Email Marketing- A Better Option?

1. Email Marketing- A Better Option? Email Marketing is the most important tool for very marketer. Not only because, it’s cheaper but it is also very effective tool for targeting the potential customers. Email is the best way for communicating to others, it shows professionalism and more private, that’s why it has number one rank. Email marketing is quite effective for advertising your brand or product in front of the people, it is the effective strategy for every business especially for startups or small business entities. According to Statista, in 2017 approx. 269 billion of emails were sent and received in a day and it is expected to increase 306 billion in 2020. This article gives you complete overview what email marketing is? Why it is important? And how it is use? WHY EMAIL MARKETING IS IMPORTANT?

2. Cost-Effective – The cost of email marketing is much lower than any other marketing campaigns. It reduced lots of the additional costs which is implemented at the time of perform like- it cuts the printing, publishing or media cost. Reduced time and energy– In any other marketing campaigns, you have to give time and energy, if you are running print postal campaigns then you have to invest to hire a designer and allow for printing after than postal service takes some time to deliver. Easy-to-create–You don’t have to require a skilled team for creating emails. There is no need to create a special effect or animation in email marketing. You can use plain or simple text, attach photos, use logos and in fact, there are lots of the successful email campaigns use simple and plain text. Easy to Share– It is easy for customer to share your emails with others rather than a verbal communication. Easy to measure– To calculate your growth there are lots of the email marketing software you use for check your campaigns growth and improve your productivity. Friendly by Nature– Email is also beneficial for our environment. It doesn’t support to cut trees for printing. DRAWBACKS Advantages is one side of email marketing and it also has some of the drawbacks, you shouldn’t have to ignore these points (below):-

3. Spam– It is the biggest drawbacks of email marketing because in some countries, spam mail is illegal, if you send any spam mail then you are liable to pay penalty. Designing Issue– Designing is the major factor, it could enhance your brand and also make a negative impression. An email should reflect your business in front of the readers. Size problem– If your email is longer, readers are not interested as much to read your email. You have to choose images, fonts or videos carefully because if any images or videos takes longer time than you’ll get a negative point. HOW IT WORKS? If you understand the whole concept of email marketing what is it? And why is it important for your business or for generate leads:- Use Subject lines– Subject lines or taglines are really catchy for enhance your brand name. Apple is the biggest examples to use tagline of “Think Different”. You should have to use some subject lines but it will directly connected with your content. Rich Content– Content is another way to running a successful email campaigns. Your content should be presentable and easy to read. Avoid unnecessary or heavy words. Use simple and clean content.

4. Give Offers– To give offers is best tactic to attract consumers, offers will encourage customers to open and read your email, it will enhance the chance of your successful email marketing campaigns and you could give promotional offer to them. So, you are ready now to set the best email marketing campaigns and give your business a hike. Email Marketing is the golden weapon to hit the success goal.