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Page load speed is the length of time required to display all the contents of the page. Web page load speed is a key factor that enhances user experience and positively impacts search engine rankings or SEO.
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Importance To Increase Website Speed For SEO Ranking Submitted By : The Axontech
Page load speed is the length of time required to display all the contents of the page. Web page load speed is a key factor that enhances user experience and positively impacts search engine rankings or SEO service. Slower page response results in page abandonment. On an average, a web page is expected to load in 2 seconds. Any longer than 3 seconds, users tend to abandon the website.
Slower page response results in higher page abandonment. Furthermore, page abandonment is amplified by the overwhelming availability of similar web services on the internet. This not only means loss of unique users, and decrease in conversion rates, but also a loss in existing users.
What can lower your page speed? • Your host: you get what you paid. In the long run, a cheap offer can damage your page speed. Pick the right host that fit to your business size. • Too large images: images which are too heavy to load can really lower your page speed. It is often due to extra data included in the comments or to a lack of compression. Prefer PNG for images that do not require high details like logos and JPEG for photos. • External embedded media: external media like videos are highly valuable but can largely lower you load time. To gain some load time, host the videos on your own server.
External embedded media: external media like videos are highly valuable but can largely lower you load time. To gain some load time, host the videos on your own server. • Unoptimized browser, plugins and app: you should test your website on all browsers since they do not load your site in the same way. Moreover, apps like Flash can seriously lower your page speed.
Too much ads: more than just bothering your visitors, lots of ads have the drawback to slow down your page speed. • Your theme: some highly designed themes containing a lot of effects can penalized your load page. • Widgets: some social buttons or comment areas can have an impact of your page speed. • Double-barreled code: if your HTML/CSS is not efficient or too dense, it will lower your page speeed. In addition to the above, there are many other ways that can help in optimizing the page loading time of the website.
Along with desktop users, mobile users expect speed too. Hence it is important to have a mobile version of the website while Website Development. In 2017, mobile website speed will be a decisive factor for ranking websites that prioritize mobile first design.
Every business needs to consider the preferences of the consumers. 70% of the smartphone users are using their phone to access the Internet and this is an upward trend. Due to this continuous increase in smartphone usage, it is important for these websites to be able to load their pages faster. . Even though your website loads really fast on desktop, it may be excruciatingly slow to load on your mobile device. In order to gain more consumers and retain the existing ones, it is important for the mobile websites to have a two seconds or less page load performance.