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A GUIDE TO DRIVING BUSINESS GROWTH THROUGH B2B MARKETING

Smarketers is a B2B marketing company that helps clients across industries drive exponential business growth through robust B2B marketing strategies. We help generate qualified B2B leads, improve ROI, and reduce the B2B sales cycle with a comprehensive range of services, including u2014<br><br>Account-based Marketing<br>Inbound Marketing<br>Brand strategy<br>Website design and development

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A GUIDE TO DRIVING BUSINESS GROWTH THROUGH B2B MARKETING

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  1. A GUIDE TO DRIVING BUSINESS GROWTH THROUGH B2B MARKETING The Smareters

  2. Introduction The Smareters • Experts in the B2B marketing circles are convinced that things will never be the same as before the pandemic. The new normal in the B2B marketing environment, and in any business environment for that matter, is focused on personalizing interactions and a firm reliance on technology and automation to facilitate remote customer experiences, promote and market products and services, and maintain solid customer engagement. • According to Mckinsey, ~ 70-80% of B2B decision-makers prefer remote human interactions or digital self-service.

  3. B2B Vs. B2C Marketing The Smareters • B2B companies focus on demand generation and selling complex products/services that serve as long-term solutions for specific business requirements (for example, a machine used for manufacturing a product). Here, the B2B sales cycles are generally more prolonged, and purchase decisions depend on multiple business stakeholders. • Naturally, marketing planning focuses on the interests, needs, and challenges of the various stakeholders who make purchases for their enterprise. So, the “enterprise” becomes the customer of the product/services.

  4. How B2B Marketing Drives Business Growth The Smareters The B2B marketing process is like a funnel consisting of the following stages: • Awareness • Interest • Desire • Action • Loyalty Each stage takes the customer closer to buying the product. Firstly, the awareness stage educates prospective leads about the product and its advantages and answers first-level queries.

  5. What do modern customers expect from B2B brands? The Smareters • Tailored offerings and personalized B2B marketing planning based on individual customer needs, challenges, and projected future trends. • 24X7 omnichannel engagement with brands. Recent Mckinsey research, which surveyed 3,500 decision-makers in 12 markets, revealed, “What customers want from omnichannel is “more” — more channels, more convenience, and a more personalized experience. And if they don’t get what they’re looking for, they’ll take their business elsewhere.”

  6. Contact Us The Smareters Location: Hyderabad, Telangana 500032 Contact: +91 7396 010 630 E-mail: info@thesmarketers.com More information about the topic visit : https://thesmarketers.com/blogs/business-growth-through-b2b-marketing/

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