Email Marketing for Business Managers

1. Email Marketing for Business Managers How to Setup and Run Successful Email Marketing Campaigns

2. Email Marketing Expert Email Marketing expert Will Hardison has extensive FanBase and Customer Relationship experience. Email Marketing Internet Marketing CRM Consulted Chick-Fil-A on Internet Marketing Smithfield’s Chicken and BBQ uses FanBase Designed RCA Televisions Will Hardison will@growafanbase.com www.linkedin.com/in/willhardison

3. Email Marketing Objectives Product and Service Sales Web Site Traffic Brand and Product Awareness Sales Leads Reduced Costs Relationship Building Email Marketing Objectives are More than Product Sales!

4. Email Permission Marketing Opt-in - User Must Select to Receive Opt-out - User Must Select NOT to Receive Double Opt-in - Confirm by Two Methods Opt-Down - Agree with Reduced Number of Contact Messages Relationship is Important to Email Marketing

5. Email Marketing Regulation CAN-SPAM Act COPA COPPA Penalties can be Significant!

6. Email Lists List Types List Sources List Uses Mailing Houses List Seeding List Scrubbing

7. Email List Service Providers List Capturing List Importing List Segmentation Campaign Management List Filtering Email Broadcasting Link Tracking

8. Email Marketing Measurement Delivery Open Clicks Conversions Bounce Rate Click Promise Clickstream Subscriber Engagement Unsubscribe Rate

9. List Building Website Point of Sale Bartering Renting List Brokers

10. Email Campaign Types List Building Welcome Campaign Drip Campaign Promotional Campaign Re-Engagement Campaign Reactivation Campaign Awareness Campaign

11. Email Campaign Campaign Objectives List Selection Sender Name Subject Lines Creative Content Link Tracking Personalization Campaign Scheduling Test Emails

12. Subject Line Interest Proposition Avoid SPAM Trigger Words Long can be Better Relevant Keywords First

13. Sender Name Company Name Person Name Email Address

14. Email Content Text/HTML Preview without Images Personalization Call to Action Layout- Above the Fold Opt-Out

15. Email Personalization Sender Name To Address Greeting Subject Line Content Body Signature

16. Autoresponders Response Triggers Filters Timing

17. Example Email Performance

18. “Success To-Do” List Setup Email Service Lead Capture Form Download Sample Download the slidedeck – growafanbase.com/DMFB