OPTIMIZING USER EXPERIENCE_ BEST PRACTICES FOR B2B ECOMMERCE SEARCH AND NAVIGATION

1. OPTIMIZING USER EXPERIENCE: BEST PRACTICES FOR B2B ECOMMERCE SEARCH AND NAVIGATION The Smareters

2. Introduction The Smareters • In the modern industry landscape, the fusion of technology and commerce is crucial, and the B2B sector is no exception. While the building blocks of a robust digital commerce platform may often be taken for granted, the trick is to integrate them with disruptive technologies like AI and ML and the latest marketing trends. • B2B firms have much to glean from their retail counterparts in crafting a more dynamic, intuitive, and profitable online experience. As the world grapples with shifting market conditions and technological advancements, business leaders must quickly identify opportunities to drive digital commerce for market expansion. According to a Gartner report, 70% of customers regard a brand’s website as the most influential determinant in their purchase decisions. • But first, B2B companies must figure out the pressing dilemma: How to pivot quickly to meet unforeseen challenges while still seizing opportunities to gain a competitive edge?

3. The Smareters • Marketing experts recommend starting with the basics – the foremost step is to improve your website’s search and navigation features. Making your site more navigable can boost conversion rates by an impressive 18.5%. This, in turn, will minimize bounce rates, improving your SEO efforts and page rankings. • In this article, we will highlight the emerging trends shaping digital marketing strategies across sectors. By focusing on eCommerce navigation best practices for search and navigation, we’ll help you discover how to improve your site’s visibility and boost organic traffic. • Top Trends and Best Practices in Search and Navigation to Drive Your Digital Commerce Strategy. Pay attention to these trending eCommerce search best practices to create a sustainable and resilient B2B brand that delivers consistent customer experiences.

4. A Well-positioned Search Bar can be the Game Changer The Smareters • The average consumer attention span is 8 seconds, which makes it all the more important to create a site where users can quickly locate desired products. A well-positioned and easy-to-use navigation bar can boost user engagement and improve CX. • B2B marketers can take inspiration from platforms like Amazon and Ikea and place the search bar front and center on the website’s header area. The goal is to make the search function so intuitive and accessible that users can effortlessly find what they’re looking for without filtering through layers of content. • Many brands have optimized this feature by incorporating a search bar that recommends trending items and employs autocomplete functionalities.

5. Give Visitors What They Want in the Header The Smareters • Your website’s header is prime real estate—it’s what all visitors see, and you have seconds to capture their attention and build trust. To achieve this, focus on simplicity, colors, and straightforward titles. Typical elements in the header include the main navigation, search bar, and cart button. But including a few extra elements that can simplify and enrich the user’s search can set you apart. • Your visitor behavior data and analytics insights will define these elements. If visitors frequently search for your store locations, include that in the header. Are customers complaining about the difficulty in contacting you? Add a live chat link. Promotions or special programs can also find space here, like special discounts or top-selling products. Often, during the festive season, many businesses adjust their headers seasonally to highlight themed categories like “Halloween Special” or “Christmas Gifts” to drive relevant traffic.

6. Contact Us The Smareters Location: Hyderabad, Telangana 500032 Contact: +91 7396 010 630 E-mail: info@thesmarketers.com More information about the topic visit https://thesmarketers.com/blogs/b2b-marketing/b2b-conversion-optimization/