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Having a slow web speed can be frustrating for visitors. Do you know how to optimize your website speed? Get to know more about it.
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Why Is Website Speed Optimization Important? First, waiting for the website to load can suck. A faster website can have many positive effects, such as increasing user experience, reducing bounce rate, time on site, etc. Your website speed matters to the search engines too. It is a ranking factor in both desktop and mobile indexes. Slow loading time will make it harder for search engines to crawl your site.
#1 – Audit Your Website Auditing your website performance allows you to know how is your website performance. Making changes to your website can impact your website speed, so it is worth auditing your website before making any changes. There are some free tools for you to check your website speed, such as PageSpeed Insights. You can use it to assess your Core Web Vitals on desktop or mobile. It will provide an overall performance for your site and see how to improve your website performance.
#2 – Optimize Your Image Adding images can make your website more attractive and engaging. But do you know that it can drag down your loading time? An average website is comprised of around 50% images. Before adding images to your website, you need to understand that the bigger the image file size is, the slower your website will load.
#3 – Reduce The Number Of Plugins Adding plugins for each website for additional features that third parties suggest is common. But the more plugin you install, the more resources you need to run the plugins. In the end, your website will be facing speed and security issues. There are many times when businesses add plugins to their website initially, but as time passes, they will realize that some plugins are not in use. When optimizing your website speed, consider checking out your plugins.
#4 – Use Content Delivery Network (CDN) CDNs help optimize the delivery of static files to your visitors, and setting them up can be very simple. When serving static files from your server, the loading time will increase if the users are far from the server. But CDNs use multiple servers to store your content across multiple locations. Sematext Experience can help to monitor the performance of files hosted on CDNs. It allows you to measure if it is necessary to outsource this part of the infrastructure.
#5 – Evaluate Your Current Hosting Provider Your hosting provider may be one of the sources of your website speed problem. Many factors can cause speed issues, including the geographical location of your provider, the bandwidth of the network connection, and their physical infrastructure. Your hosting provider can also affect your website performance. Sharing hosting is the most common hosting that is used all over the world and also the most cost-effective. You will be sharing CPU, disk space, and RAM among multiple sites that also use this server, lowering your website’s overall performance. It can easily cause your website gets spikes in traffic.
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