Plan Ahead How to Relaunch an App Before 2018

1. Plan Ahead: How to Relaunch an App Before  2018    When you’re at the very start of your mobile developmentcampaign,thereare                 somanythingstoconsider!Youshouldtakeacloserlookattheoverallindustry               and market players there also paying attention to your target audience. Don’t             forget about distinctive features of your product and thelevelofitsquality.It’s           hard to imagine the successful future if you don’t plan everything ahead.    Tecsynt Solutions has prepared a guide on the launch and relaunch of your           mobile product taking to account current tendencies. Let’s ring the curtain up!                                                                          How to Start the Real App Development Business    Apart from the product itself, lots of things must be done before the final               launch. And as ​BI Intelligence states, the most challenging aspect is marketing activities–thisstatisticsisbasedontheInMobi’ssurvey.Accordingtoit,design                 and development are far behind marketing – who would have known that,           right?                                                                  https://tecsynt.com  Mobile & Blockchain development company, 2013-2018   

2.         The truth is that even the best apps face the same problems as any mobile                 startup. Without proper marketing means, it’s impossible to acquire a solid         number of customers. But let’s put it another way. Having lots of marketing               knowledge by your side, it is possible to find some initial answers on your own               when you’re at the first analytical stage.    For the very beginning, we recommend you think thoroughly on the core of           your product and its target audience. To structure your thoughts, use these             three points.    1. The main value. This is what you’re going to offer your customers. Think               about the main idea of your application without extra details so far.    2. Target audience. Now, think about those people who will appreciate the           value you’re going to offer. You will likely to have several groups of customers               at the end of this analysis.    3. The benefits. In otherwords,thewayyoucandifferfromthecompetitorson               the market. Any product must have a distinctive feature noticeable to users.                                                                                                                                            https://tecsynt.com  Mobile & Blockchain development company, 2013-2018   

3.     These three sides of one triangle will eventually define all of your marketing               campaign. But how does an entrepreneur avoid mistakes moving further?           We’ve got several thoughts to share with you on this subject.                    Prelaunch Stage: Mobile App Marketing Pitfalls    Learning from your own mistakes inbusinesscanberatherpainful.Wesuggest             you use the knowledge gained in unsuccessful marketing campaigns. Are you             sure you chose the right route for the start? Let’s figure it out.                            1. Neglecting Marketing Research    With this first pitfall, we continue our conversation about initial data search –               specifically, aboutyourcompetitors.Yousee,themoreyouknowaboutexisting         market players the more conclusions you get about the product’s value and its           admirers. These are aspects you could pay attention to:    - The names of the applications.  - Device compatibility.  - Pricing model.  - The presumable target audience of each app.  - The set of features.  - Keywords that are being used, etc.    Along with this vital data, you can also gather some reviews from the apps’               users. After all, this information is priceless because it usually gives a hint on             what actually goes wrong and what people really like about the app. This is a             great knowledge for you too.    Read also: ​4 Best Pricing Models: How to Monetize a Mobile App?    2. Not Getting Feedbacks from Beta Testing                                                                                                https://tecsynt.com  Mobile & Blockchain development company, 2013-2018   

4.         Of course, developers and designers along with QA engineers and testers will           have a thought or two about the app’s beta version. But are they themembers                 of your target audience? We’re sure that in most cases the answer is “no”. But             reviews on the beta version of the product are one of the most valuable data               sources. They help you avoid critical mistakes in the initial app version.    You already know the portrait of your target audience. Try to reach these             people. There are platforms on themarketsimilartoTestFlightthatwillreduce             the time needed to search a group of beta testers. Carefully document all the                 opinions and include them in the development process.    3. Getting Late with Marketing Activities    It’s very easy to forget about thepromotionalsideofthedevelopmentprocess.               Companies want their product to look perfect, but what they neglect is the           necessity to TELLaboutthisproduct.Andthestoryyourappistellingisthekey             to success on the launch stage.    Thinking ahead is even more important if you decide to hire a marketing           specialist for promotion. Such a person should know everything about the           mobile application, so he needs some time to thoroughly learn it.Thesearethe             basic things that must be treated with the highest attention level:    Three aspects of theappstoreoptimization.Smartphoneusersshouldhavethe             willing to download your product. They have no idea what’s waiting for them           under the cover – so, you should give them several hints.    ● The app’s name. Agoodideawouldbetousesomeoften-searchedterms             next to the brand’s name or as a part of the app’s name. Here are some                 examples of broadcasting apps:       BroadcastMySelf, Broadcast Me.  ● Keywords. Every application has 100 characters to place them in the       keyword section –your product will be discovered with them. We       recommend changing the words from time to time –ithelpstofigureout         what works best for you.                                                                                                                                                                                                                                V                               LIVE   – Broadcasting App,                                                   https://tecsynt.com  Mobile & Blockchain development company, 2013-2018   

5. ● Description. You probably know that Apple’sAppStoreshowsonlyupto         3 lines of your description - users should click to get more details. So,             these few lines should be as intriguing as possible.                                    Read also: ​App Title for App Store. Milestones    And these are some more ideas that must be considered by any app owner:  ● Making a list of promotion channels.  ● Creating quality preview content on the app store (images and videos).  ● Connecting with the target audience through Internet forums.  ● Preparing a press kit with all possible information about the app (icon             size, screenshots, etc.)  ● Blogging about development stages and improvements, etc.    4. Not Setting a Specific Date for App Launch    Planning a date beforehand not only gives you confidence – it gives your             product enough attention from press and media. It is also important to set the           launch date not to blend with any important event in the tech world.    Additionally, the date gives you some time for a “curiosity” plan – how you will             attract new customers and what you will tell the broad audience. Your           application could be ready for the launch now – but is your target audience             ready to meet it? So, give a chance to your future customers to get excited                 about the new app.    5. Losing Confidence in Your Team    When you’re about to launch or relaunch your product, it’s important not to             worry about the team you’ve hired. It doesn’t matter if we’re talking about               developers or marketing specialists–don’twasteyourtimeonwrongpeople.It           will take many nerves from you when you’ll have to think about your profits or               customers.                                                                                                                                                                        https://tecsynt.com  Mobile & Blockchain development company, 2013-2018   

6.   And in any case, yourproductwillneedsomeimprovementsinfuture.Aproven                 team of professionals will always bebyyoursideandreadytoadoptchangesat               any minute – no one knows your application better than they do.                            How Much It Costs to Relaunch anApporLaunchaNewApp           on the Market    Try toimaginethenumberofmobileapptypesandthesetoftheirfeatures.We               believe the picture in your head looks rather vividandimpressive:messengers,               food delivery apps, mobile games, payment apps… The list broadens everyday.           It’s not hard to get to the conclusion that each type has its own cost estimation.    But the set of features is not the only thing influencing the final price – the                 development team itself is alsoagreatfactortoconsider.Youknowthathourly               rates of developers vary hugely depending on the location.                                                                                                  Depending on the project, your dedicated development team may consist only           of four members (a project manager, a developer, a UI/UX designer, and a QA               engineer). And it can be extended to more members where the bigger number                                                     https://tecsynt.com  Mobile & Blockchain development company, 2013-2018   

7.   of developers, a business analyst, an admin, and a panel designer are also             included.    Tecsynt Solutions is a Ukrainian company, that’s why the hourly rates here is           about two-three times lower than in the US or Canada. It leads us to these             conclusions:    ● The cost of a simple mobile application is about $10 000 - $20 000.  ● The cost of a more complex app begins from $25 000.  ● And the cost of an app with high complexity would begin from $75 000.    If we’re talking about the relaunch cost, you should be ready that mobile             renovations can have the same price as the initial app development.Ithappens             because user expectations are growing every day, and yourbusinessshouldbe           adaptive enough to meet them. Plus, your app will always need more spending             on the mobile security to save users from the increasing number of malware               threats.                                                                                                                      Never Stop Exploring Mobile Opportunities    The overall development sphere isalwaysaboutimprovements.Itispossibleto           launch a new application, but it won’t go far without renovations and             enhancements. And the skillful development process goes hand in hand with         marketing – it is an unwritten law for the mobile business of any size.    You can’t neglect the primary marketing research or miss the beta testingstep           before the app launch or relaunch. And along with that, your final success             depends on each member of your team – we’ve learned that from our own             experience in ​mobile app development​. TecSynt knows how to surprise your customers, so let’s not waste this moment.                                                                                                              https://tecsynt.com  Mobile & Blockchain development company, 2013-2018