How to Implement A_B Split Testing for Your B2B Brand

1. How to Implement A/B Split Testing for Your B2B Brand The Smareters

2. Introduction The Smareters • A/B split testing is an indispensable part of digital marketing and a necessary process that every campaign must pass through to boost effectiveness and conversion rate. • Subjecting your landing pages, email copy or call-to-action buttons to A/B testing will throw light on the behaviour of your audiences and understand what makes your prospects click and convert. • A/B split testing has a multitude of benefits and is valuable to marketers since they’re low in cost but high in reward. Some of the common goals that marketers look to achieve from A/B testing are increased website traffic, higher conversion rate and lower bounce rate.

3. The Utility of A/B Split Testing The Smareters • Control: This is the first version of the element/content that is designed which acts as a reference or a basis to conduct the split testing. • Variation/Variable: This is created to challenge the “control” version since A/B split testing is predicated on the presupposition that the first version of the element is not 100% perfect. Following is a broad approach for A/B split testing • Brainstorm ideas for tests with stakeholders. • Test things that are likely to yield results. • Ensure that results are statistically significant. • Test things without a preconceived bias.

4. Conducting A/B Split Testing The Smareters • A/B split testing helps marketers understand the performance of different versions of a piece of marketing. While A/B testing isn’t an exact science, it, however, has a framework to achieve the best results. Following are the best practices/methodology to adopt when executing A/B testing: Form a Hypothesis for the Test • It’s important to know which elements to vary and test, understand why the particular test needs to be run, and recognize the goal that needs to be achieved. A/B test must essentially start with formulating a hypothesis that defines the elements that need to be improved and lays out how the changes will positively affect your desired outcome.

5. Test One Variable at a Time The Smareters • Testing one variable at a time helps to effectively track performance and measure its impact. It’s important to record the findings from every variable that is tested. This enables you to back-test the results and modify campaigns. • Although one can find many variables to test during optimization, it is necessary to isolate one “independent variable” to measure its performance and evaluate how effective a change is. Testing too many variables at a time makes it difficult to understand which variable was responsible for changes in performance. To zero in on the test variable, analyze the elements in your marketing resources and their possible alternatives for design, wording, or layout.

6. Contact Us The Smareters Location: Hyderabad, Telangana 500032 Contact: +91 7396 010 630 E-mail: info@thesmarketers.com More information about the topic visit :https://thesmarketers.com/blogs/how-to-implement-a-b-split-testing-for-your-b2b-brand/