How To Market Your BRAND…

1. How To Market Your BRAND… The Right Way Facilitator: Sherita M. Searcy

2. The Trifecta Group, as a subsidiary ofTrifecta International LLC, expands and restores business towards sustainable growth. We do this through a combination of proactive, transparent and innovative approaches while utilizing strategic alliances in a global market place. By harnessing the power of diversity marketing we connect our clients to previously untapped or underutilized segments of their customer base, using a variety of creative solutions.  Who Is… The Trifecta Group

3. HOW TO MARKETYOUR BRAND Who is Sherita Searcy?

4. Sheritais:..Achange agent; (life/business coach, brand specialist and professional speaker)A former journalist with Gannet Newspapers and entrepreneur, • Sheritadeveloped a passion for helping others navigate personal and professional transformation. She authored “The Ultimate You: A Leader’s Guide to Becoming Successful in Purpose Past Fear,” and facilitates ongoing business and image development workshopsthrough The Trifecta Group. • This Cleveland native is also a member of Toastmaster’s International and Sigma Gamma Rho Sorority. How To Market Your BRAND Brand Specialist, Author, Change Agent, Speaker, Graphic Designer, Mom, Twin, Small Business Owner

5. HOW TO MARKET YOUR BRAND INTRODUCTION BRAND BUILD-UP BRAND ESTABLISHMENT BRAND REINFORCEMENT

6. BRANDING: THE BASICS Who Are You Really???

7. DO YOU RECOGNIZE ANY OF THESE BRANDS? The Experience…The Association… WHAT IMPRESSION HAVE THEY MADE ON YOU?

8. THE TOP FOUR People Assume They Know What You Do & Are Wrong People Assume They Know What You Don’t Do and Can Be Wrong People Have No Idea What You Do People Don’t Care What You Do Why Are Brands Important?

9. HOW TO MARKET YOUR BRAND ANSWER THESE QUESTIONS…

10. II. BRAND BUILD UP Part II

11. When you begin the process of creating a brand you must first think about what that brand is going to represent and what audience it’s going to serve. HOW TO MARKET YOUR BRAND. WHO IS YOUR TARGET MARKET? WHO WANTS WHAT YOU HAVE?

12. HOW TO MARKET YOUR BRAND Review the picture above and try to clothe the boy (your BRAND) based on the “market” he will attract. Take a second to jot down the clothing selection.

13. REMEMBER: People Buy Into Brands that are: Familiar/Recommended Consistent Speaks to their Personal Needs Relates to Their Perceived Value HOW TO MARKET YOUR BRAND WHAT DOES YOUR BRAND REPRESENT?

14. There are four (4) key factors you should consider when building a brand. HOW TO MARKET YOUR BRAND TOP 4

15. Create an image and brand personality you are willing to live up to. • Start your brand with one or two core products that are reliable. HOW TO MARKET YOUR BRAND …..THERE’S MORE

16. Position yourself in a market online or in person (brick and mortar) where your target audience frequents. • Create a brand image that pops! BUILDING YOUR BRAND…

17. PERCEPTION IS EVERYTHING Image BEFORE THE TRIFECTA GROUP

18. PERCEPTION IS EVERYTHING

19. III. BRAND ESTABLISHMENT

20. ANSWER THESE QUESTIONS…

21. Once your marketing strategy is set, even if it is small, begin to connect and forge relationships with your target market. Let them know you are open for business and are ready to meet their needs in a way that only you can! HOW TO MARKET YOUR BRAND CONNECT

22. IV. BRAND REINFORCEMENT MAKE A SYSTEM. MAKE IT STICK.

23. Q& A Ask QUESTIONS….