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HOW MANUFACTURING COMPANIES CAN LEVERAGE SEO TO DRIVE LEADS

Manufacturing companies must embrace the latest marketing trends to connect with the new-age digitally savvy B2B buyers. It helps capture a big chunk of the market. <br><br>Inbound lead generation for manufacturing entails leveraging digital marketing channels to find and convert valuable leads. Thus, SEO is vital to strengthening your inbound and ABM campaigns by making your manufacturing brand visible to potential buyers.

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HOW MANUFACTURING COMPANIES CAN LEVERAGE SEO TO DRIVE LEADS

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  1. HOW MANUFACTURING COMPANIES CAN LEVERAGE SEO TO DRIVE LEADS AND NEW REVENUE OPPORTUNITIES The Smareters

  2. Introduction The Smareters • Anyone browsing through a search engine like Google or Bing is most tempted to click on the first few links on the SERPs (search engine result pages). In fact, research suggests that 75% of users never scroll past the first page of search results. • That’s because the top three to five links on the first results page are the most credible information sources. But how do these links attain credibility, and why are they high up the ranks? • If you – as a manufacturing company – are asking this question in 2023, it’s all about the proven marketer’s tactic – Search Engine Optimization (SEO) best practices.

  3. Can SEO play an enabling role in B2B marketing? The Smareters • According to Gartner research, while making purchase decisions about new products in the market, B2B buyers only spend 17% of their time meeting potential suppliers – they spend nearly 27% of their time on independent online research. • Here, SEO plays a pivotal role. When buyers scourge the web for product information, they are most likely to come across vendor websites delivering unique and quality content. By aligning your content with top SEO tactics, you can attract inbound traffic, engage them, and potentially convert them into buyers.

  4. SEO for manufacturing companies The Smareters • However, things escalated fast in the Internet era. Conventional customer acquisition practices made way for digital strategies, including SEO, PPC, SEM, content marketing, email marketing, etc. Modern customers rely on the Internet for product search and information. • A manufacturing company’s customers are primarily other businesses looking for complex products that aid production and entail significant investment. By creating unique content and successfully ranking high for thought leadership searches, SEO aids qualified lead generation for manufacturers and facilitates higher sales and revenue.

  5. SEO for manufacturing companies The Smareters • User experience: User experience (UX) encompasses features of website design that help users navigate your brand’s web page seamlessly, find what they need, and contact you. • Backlinks: An increasing number of websites, newsletters, and social media pages refer to or link to your website, making you a trusted industry authority in your niche. • Page Authority: The relevance of your website to specific industrial and manufacturing products and services. Research shows that 73% of B2B manufacturing buyers use websites as a critical factor in submitting Requests for Information (RFIs).

  6. Contact Us The Smareters Location: Hyderabad, Telangana 500032 Contact: +91 7396 010 630 E-mail: info@thesmarketers.com More information about the topic visit : https://thesmarketers.com/blogs/seo-for-manufacturing-companies-drive-leads-revenue/

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