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DATA UNIFICATION FOR MARKETING SUCCESS

B2B marketing companies have a wealth of data to create a seamless and fruitful connection between sales and marketing. Now itu2019s time to step out of the siloed workflow and embrace a unified and integrated approach. <br><br>Keeping data in a centralized repository enhances collaboration and transparency across the organization. Through data unification, B2B brands can optimally use data for better decisions and improved ROI. Do you wish to create a unified MarTech stack? If YES, speak to a Smarketer today!

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DATA UNIFICATION FOR MARKETING SUCCESS

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  1. DATA UNIFICATION FOR MARKETING SUCCESS: WHY IT’S SO IMPORTANT? The Smareters

  2. Introduction The Smareters • Data is essential for every business function, be it marketing, sales, operations, finance, etc. But contrary to B2C models (where conversions to sales are directly correlated), B2B companies mostly use a siloed approach. • This siloed approach affects the conversion rate in the long run as it keeps teams unaware of customer data and behavior. • Therefore, it has become essential for B2B organizations to unify customer data by leveraging data unification techniques. They must reconfigure their marketing solutions and must adopt an integrated MarTech stack that unifies the customer journey for better experiences, analytics, and automation.

  3. What is Data Unification? The Smareters • Data unification is a framework for gathering raw data from different systems, sources, and formats to create a single or unified data source. • It involves collecting, organizing, cleaning, de-duplicating, and exporting multiple data points (including the target customers’ online activity, demographics, pain points, preferences, etc.) from disparate sources. • It demands a combined effort of human experts and advanced technologies (AI and ML).

  4. Why is Data Unification Important? The Smareters • While organizations generate and collect massive data volumes daily, they need to know where and how their data resides. This is because enterprise data lies in multiple disconnected silos, and a major chunk of it is dark. • Since dark data remains hidden and unused, companies need to leverage the right data to understand operational metrics, customer behavior, campaign performance, etc. Data visualization and reporting become impossible in such a scenario. • Moreover, modern buyers expect an omnichannel and seamless customer journey and experience in B2B markets

  5. Unifying data offers numerous business benefits: The Smareters • A reliable, unified data source can power analytics tools that can process it to extract meaningful insights. Business leaders can use these insights to make actionable decisions. • Internal collaboration and productivity improve significantly when different teams work with unified and accurate data. Naturally, it unsilos workflows to enhance productivity and efficiency. • By unifying enterprise data, companies can boost the time-to-value of technology investments, including ERP, CRM, etc.

  6. Contact Us The Smareters Location: Hyderabad, Telangana 500032 Contact: +91 7396 010 630 E-mail: info@thesmarketers.com More information about the topic visit : https://thesmarketers.com/blogs/data-unification/

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