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Google algorithms are the sets of rules that Google uses to rank websites in search results
It is a search algorithm aimed at improving the quality of search engine results by targeting low-quality and thin content on websites. Introduced in: February 2011
Goal: • Identify and penalize websites that have poor or duplicate content. • Assigns a "quality score" to web pages, and sites with higher-quality content are more likely to rank higher in search engine results.
It is developed to target and penalize websites that engage in manipulative and spammy link- building practices. Introduced in: April 2012
Goal: • Identify and penalize websites engaged in link spam. This includes practices such as buying links and participating in link schemes. • Identify and penalize websites using black-hat SEO tactics.
Hummingbird focuses on the context and intent behind a user's search rather than just individual keywords Introduced in: September 2013
Goal: • Enhance the algorithm's ability to comprehend the meaning and context behind user queries, focusing on semantic search. • Prioritize understanding and addressing the user's underlying intent behind a search, going beyond literal keyword matching.
It assesses the importance of web pages based on the quantity and quality of links pointing to them. Pages with more high- quality inbound links are considered more authoritative. Introduced in: September 1988
Goal: • Emphasize pages with reputable links to deliver more relevant search results. • Penalize websites using unethical link-building practices to maintain search integrity.
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