Future of fashion and retail industry in COVID era

1. Future of Fashion and Retail Industry in the COVID Era As the pandemic has created a big impact on business worldwide. Every industry is affected by the virus. Amongst them, the fashion retail market is suffering a lot. Because wearing fashionable clothes is not the priority of humans. Customer behaviour is changing rapidly; we cannot predict the need and requirement of the market today. Greater acceptance of e-commerce Many well-known brands already using online shopping sites to sell their products. People are avoiding going out in the market due to fear of COVID and lockdown imposed by the Governments. People are widely adopted online shopping as shopping sites are guaranteed about zero contact delivery. Online sites have become a bridge between customers and businesses. Companies are investing in online advertising and online sites to provide a wide range and products to customers. These online fashion stores have enabled people the best and the easiest way to buy their desired product. You can nowadays buy anarkali kurtis online and embroidery kurtis online with the best quality and best prices. These designer clothes availability has boost up e-commerce. Shopping local is the real future People nowadays adopting small markets and small shops located near their localities due to COVID. They are avoiding crowded places like malls to maintain social distancing. Shopping local is the new quote to be safe from COVID. Augmented reality The customer always prefers to try the cloth they purchase but due to COVID all try rooms and try facility is completely banned. This thing has created an opportunity for the use of augmented reality in the retail sector. Trying clothing virtually and check fitting from the comfort of your home is going to be a new trend in the fashion retail market. Sustainability is a choice Many researches have shown that the fashion industry is the most pollute industry across the world. Now people are much concerned about the environment and trying to adopt some techniques to heal the climate damage and ecosystem. Quality and eco-friendly clothes are being preferred over cheap and fast fashion clothes. Therefore, the manufacturers have to be sure that their raw products and the entire supply chain are sustainable. They have to invest to be sustainable to save our mother earth. Preparation for a new reality The first and prime most factor to be considered for the industry is to ensure the safety of employees. They have to save some money for future expenditures. They have to be focused on updating their technology. Companies have to invest in e-portal to provide the best Page | 1

2. facilities to their valuable customers. To be a good brand they have to offer the best quality at the best prices. This pandemic has affected our lifestyle. This industry has to change according to the demand and needs of customers. Page | 2