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WEB 3.0 FOR B2B MARKETING

Though slow and consistent, the change is happening in most business sectors. The challenges that B2B marketers face with the Web 3.0 ecosystem are real. For businesses to stay ahead, itu2019s the right time to understand the usage patterns and the technologies available to target those users.

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WEB 3.0 FOR B2B MARKETING

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  1. WEB 3.0 FOR B2B MARKETING – WHAT IT MEANS AND HOW TO INCORPORATE? The Smareters

  2. Introduction The Smareters • When Web 2.0 for B2B Marketing emerged, its technological advancement took us into a new era – often depicted as the digital age. This internet sensation has brought the world closer by changing how we interact – be it on social media, blogs, or others. However, we had to deal with data security and centralization hiccups. • But as we continue the digital voyage, a new era is on the verge of emergence – ‘The Web 3.0’. Experts believe it will take us into a new promising future of data privacy, decentralizing the web, virtual reality, and artificial intelligence (1). We can already see some virtual reality as Metaverse and AI applications implemented in most large organizations.

  3. B2B Marketing Potential in the Web 3.0 Era The Smareters • When it comes to B2B marketing in the Web 3.0 era, the challenges and opportunities are unlimited. For example, NFTs represent reproducible digital files like photos, audio files, or tickets. They provide authenticity proof ownership to the file without restricting the sharing or copying of files. Understanding the importance of NFTs and implementing them within your company with real-world utility can ensure long-term value. • Let’s understand it clearly with a perfect example: in the future, most tickets will be NFTs, ensuring ownership transparency and reducing fraud. They can be resold on the secondary market after the event, benefiting owners and generating additional content for the event creators

  4. B2B Marketing Potential in the Web 3.0 Era The Smareters • This kind of roadmap was implemented in the Veefriends project by Gary Vaynerchuck. • The Veefriend NFT provides real-world utilities that include entry to Veecon. Owning an NFT provides three years of access to this conference, creating additional value for the conference. • Using Veefriends, B2B marketers can implement roadmaps and similar practices for their clients to grab opportunities in the new digital era. • These practices also help to stay prepared for emergency changes.

  5. B2B Marketing Potential in the Web 3.0 Era The Smareters • Another change with Web 3.0 is the Metaverse, where interaction happens virtually and in augmented realities. • This can lead to a significant shift in user behavior experiences. So, understanding the changes and grabbing the opportunities in the niche platform of Metaverse can keep the brand ahead of the competition. • Marketers or companies can use this opportunity to create digital chatbots to increase interactivity and offer their customers solutions remotely and a lifelike customer service desk. • The possibility of a metaverse ecosystem can ultimately result in B2B lead generation.

  6. Contact Us The Smareters Location: Hyderabad, Telangana 500032 Contact: +91 7396 010 630 E-mail: info@thesmarketers.com More information about the topic visit : https://thesmarketers.com/blogs/web-3-0-for-b2b-marketing/

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