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B2B Referral Program Best Practices. For more details, download the Best in Class Referral Programs White Paper at http://bit.ly/13B0SQa Or email pat@mcgrawmarketing.com.
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For more details, download the Best in Class Referral Programs White Paper at http://bit.ly/13B0SQa Or email pat@mcgrawmarketing.com
In first year, the referral program generated a 35% higher close rate than other lead generation oriented marketing programs, and overall program ROI of 400%. Source: Channel Management Solutions, Exploring the Benefits of Lead Referral Programs as a Profitable Marketing Tool (Donwloaded from http://www.channelmanagement.com/Content/ebook/CCI_ReferralPrograms_Ebook.pdf on
Know what you want… …and that’s your ‘Ideal Customer’!
Employees Clients Key Influencers Strategic Partners
Owner Ideal Customer Formal Program Training Rewards and Incentives Reporting and Communication
Owner Ideal Customer Formal Program Training Rewards and Incentives Reporting and Communication
Owner Ideal Customer Formal Program Training Rewards and Incentives Reporting and Communication
Owner Ideal Customer Formal Program Training Rewards and Incentives Reporting and Communication
For more details, download the Best in Class Referral Programs White Paper at http://bit.ly/13B0SQa Or email pat@mcgrawmarketing.com
20+ years helping businesses improve sales and marketing performance www.linkedin.com/in/patmcgraw/ www.mcgrawmarketing.com 410-977-7355