helping them succeed in the digital world. target audience. Their team of experts works closely with How to envision scaling your organization’s services and Younoh Media, she not only leads an outstanding media Our team of experts is dedicated to delivering exceptional clients to develop customized strategies that deliver results. operations in 2023 and beyond? company, but she also takes the time to listen attentively and results and helping our clients achieve their goals. provide valuable advice to fellow female entrepreneurs. Website design: Younoh Media provides website design Bringing new services on board to complement the existing Houda’s dedication and coaching expertise is widely Kindly elaborate upon your journey as the guiding light services to help businesses create a professional and user- offering of Younoh Media, for example: recognized, particularly within the digital media sphere, and of your organization and how you have positioned it as a friendly website. They design websites that are optimized she has helped countless women along their entrepreneurial reliable name in the corporate world. for SEO, mobile-friendly, and visually appealing. Augmented Reality (AR) and Virtual Reality (VR) journeys. Marketing: Offer immersive experiences for your clients by - Jen Blandos, founder & CEO, Female Fusion. Being the face of my business, I have built trust with my SEO services: Younoh Media offers search engine creating AR and VR campaigns that engage their customers clients, and Younoh Media has established itself as a optimization (SEO) services to help businesses improve in unique ways. Working with Houda Naji and her team has really been my reliable name in the corporate world by consistently their search engine rankings and drive more traffic to their company’s marketing arm; seamless communication and delivering high-quality social media services to its clients. website. Their team of experts uses the latest SEO Voice User Interface (VUI) Design: With the rise of voice speed of action and responses have me till today wondering Here are a few ways in which the company has positioned techniques to optimize the website and content for search assistants like Amazon Alexa and Google Assistant, help if they manage all their clients the same way. itself as a trusted partner for businesses: engines. businesses optimize their websites and apps for voice search - Casper Tribler and develop custom voice apps. 1. Expertise: Younoh Media has a team of highly skilled Branding: Younoh Media helps businesses develop a professionals who are experts in their field. They are strong brand identity that resonates with their target Gamification in Marketing: Develop and implement well-versed in the latest social media trends, audience. They create brand guidelines, logos, and gamification strategies for clients to make their marketing messaging that are consistent across all channels. JUNE, 2023 JUNE, 2023 www.thecioworld.com 22 www.thecioworld.com 23

EMPOWERING C H A N G E Extraordinary Women Leaders in the MIDDLE EAST Modern BUSINESS LANDSCAPE he Middle East is a region known for its rich history and diverse cultures. Over the years, it has witnessed a significant T transformation, particularly in the realm of business and entrepreneurship. In this era of change, remarkable women leaders have emerged, reshaping the landscape and breaking traditional barriers. These extraordinary women are not only making a mark in their respective industries but are also empowering change in the Middle East. Further, we’ll explore the inspiring journeys of some of these exceptional women leaders and highlights their contributions to the modern business landscape. Breaking Stereotypes and Driving Innovation One of the prominent women leaders in the Middle East is Rania Nashar, the CEO of Samba Financial Group in Saudi Arabia. Nashar, being the first female CEO of a publicly listed commercial bank in the kingdom, has shattered gender stereotypes and paved the way for other women to enter leadership positions. Her commitment to innovation and digitization has transformed Samba Financial Group into a forward-thinking institution, embracing the technological advancements of the modern era. JUNE, 2023 JUNE, 2023 www.thecioworld.com 24 www.thecioworld.com 25

Promoting Education and Empowering Women Through her advocacy and mentorship initiatives, Al Gurg has provided aspiring female entrepreneurs with the In the field of education, Dr. Amal Fatani, the Dean of the necessary support and resources to establish and grow their College of Engineering at Effat University in Saudi Arabia, businesses. Her efforts have empowered countless women is an inspiring figure. Dr. Fatani is dedicated to promoting to pursue their entrepreneurial dreams, contributing to education and encouraging women to pursue careers in economic growth and job creation. traditionally male-dominated fields, such as engineering. Her efforts have not only empowered women but have also Championing Financial Inclusion contributed to bridging the gender gap in STEM (Science, Technology, Engineering, and Mathematics) fields, Raja Al Gurg, the Managing Director of the Easa Saleh Al propelling the region’s progress in these sectors. Gurg Group, has been instrumental in championing financial inclusion in the Middle East. As a passionate Building Bridges and Promoting Cultural Exchange advocate for women’s rights and empowerment, Al Gurg has initiated programs that provide financial support and Mona Almoayyed, the Managing Director of Y.K. opportunities to women, enabling them to become Almoayyed & Sons Group in Bahrain, is a prominent financially independent. Her dedication to bridging the businesswoman who has played a significant role in gender gap in financial services has been pivotal in driving promoting cultural exchange and building bridges between economic empowerment for women across the region. the Middle East and other regions. Her leadership has been instrumental in expanding the family business beyond In Conclusion, Bahrain’s borders, fostering international partnerships and collaborations. Almoayyed’s commitment to diversity and The Middle East’s modern business landscape is inclusivity has created opportunities for cross-cultural witnessing a dynamic shift, largely due to the extraordinary understanding and economic growth. women leaders who are challenging conventions and empowering change. These remarkable individuals are Sustainable Development and Environmental breaking stereotypes, driving innovation, promoting Stewardship education, fostering cross-cultural exchange, championing sustainability, and empowering women in In the pursuit of sustainable development and entrepreneurship. Their vision, determination, and environmental stewardship, Hind Al-Zahid, the Co-founder leadership have not only transformed their respective and Managing Partner of AVERDA, a waste management industries but have also paved the way for a more inclusive company based in Lebanon, has made a significant impact. and progressive business landscape in the Middle East. As Al-Zahid’s leadership has transformed AVERDA into a we celebrate their achievements, it is important to regional leader in waste management, introducing recognize and support these women leaders, as their innovative solutions to address the pressing environmental contributions will undoubtedly shape the region’s future. challenges faced by the Middle East. Her focus on sustainability and social responsibility has inspired others to prioritize environmental conservation in business practices. Empowering Women in Entrepreneurship - A. K. Tarade Muna Al Gurg, the Director of Retail at Easa Saleh Al Gurg Group in the United Arab Emirates, is a trailblazer in promoting women’s entrepreneurship in the region. JUNE, 2023 www.thecioworld.com 26

Middle East's Most Successful Women Leaders Transforming the Business ,, In order to remain compe??ve in the Madhusmita business world, The Young Corporate Professional technology and Redefining Success Through Innovation innova?on must be a and Risk-Taking Nayak core component of every individual, Leader behind award-winning ini?a?ves and game-changing solu?ons! department, and organiza?on. uccess is a subjective concept that means different As we delve into Madhusmita's journey to success, things to different people. Some see it as a exploring the highs and lows, the triumphs and setbacks, S destination, a fixed point they have to get to through and the lessons she's learned along the way. From her ,, sheer determination and hard work. Others view it as a humble beginnings to her meteoric rise as a trailblazing journey, a continuous process of growth, learning, and self- leader in her field, we uncover the secrets of her success discovery. Whatever our perspective, it's undeniable that and the mindset that drives her to greatness. success requires focus, resilience, and a relentless pursuit of excellence. Join us as we discover the power of determination, the importance of resilience, and the true meaning of success Madhusmita Nayak is a firm believer in this philosophy. with Madhusmita – a true inspiration for us all! For her, success is not just about achieving a set of predefined goals but about constantly challenging herself, Please brief us about yourself and tell us your source of pushing her limits, and taking calculated risks. As a young inspiration for venturing into this niche. corporate professional and visionary, she embodies the spirit of creativity, innovation, and determination that I am Madhusmita Nayak, presently holding the position of defines our generation. Strategy and Corporate Performance manager in a renowned Integrated Facility Management firm. My Today, as a Strategy and Corporate Performance professional journey commenced in UAE back in 2008 as a Manager, she has successfully completed complex Business Development executive in a financial institution. I strategic projects such as creating a corporate strategy from was able to climb up the corporate ladder within six years, scratch for both government and private entities, leading starting from an executive position to Manager -Enterprise business process re-engineering efforts, and spearheading Performance in the same organization. Subsequently, I business excellence initiatives that have earned numerous shifted my focus from the finance sector to the Regulatory local and international awards. Additionally, she volunteers Governmental sector, where I served as a Senior Strategy as a senior assessor and team leader for well-respected Professional before entering the Facility Management awards in the UAE, including DQA, SKEA, MRM, UAE industry. Madhusmita Nayak Innovation Award-DQG, ASQ Innovation, and Taqdeer Strategy and Corporate Award. My forte in career advancement lies in my ability to work Performance Manager across various sectors and assimilate the best practices from each. JUNE, 2023 JUNE, 2023 www.thecioworld.com 28 www.thecioworld.com 29

I draw inspiration from the community of What are your thoughts on the need for representation during the Women Leadership Summit 2021 on 12th professionals that I am a part of, particularly the of women in the corporate world, and how important is June 2021 in Dubai under the patronage of the private women professionals, as well as from my superiors, it for the growth of women today? office of His Highness Sheikh Ahmed Bin Faisal Al colleagues, and family, who have consistently Qassimi. Ms. Salwa Abdul Aziz Zein was the chief provided me with encouragement, empowerment, The current scenario is vastly distinct from what it was a guest. The Women Leadership Summit Awards 2021 and support throughout my career development. The few years ago. It's an undeniable fact that women's progress were launched to appreciate commendable work done drive to explore new avenues and take calculated is inevitable regardless of the industry or profession they by women leaders in various fields. risks fuels my enthusiasm and purpose, keeping me are part of. Women's innate empathy and logical reasoning Ÿ Received Distinguished Leadership Award at motivated every day. skills make them an indispensable part of business and International Education Summit and Awards 2020 on boardroom decision-making processes. In the contemporary December 20, 2020, for distinguished contribution in Kindly elaborate upon your journey as the corporate world, it's crucial to have women represented at the field of Education. guiding light of your organization and how you every level of management, from entry-level positions to Ÿ Nominated as Director General, UAE for Global have positioned it as a reliable name in the the boardroom. Council for the promotion of International Trade. corporate world. Ÿ Ambassador for the Commonwealth Entrepreneurs Club Having a broad experience in the business field, what is for alleviating poverty and supporting SMEs in For the last 15 years, I have been employed in the your opinion on the integration of technological Commonwealth Countries. United Arab Emirates (UAE), working in various advancements in business, especially when it comes to Ÿ Voted as LinkedIn's most powerful profile of the year sectors, including private, government, and semi- catering to the dynamic needs of the corporate sector? 2020. government organizations in Dubai. Throughout my Ÿ Represent the Government of Dubai and AbuDhabi in career, I have gained valuable experience in the areas In order to remain competitive in the business world, conducting Business Excellence and Innovation, Labor of strategy, business excellence, and business technology and innovation must be a core component of Rights assessments for more than 50 companies from development. every individual, department, and organization. It is not diversified sectors and industry-wide, including solely the responsibility of the technology and transformation government, semi-government, and private firms in department to focus on these areas, but rather, it should be UAE and internationally. viewed as an enabler for all employees to facilitate success Ÿ International Speaker in various forums promoting in the industry. Ultimately, the ability to embrace and Business Setup, Quality, Business Excellence, Women leverage technology and innovation is the key empowerment, Next Generation Development, and ,, differentiating factor for sustained success in business. Children's Holistic Development. Ÿ An avid writer, a gifted speaker, storyteller, and What advice would you give to aspiring women leaders contributes regularly to social media. who are looking to make a difference in their industries? Ÿ Living in UAE, Madhusmita is surrounded by people of In the different cultures, races, and traditions, which inspired contemporary "Success is achieved through a mindset that embraces her to deliver her experiences through writing. She is an competition and takes risks.” inspiring person that supports women across the world corporate world, it's and continues to strive to empower their unique roles in Please give us a few testimonials from your clients and each step of the way. She mentors Blind children in crucial to have awards or recognition that accurately highlight your India and university students in Africa. women represented achievements in the corporate niche. Ÿ Associated with developing sustainable partners across UAE like Dubai Chamber, Engage Dubai, Emirates at every level of Environmental Group, Dubai Quality Group, Dubai management, from ACHIEVEMENTS: Economic Department, etc. Ÿ Volunteers in more than 10 NGOs and community entry-level posi?ons Ÿ Working in UAE for the past 15 years with experience development organizations. in Private, Government, and Semi-Government of to the boardroom. Dubai in the field of Strategy, Business Excellence, and Business Development. Ÿ Global Youth Icon in. ,, Ÿ Awarded in Being She leader in the Corporate Business Excellence category in 2022. Ÿ Awarded Inspiring Woman Business Leader Award 2021 JUNE, 2023 JUNE, 2023 30 www.thecioworld.com 31

Priscilla A Trailblazer in Luxury Hospitality Sales Cattaree Crafting Bespoke Experiences and Building a Lasting Legacy in Hospitality! magine a world where every step you take is a new hospitality enterprise in mid-2019. Driven by unwavering adventure waiting to be explored. A world where the determination and a fervent devotion to elevating the I mundane is transformed into the extraordinary, and hospitality domain, she refused to succumb to the pressures every moment is filled with wonder and excitement. This is and intimidation tactics employed by her superiors over the the world that many of my loyal clients have experienced course of her career. through travels, from the bustling cities of paradise island of Mauritius nestled on tranquil beaches of Indian Ocean, Armed with a wealth of experience in the luxury 5-star their lives in countless ways. resort industry and decades of expertise in international hospitality tourism, particularly in the premium segment, Meet Priscilla Cattaree, Co-founder of Cattaree she established herself as an indomitable force in the Entertainment LLC, a woman of Mauritian origin who industry. Recently, the company underwent a rebranding, has made the United Arab Emirates her home for over a now operating under the name CATTAREE decade. With a passion for delivering happiness and a ENTERTAINMENT LLC, further cementing its natural talent for creating unforgettable experiences, commitment to forging a lasting and impactful legacy. Priscilla’s path in the tourism industry was destined from a As a remarkable entrepreneur who remained steadfast in her young age. With more than three decades of expertise in vision of building her own brand, she continues to inspire luxury hospitality sales, she has mastered the art of crafting and impress. Priscilla Ca?aree extraordinary stays within the Indian Ocean’s pristine Co-founder islands of Mauritius, Maldives, Seychelles, the UAE, and Let us delve into the triumphant journey of Priscilla! CATTAREE ENTERTAINMENT LLC beyond. Please tell us about yourself and your source of Priscilla’s career shines brightly with her unwavering inspiration for venturing into this niche. dedication to providing unparalleled service and her extensive network within the high-end travel industry. Her I am of Mauritian origin, a resident of the UAE for over 10 As pro-creators in line with Mother Earth, women are humane portfolio boasts an impressive array of international years, and a luxury hospitality sales expert by profession. connections, allowing her to create tailor-made experiences Being adept at delivering happiness and enjoying every day and have an empathe?c, warm, hear?elt, detailed approach that exceed the expectations of even the most discerning as a holiday, I chose the tourism industry at a very young while cra?ing the business, ensuring to make it happen in clients. age and hold over three decades of experience and expertise in mastering the luxury hotel segmentation within the style. Empowering women is key, as we have the poten?al to After a distinguished 30-year stint in various top-tier Indian Ocean pristine islands of Mauritius, Maldives, inspire, a?ract, and enrich the lives of society at all levels. executive roles within the corporate milieu, the former Seychelles, the UAE, and worldwide. My key strength is a Regional Sales Director for internationally acclaimed hotels considerable portfolio of high-end international networks. embarked on an impassioned quest to create an exclusive JUNE, 2023 JUNE, 2023 www.thecioworld.com 32 www.thecioworld.com 33

Middle East's Most Successful Women Leaders Transforming the Business I believe highly in myself, my compliant way, resilience, The travel industry links the dots nowadays, from booking In line with my travel and tourism business acumen, I love and expertise from decades of international hospitality air tickets, hotels, and destination management transfers to to inspire people and attract travelers to embark on a tourism (mastering the luxury cream segment). I also have logistics. mesmerizing journey that enrich the lives of many of my a strong network, both national and international, around loyal clients at all levels. Traveling to great the globe. I position myself invincible to bring history, These are automated new-generation trends, and it’s destinations and on discovery journeys can be a lifestyle, music, art, and culture to various destinations important to stay relevant. I wish to highlight that it’s transformative experience that touches the alive with the great flavors of my bespoke services. I have becoming hassle-free, easier to collect data or leads, and lives of people and impacts their happiness the potential to create fun discovery journeys that create even cheaper for the end customer to plan their endeavors. and lifestyle. magical memories to be cherished and remembered. What advice would you give to aspiring women leaders Please brief our audience about As you focus on services and excellence, can you who are looking to make a difference in their industries? your organization and its elaborate on the various services provided by your inception story. organization? Be you, as there is only you, and follow your passion, which will guide you to an authentic blue sea arena niche From a highly profiled 30 years Smoothing travel and broadening people’s cultural market share. It’s not about what you have or whether you of corporate job roles to being exposure is my forte and key strength. I am your one-stop fancy big funding or angel investors; it’s all about how you an entrepreneur, the former Pro A-Z channel, bespoke service solution provider. We have use what you have and partner with like-minded, Regional Director of Sales the capability of creating magical memories, be it a tailor- trustworthy, handpicked, reliable ones. Building meaningful expert of international branded made music festival, big fat wedding, bachelorette party, relationships with people who will be not only customers hotels leaped with faith into a family reunion get-away, fashionable, corporate, or but friends and family for life passionate, entrepreneurial wellness retreat events. My areas of strength destination- journey. I created a tailor-made wise and where I can cater letter-by-post to groups are the How do you envision scaling your organization’s bespoke hospitality company in Maldives, Seychelles, Mauritius pristine islands, or the services and operations in 2023 and beyond? mid-2019, which I rebranded as UAE. Cattaree Entertainment LLC at the I wish to continue to grow, expand, and evolve as a end of 2022, and we are currently What are your thoughts on the need for representation hospitality expert and plan strategic joint venture focused on building our legacy. My of women in the corporate world, and how important is partnerships with selected stakeholders. By the end of 2023, burning desire is to strengthen it for the growth of women today? the CATTAREE universe should be fully fledged as a hospitality as a pillar and proactively renowned bespoke service event provider, creating magical prepare the succession plan for My I believe that in today’s harsh, ego-centric, survival of memories and events beyond borders worldwide and, in managing partner and son Kevisen ‘fastest’ cruelty world for humane women, multitasking parallel, escalating the goodwill and rapid evolution of (@cattareemusic), who is only 25 years old, and has proven to be vividly present and has grown in the @cattareemusic as an internationally renowned artist. CATTAREE’s activities as a company are segmented corporate arena. Women are compassionate and have an between two managing partners, where I cater to the empathic, loving, heartfelt, and meticulous attitude when hotel venues, tailor-made craft events, and work in tandem constructing the business, assuring to make it happen in with my son Kev @cattareemusic, who is booked for music style. They are also pro-creators in harmony with Mother festivals or his sound engineering deliverables at local, Earth. Empowering women is key, as we have the potential national, or international levels. to inspire, attract, and enrich the lives of society at all levels. Women in business, through our soft, refined, Kindly elaborate upon your journey as the guiding light Be you as there is tactical diplomatic approach, can enhance transformative of your organization and how you have positioned it as a only you, and follow experiences, ensuring mental health and wealth at work. reliable name in the corporate world. your passion, which Having a broad experience in the business field, what is I have always been thrilled to make it happen for all my will guide you to your opinion on the integration of technological clients over the years while working for luxury 5-star advancements in business, especially when it comes to resorts, never giving up despite the endless pressures and authen?c blue sea catering to the dynamic needs of the corporate sector? bullying ways of line managers over the years. I always had arena niche market a vision of owning my company’s brand. Manifestation As an international operator service provider, it’s all about accomplished I now walk the talk as the Leader and sole share. keeping pace and embracing change, momentum, and key decision-maker. evolution. JUNE, 2023 JUNE, 2023 www.thecioworld.com 34 www.thecioworld.com 35

We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes – Understanding that failure is not the opposite of success, it’s part of success. - Arianna Huffington

THE CI INSPIRING THE BUSINESS WORLD www.thecioworld.com

V2 Middle East's Most Successful Women Leaders Transforming the Business. 3

V2 Middle East's Most Successful Women Leaders Transforming the Business. 3

Presentation Transcript

The Middle East

Women in the Middle East

New Zealand Middle East Business Council v 3

Successful Slovak business women

The Middle East

Chapter 3: The Middle East

The Middle East

Women of the Middle East

Women in the Middle East:

Women in the Middle East

Doing business in The Middle East

Women in the Middle East

Women in the Middle East

The Middle East

The most awarded company of the middle-east

3 Most Successful Women Entrepreneurs in India

Characteristics of successful women leaders

Most Successful Business Women in the World

The10 Most Successful Women Leaders in the Middle East

Women Business Leaders

The 10 Most Influential Women Business Leaders to Watch in 2022

India's Powerful Women Business Leaders