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How to Use Psychology to Double Your Conversion Rates

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How to Use Psychology to Double Your Conversion Rates

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  1. How to Use Psychology to Double Your Conversion Rates The Smareters

  2. Introduction The Smareters • The idea of your potential customers wanting your goods and/or services isn’t that big a deal. You don’t have to hypnotize or manipulate them with your words, but understanding your customers’ needs should be on your priority list. • Although we’d like to consider ourselves rational thinkers– absorbing data, weighing the pros and cons, and implementing thoughtful decisions– most of our important choices are made by our gut feeling or’ hunches.’ • Intuitions like “I have a good feeling about buying this phone” will more likely drive purchase decisions than a dry logical comparison of its specifications and price points.

  3. Novelty The Smareters • Humans are curious beings. How else do you think a fallen apple would trigger a galaxy of innovations? • Neurologically, it has been confirmed that exposure to something new and fresh increases the release of dopamine in the brain. • The possibility of a reward at the end of an unexplored corner excites our brain. That potential for delight is what stimulates us to seek out new horizons. • There are only minor differences between the earlier product and its newer version. Yet, most people check out the new model in the market, and some even toss away their old phones to pick up the latest one.

  4. Embracing Internal Labelling The Smareters • Consumer behaviour research has shown that consumers like being labelled. Look at the following study: • Our brains seek to maintain a sense of conformity (even if it’s bogus). • That’s why the foot-in-the-door technique works out well even on prepared minds. It is also why “gold” or “platinum” status works conveniently for a customer loyalty program. • Don’t shy away from labelling your customers. People like being part of groups that have their approval and imply some superior status. Even with a feigned reason, people tend to take action to feel that they belong to an “elite” set of individuals.

  5. Make an Enemy The Smareters • Now don’t get this wrong. Making an enemy is less about being harsh to competitors and more about labelling (#2) your customers. • Every audience has a common foe that they believe is why they are not getting the results they want. • Sociologist Georg Simmel once hypothesized that we create common enemies because it unites us with groups of people we believe to be like us. • Companies like Apple leverage this through tactics like their PC vs. MAC commercials. It is oh-so-evident that they have turned the PC into “the enemy.”

  6. Contact Us The Smareters Location: Hyderabad, Telangana 500032 Contact: +91 7396 010 630 E-mail: info@thesmarketers.com More information about the topic visit :https://thesmarketers.com/blogs/psychology-to-double-your-conversion-rates/

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