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digital marketing

digital marketing, its category, advantage,disadvantage, seo, smo

TamnnaChoudhary
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digital marketing

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  1. Digital marketing Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet but also including mobile phones, display advertising, and any other digital medium.

  2. History The term digital marketing was first used in the 1990s, but digital marketing has roots in the mid-1980s when the SoftAd Group, now ChannelNet, developed advertising campaigns for automobile companies,  Digital marketing became more sophisticated in the 2000s and the 2010 Digital media growth is estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010.

  3. The 9 big categories of online marketing are: • Search engine optimization (SEO) • Search engine marketing (SEM) • Content marketing • Social Media Marketing (SMM) • Pay-per-click advertising (PPC) • Affiliate marketing • Email marketing • Web analytics • Mobile marketing

  4. Web analytics Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.

  5. Search engine optimization (SEO) SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines. • designing and developing a website to rank well in search engine results. • improving the volume and quality of traffic to a website from search engines. • marketing by understanding how search algorithms work, and what human visitors might search.

  6. Search engine marketing (SEM) Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. Search Engine Marketing is use as an umbrella term to encompass both SEO (search engine optimization) and paid search activities.

  7. Content marketing Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online . • It is often used by businesses in order to:- • Attract attention and generate leads • Expand their customer base • Generate or Increase online sales • Increase brand awareness or credibility • Engage an online community of users

  8. Social Media Marketing (SMM) Social media marketing is the use of social media platforms and websites to promote a product or service. Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool.  One of the key components of SMM is social media optimization (SMO).

  9. Pay-per-click advertising (PPC) PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. 

  10. Affiliate marketing Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

  11. Email marketing Email marketing is sending a commercial message, typically to a group of people, using email.  It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. 

  12. Mobile marketing • Mobile marketing is marketing on or with a mobile device, such as a smart phone. • Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas. • Type of Mobile Marketing :- • SMS marketing • MMS • Push notifications • App-based marketing • In-game mobile marketing • QR codes • Bluetooth • Proximity systems • Location-based services • Ringless voice mail

  13. Digital Marketing Advantage Reduce cost Simple to measure Greater client appeal Brand Development Greater engagement

  14. Disadvantage of Digital Marketing Easier to have outdated information on internet, update timing is a critical issue here. There is a lot of competition in the market and by the time visitor reaches the product they have already gone through many links and got the required product. Unless they find what they are looking for quickly. There are many pros and cons of internet marketing. Its important to consider each when creating internet marketing strategy.

  15. Conclusion • Scope for Internet marketers will only get bigger and better in the coming years. • Number of Internet users in India has increased considerably and also the time spent on the web by an average Internet has increased. • In 2016, over 30% businesses had an integrated digital marketing strategy • Over 70% businesses are of the opinion that traditional marketing has lost its vigor • Revenue coming from Internet marketing has been increased by 30% • Over 80% business are expected to increase their digital marketing budget in 2017

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